Adjust by AppLovin vs. AppMetrica

It is very well-suited for big apps that have lots of users. They scale very well and are a little bit less expensive than other alternatives. They have API connections that are suitable for internal attributions and data. I recommend other solutions in some cases, such as cohorts and UI/Agency access.

Incentivized

If you want to create a segment for a specific type of user or want to divide the users according to user journey, then AppMetrica is very useful for you. You can create a separate segment and can send push notifications, mail, and messages and also can target the advertisement from the different channels.

Incentivized

• Tracking installs on mobile app campaigns on Android or iOS, as well as UAC campaigns.
• Tracking in-app actions on our mobile campaigns.
• Showing more accurate numbers, since it counts pure installs from new users only without counting re-installs,
• Counts installs only after first opening of the app, while Google and Apple count also downloads even if the app doesn't get installed or opened after.

Incentivized

• API allows to fetch aggregated and raw data and generate reports easily
• This software is great at monitoring all kind of traffic sources
• The data export feature is great use for tracking my Steam sale campaign
• Running the app allows tracking activities of users seamlessly

Incentivized

• UI is very confusing and needs a refresh.
• Reports are very limited and need more granularity.
• Onboarding program for agencies lacks concrete information.

Incentivized

• User interface
• Options to check each session or user journey separately
• Push notifications delivery status
• Properly connection with other marketing tools

Incentivized

We are happy to use Adjust by AppLovin in our measurements and effects on the business, so the company would like to renew our use.

Incentivized

Adjust Attribution is great on Amplitude if tagged/integrated right.

Incentivized

Each MMP has its own set of advantages and disadvantages. What I like about Adjust is that it blocks the postbacks for invalid traffic without triggering an install which helps reduce fraud, as the fraudulent party does not get paid. Other systems count the install and then you need to go into the logs to subtract it but Adjust does it automatically. However, Adjust is by far the MMP with the worst UI and UX.

Incentivized

Google has an analytics program that is free that we used in the past. However, the program is quite barebone, and we didn't have a chance to utilize it too much as there is not much information we can dig from it. AppMetrica does a much better job at retrieving user behavior compared to Google Analytics, and we prefer AppMetrica more. AppMetrica also has a better API and better learning curve compared to Google Analytics.

Incentivized

• As a positive impact it helped us create dashboards for every aspect of the business.
• It made us more data-oriented with the possibility to study retention and activation of specific cohorts.

Incentivized

• Reports generation helps marketing purposes
• Data tracking allow monitoring user behavior
• More features such as additional statistics or data generation would be appreciated

Incentivized