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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Apollo.io

    Score8.4 out of 10
    N/AApollo is a $1.6B AI-powered sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data. Boasting B2B database of more than 210 million contacts and 35 million companies, Apollo’s end-to-end platform helps businesses of all sizes unlock their full market potential with precision and ease. With users among 500,000+ companies, including Autodesk, Cyera, and DocuSign, Apollo offers a go-to-market platform to…

    $59

    per month per user

    ZoomInfo Engage

    Score7.1 out of 10
    N/AEngage by ZoomInfo is a sales engagement platform that sellers use to source and connect with prospects from a single platform, automate multi-step email and call campaigns, personalize communications at scale, and analyze results.N/A
    Pricing
    Apollo.ioZoomInfo Engage
    Editions & Modules
    Basic
    $59
    per month per user
    Professional
    $99
    per month per user
    Organization
    $1,188
    per year per user
    No answers on this topic
    Offerings
    Pricing Offerings
    Apollo.ioZoomInfo Engage
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details20% discount for annual billing on the Basic and Professional plans.—
    More Pricing Information
    Community Pulse
    Apollo.ioZoomInfo Engage
    Considered Both Products
    Apollo.io
    Chose Apollo.io
    Apollo was more cost-effective for us and promises to do just as much, if not more, with the same resources available as ZoomInfo.
    Incentivized
    Chose Apollo.io
    After reviewing it the data Apollo.io provides is more accurate than almost all other tools, versus zoominfo who is the main competitor the data might be a little bit better on zoominfo however the automation tools makes it the best choice for a startup like us, we needed a …
    Incentivized
    ZoomInfo
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    60%
    Would buy again
    3 Answers
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    80%
    Happy with the feature set
    4 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    60%
    Lived up to sales and marketing promises
    3 Answers
    Implementation went as expected
    No answers on this topic
    100%
    Implementation went as expected
    5 Answers
    Features
    Apollo.ioZoomInfo Engage
    Prospecting
    Comparison of Prospecting features of Apollo.io and ZoomInfo Engage
    Feature
    Apollo.io
    7.9
    17 Ratings
    2% above category average
    ZoomInfo Engage
    -
    Ratings
    Advanced search7.517 Ratings00 Ratings
    Identification of new leads7.817 Ratings00 Ratings
    List quality7.717 Ratings00 Ratings
    List upload/download8.316 Ratings00 Ratings
    Ideal customer targeting7.817 Ratings00 Ratings
    Load time/data access8.317 Ratings00 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Apollo.io and ZoomInfo Engage
    Feature
    Apollo.io
    7.8
    17 Ratings
    0% above category average
    ZoomInfo Engage
    -
    Ratings
    Contact information7.817 Ratings00 Ratings
    Company information8.217 Ratings00 Ratings
    Industry information7.516 Ratings00 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Apollo.io and ZoomInfo Engage
    Feature
    Apollo.io
    7.7
    17 Ratings
    4% above category average
    ZoomInfo Engage
    -
    Ratings
    Lead qualification process7.814 Ratings00 Ratings
    Smart lists and recommendations7.614 Ratings00 Ratings
    Salesforce integration8.38 Ratings00 Ratings
    Company/business profiles7.716 Ratings00 Ratings
    Alerts and reminders7.014 Ratings00 Ratings
    Data hygiene7.215 Ratings00 Ratings
    Automatic data refresh7.315 Ratings00 Ratings
    Tags7.710 Ratings00 Ratings
    Filters and segmentation8.516 Ratings00 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Apollo.io and ZoomInfo Engage
    Feature
    Apollo.io
    6.9
    12 Ratings
    8% below category average
    ZoomInfo Engage
    -
    Ratings
    Sales email templates6.812 Ratings00 Ratings
    Append emails to records7.011 Ratings00 Ratings
    Best Alternatives
    Apollo.ioZoomInfo Engage
    Small Businesses
    Owler
    Score9.7 out of 10
    HubSpot Sales Hub
    Score8.5 out of 10
    Medium-sized Companies
    UpLead
    Score9.7 out of 10
    Mixmax
    Score8.8 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail
    Score8.9 out of 10
    Groove, a Clari company
    Score6.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Apollo.ioZoomInfo Engage
    Likelihood to Recommend
    8.8
    (36 ratings)
    7.8
    (11 ratings)
    Likelihood to Renew
    9.0
    (1 ratings)
    10.0
    (1 ratings)
    Usability
    8.7
    (6 ratings)
    8.6
    (2 ratings)
    Support Rating
    9.0
    (5 ratings)
    -
    (0 ratings)
    User Testimonials
    Apollo.ioZoomInfo Engage
    Likelihood to Recommend
    Apollo.io
    The automatic email feature is extremely helpful for quickly contacting more potential clients. It is user-friendly and easy to access all buttons, which helps you navigate the task efficiently. It could greatly help to acquire more clients for a project to be successful. I cannot see anything less appropriate for me to achieve the goal I am aiming for.
    Incentivized
    Read full review
    ZoomInfo
    ZoomInfo Engage has been outstanding in setting up automated workflows. It allows us to be more efficient in our day-to-day planning because once you set up a workflow, your planning for the next several days is done. One area for improvement would be to allow other domain emails for marketing. I have my primary domain email, but when I'm reaching out to potential candidates I would rather use a different domain. This is not possible.
    Incentivized
    Read full review
    Pros
    Apollo.io
    • Sequencing automated email campaigns for outbound prospecting (BD Function).
    • Integrating with Sales Navigator to help me find emails/phone #' numbers/"add to sequence" while prospecting. It's easy and seamless to find & then load contacts into Cadences.
