TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Adjust

    Score9 out of 10
    N/AAdjust is a mobile marketing analytics platform boasting users among marketers around the world, with solutions for measuring and optimizing campaigns and protecting user data. Adjust powers apps with built-in intelligence and automation, backed by global customer support. In 2021, Adjust was acquired by AppLovin (Nasdaq: APP), a marketing software platform providing developers with an integrated set of solutions to solve their mission-critical functions like user acquisition,…N/A
    Pricing
    Adjust
    Editions & Modules
    No answers on this topic
    Offerings
    Pricing Offerings
    Adjust
    Free Trial
    Yes
    Free/Freemium Version
    No
    Premium Consulting/Integration Services
    No
    Entry-level Setup FeeNo setup fee
    Additional Details—
    More Pricing Information
    Community Pulse
    Adjust
    Considered Both Products
    AppLovin
    Chose Adjust
    Because of the below reasons:
    • Very easy to use and the integration process moved forward smoothly
    • Offers the right data and information
    Incentivized
    Chose Adjust
    Each MMP has its own set of advantages and disadvantages. What I like about Adjust is that it blocks the postbacks for invalid traffic without triggering an install which helps reduce fraud, as the fraudulent party does not get paid. Other systems count the install and then …
    Incentivized
    Chose Adjust
    I would recommend AppsFlyer over Adjust, as they have a better UI, clearer solutions, and better customer success than Adjust. Regarding Singular, Adjust is lagging behind the reporting tools and analytics.
    Incentivized
    Chose Adjust
    We use a lot of platforms and I would say adjust is on the higher tier- but still not the most user friendly
    Incentivized
    Chose Adjust
    - Adjust Attribution is easily better than AppsFlyer. Adjust Attribution since it includes both mobile site and Desktop tracking
    Incentivized
    Chose Adjust
    Kochava is the most popular one and has a better dashboard, offering many options for visualizing data. Adjust has a poor dashboard in comparison to Kochava, but offers easier integration with SDK and is cheaper. I don't think adjust shares device IDs, though. Its attribution …
    Incentivized
    Key User Insights
    Would buy again
    100%
    Would buy again
    5 Answers
    Delivers good value for the price
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    5 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    Best Alternatives
    Adjust
    Small Businesses
    Firebase Crashlytics
    Score9.6 out of 10
    Medium-sized Companies
    Firebase Crashlytics
    Score9.6 out of 10
    Enterprises
    Flurry Analytics
    Score9 out of 10
    All AlternativesView all alternatives
    User Ratings
    Adjust
    Likelihood to Recommend
    7.9
    (6 ratings)
    Likelihood to Renew
    8.0
    (1 ratings)
    Support Rating
    6.0
    (1 ratings)
    User Testimonials
    Adjust
    Likelihood to Recommend
    AppLovin
    According to my experience, I was able to integrate the Adjust by AppLovin to my marketing channels so that I made better and more detailed measurements for our apps. It was working with other 3rd party and marketing platforms very well. We analyzed the customer journey better after they downloaded or deleted the app. And user information is not kept inside the app makes it very trustable.
    Incentivized
    Read full review
    Pros
    AppLovin
    • Tracking installs on mobile app campaigns on Android or iOS, as well as UAC campaigns.
    • Tracking in-app actions on our mobile campaigns.
    • Showing more accurate numbers, since it counts pure installs from new users only without counting re-installs,
    • Counts installs only after first opening of the app, while Google and Apple count also downloads even if the app doesn't get installed or opened after.
    Incentivized
    Read full review
    Cons
    AppLovin
    • UI is very confusing and needs a refresh.
    • Reports are very limited and need more granularity.
    • Onboarding program for agencies lacks concrete information.
    Incentivized
    Read full review
    Likelihood to Renew
    AppLovin
    We are happy to use Adjust by AppLovin in our measurements and effects on the business, so the company would like to renew our use.
    Incentivized
    Read full review
    Support Rating
    AppLovin
    Adjust Attribution is great on Amplitude if tagged/integrated right.
    Incentivized
    Read full review
    Alternatives Considered
    AppLovin
    I would recommend AppsFlyer over Adjust, as they have a better UI, clearer solutions, and better customer success than Adjust. Regarding Singular, Adjust is lagging behind the reporting tools and analytics.
    Incentivized
    Read full review
    Return on Investment
    AppLovin
    • It has helped us stop fraud, improving ROI.
    • Cheaper than the competition improving ROI.
    • Helped us identify non performing media channels, improving ROI.
    Incentivized
    Read full review
    ScreenShots

    Adjust Screenshots

    Screenshot of Cohorts Dashboard.
See your retention rate per channel and per date.Screenshot of CEO View.
Easily view ad spend per country and per partner in one simple view.Screenshot of CEO View.
Holistically track ad spend per region and partner using views that make sense.Product screenshotScreenshot of User Acquisition Dashboard.
Track your profit and performance over time.Screenshot of Custom Reports.
You decide the most important metrics to include in your view. Bring your team up to speed with fully customizable reports.