    • Integration with Salesforce is a huge plus. Allows me to not worry about logging anything, but the executive team can see my activity & what is going on (emails going out, responses I get, etc.).
    • The analytics on the outreach data is always helpful as well (open rates, click rates, etc.).
    Incentivized
    Read full review
    ZoomInfo
    • Allows for customization, automation, and scaling of outreach
    • Works as a secondary and well done CRM to compliment or serve as a main internal CRM. Also helps organize your prospects.
    • Tracks customer actions and engagement at a very convenient level, with easy to read data.
    Incentivized
    Read full review
    Cons
    Apollo.io
    • Some of time it happens that right stakeholders' mobile seems not available in which improvement can help more accurate data.
    • Notifications when someone opens the marketing email and showing the interest.
    • Mobile application that will help us during the travelling. It will get very easy to log calls and find the contacts on the way.
    Incentivized
    Read full review
    ZoomInfo
    • In my experience, super unreliable product... too many bugs for a knowledge worker
    • In my opinion, overpriced. They are making money for its affiliation with sales os product.
    • In my experience, filtering is messed up and buggy. No real support for Account based focus campaigns... Just good for basic calling, recording, and auto sync with CRM... everything else, sucks. Not reliable
    Read full review
    Likelihood to Renew
    Apollo.io
    Generally quite a reliable tool with decent data quality/availability. Pricing works well for our team and our use case
    Incentivized
    Read full review
    ZoomInfo
    I think the automated workflows and outstanding support are game-changers. I typically won't use a software platform that does not offer exceptional real-time support.
    Incentivized
    Read full review
    Usability
    Apollo.io
    Apollo.io has an amazing amount of features. It's great being able to complete so many tasks in one space but it's also overwhelming. It took me a few days to work through all of the options when searching for a company or person. After a few days it started to provide companies for me which was confusing before I understood what was happening. At first, I was also confused about what a "sequence" was so maybe some of the jargon can be confusing. I think with time I will become more comfortable once I understand all of the options offered.
    Incentivized
    Read full review
    ZoomInfo
    It works very well with the tools and other Zoom Info products that we already use. The fact that it integrates is a huge win for us because we designed our CRM internally so we are very sued to working a certain way. We can use this to boost the information and tools from our pre-existing ZoomInfo products as well, so it brings out a lot of value.
    Incentivized
    Read full review
    Support Rating
    Apollo.io
    The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.
    Incentivized
    Read full review
    ZoomInfo
    No answers on this topic
    Alternatives Considered
    Apollo.io
    Make.com, Dripify and Hubspot all seem to have similar systems. However, they don't have any of the data. So, you wind up spending more money and time connecting them all to your system. Zoom Info has great data, but they didn't have automation. Apollo.io allows you to combined all of these other ones into on system which is fantastic.
    Incentivized
    Read full review
    ZoomInfo
    I get a higher response rate from Linkedin Recruiter, but I think I can reach more passive candidates with ZoomInfo Engage. On the other hand, I did not have success with UpLead at all. Linkedin Recruiter does not have an automation feature, and you are limited to the amount of InMails you can send in a month, which is disappointing. ZoomInfo Engage customer service/technical support is hands-down better than LinkedIn.
    Incentivized
    Read full review
    Return on Investment
    Apollo.io
    • I've only just started using Apollo, but with the 24 emails I've sent out using Apollo, I've already received one response, which is a much better ratio than before.
    • I was also able to add several companies that were not already in my Salesforce account, which appeared in Apollo.io.
    • Apollo.io helped me find genuine companies that we could assist through the prospecting filters, which was very helpful.
    Incentivized
    Read full review
    ZoomInfo
    • We decided not to use Tellwise for the time being and will test it again in one year because what I saw so far is promising.
    • We haven't seen any substantial ROI.
    • If you need to track content shared with prospects and stakeholders, Tellwise may be exactly what you need.
    Incentivized
    Read full review
    ScreenShots

    Apollo.io Screenshots

    Screenshot of Find every prospect. Uncover high-intent contacts in your market.Screenshot of Connect with every contact. Orchestrate multi-step sequences at scale.Screenshot of Optimize your sales strategy. Unlock efficiencies and opportunities across your entire workflow.Screenshot of Apollo B2B Lead Database - Access data on more than 250M people and companies.Screenshot of Apollo Engagement Suite - Automate personalized messages across your entire pipeline.Screenshot of Apollo Intelligence Engine - Improve your revenue strategy across your workflow and boost efficiencies.

    ZoomInfo Engage Screenshots

    Screenshot of Engage Home Screen: An automated, real-time view of upcoming tasks, so follow-ups don’t slip through the cracks.Screenshot of Contacts that meet the Ideal Customer Profile (ICP) can be reached from a single platform.Screenshot of A Contact’s demographic information, prior engagement activity, and company information can be seen before reaching out.Screenshot of Pre-written email templates from Engage’s library save time crafting email communications.Screenshot of Multi-step omnichannel campaigns help to increase response rates and reduce manual activity tracking.Screenshot of Engage’s intelligent recommendations engine will recommend the perfect persona that is most likely to engage.