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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Apollo.io

    Score8.4 out of 10
    N/AApollo is a $1.6B AI-powered sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data. Boasting B2B database of more than 210 million contacts and 35 million companies, Apollo’s end-to-end platform helps businesses of all sizes unlock their full market potential with precision and ease. With users among 500,000+ companies, including Autodesk, Cyera, and DocuSign, Apollo offers a go-to-market platform to…

    $59

    per month per user

    Zendesk Sell

    Score8.8 out of 10
    N/AZendesk Sell (formerly Base CRM) is a CRM that aims to give reps access to integrated tools that provide the full context of a customer account. This keeps them in the loop and allows them to capitalize on opportunities. Zendesk Sell can be extended with Reach, a lead generation and engagement tool that automates the process of finding and keeping leads interested, so reps can focus more on building relationships and crushing their quotas. Base CRM was founded in 2009, and acquired by Zendesk…

    $19

    per seat/month billed annually

    Pricing
    Apollo.ioZendesk Sell
    Editions & Modules
    Basic
    $59
    per month per user
    Professional
    $99
    per month per user
    Organization
    $1,188
    per year per user
    Sell Team
    $19.00
    per seat/month billed annually
    Reach prospecting enrichment add-on (requires a Sell Subscription)
    $27.00
    Per User Per Month (billed annually)
    Sell Professional
    $49.00
    per seat/month billed annually
    Sell Enterprise
    $99.00
    per seat/month billed annually
    Sell Elite
    $199.00
    per seat/month billed annually
    Offerings
    Pricing Offerings
    Apollo.ioZendesk Sell
    Free Trial
    YesYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details20% discount for annual billing on the Basic and Professional plans.—
    More Pricing Information
    Features
    Apollo.ioZendesk Sell
    Prospecting
    Comparison of Prospecting features of Apollo.io and Zendesk Sell
    Feature
    Apollo.io
    7.9
    17 Ratings
    2% above category average
    Zendesk Sell
    -
    Ratings
    Advanced search7.517 Ratings00 Ratings
    Identification of new leads7.817 Ratings00 Ratings
    List quality7.717 Ratings00 Ratings
    List upload/download8.316 Ratings00 Ratings
    Ideal customer targeting7.817 Ratings00 Ratings
    Load time/data access8.317 Ratings00 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Apollo.io and Zendesk Sell
    Feature
    Apollo.io
    7.8
    17 Ratings
    0% above category average
    Zendesk Sell
    -
    Ratings
    Contact information7.817 Ratings00 Ratings
    Company information8.217 Ratings00 Ratings
    Industry information7.516 Ratings00 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Apollo.io and Zendesk Sell
    Feature
    Apollo.io
    7.7
    17 Ratings
    4% above category average
    Zendesk Sell
    -
    Ratings
    Lead qualification process7.814 Ratings00 Ratings
    Smart lists and recommendations7.614 Ratings00 Ratings
    Salesforce integration8.38 Ratings00 Ratings
    Company/business profiles7.716 Ratings00 Ratings
    Alerts and reminders7.014 Ratings00 Ratings
    Data hygiene7.215 Ratings00 Ratings
    Automatic data refresh7.315 Ratings00 Ratings
    Tags7.710 Ratings00 Ratings
    Filters and segmentation8.516 Ratings00 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Apollo.io and Zendesk Sell
    Feature
    Apollo.io
    6.9
    12 Ratings
    8% below category average
    Zendesk Sell
    -
    Ratings
    Sales email templates6.812 Ratings00 Ratings
    Append emails to records7.011 Ratings00 Ratings
    Sales Force Automation
    Comparison of Sales Force Automation features of Apollo.io and Zendesk Sell
    Feature
    Apollo.io
    -
    Ratings
    Zendesk Sell
    6.6
    15 Ratings
    15% below category average
    Customer data management / contact management00 Ratings8.914 Ratings
    Workflow management00 Ratings6.115 Ratings
    Territory management00 Ratings4.98 Ratings
    Opportunity management00 Ratings7.913 Ratings
    Integration with email client (e.g., Outlook or Gmail)00 Ratings6.915 Ratings
    Contract management00 Ratings5.410 Ratings
    Quote & order management00 Ratings3.97 Ratings
    Interaction tracking00 Ratings7.915 Ratings
    Channel / partner relationship management00 Ratings7.811 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of Apollo.io and Zendesk Sell
    Feature
    Apollo.io
    -
    Ratings
    Zendesk Sell
    9.0
    12 Ratings
    18% above category average
    Case management00 Ratings9.07 Ratings
    Call center management00 Ratings9.08 Ratings
    Help desk management00 Ratings9.011 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of Apollo.io and Zendesk Sell
    Feature
    Apollo.io
    -
    Ratings
    Zendesk Sell
    6.9
    12 Ratings
    9% below category average
    Lead management00 Ratings6.012 Ratings
    Email marketing00 Ratings7.89 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of Apollo.io and Zendesk Sell
    Feature
    Apollo.io
    -
    Ratings
    Zendesk Sell
    5.3
    13 Ratings
    36% below category average
    Task management00 Ratings8.013 Ratings
    Billing and invoicing management00 Ratings1.05 Ratings
    Reporting00 Ratings7.013 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of Apollo.io and Zendesk Sell
    Feature
    Apollo.io
    -
    Ratings
    Zendesk Sell
    8.2
    15 Ratings
    8% above category average
    Forecasting00 Ratings7.812 Ratings
    Pipeline visualization00 Ratings7.914 Ratings
    Customizable reports00 Ratings9.014 Ratings
    Customization
    Comparison of Customization features of Apollo.io and Zendesk Sell
    Feature
    Apollo.io
    -
    Ratings
    Zendesk Sell
    4.2
    15 Ratings
    56% below category average
    Custom fields00 Ratings7.815 Ratings
    Custom objects00 Ratings4.910 Ratings
    Scripting environment00 Ratings1.16 Ratings
    API for custom integration00 Ratings3.08 Ratings
    Security
    Comparison of Security features of Apollo.io and Zendesk Sell
    Feature
    Apollo.io
    -
    Ratings
    Zendesk Sell
    9.5
    14 Ratings
    13% above category average
    Single sign-on capability00 Ratings9.912 Ratings
    Role-based user permissions00 Ratings9.011 Ratings
    Social CRM
    Comparison of Social CRM features of Apollo.io and Zendesk Sell
    Feature
    Apollo.io
    -
    Ratings
    Zendesk Sell
    4.0
    5 Ratings
    59% below category average
    Social data00 Ratings1.04 Ratings
    Social engagement00 Ratings6.95 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of Apollo.io and Zendesk Sell
    Feature
    Apollo.io
    -
    Ratings
    Zendesk Sell
    5.4
    7 Ratings
    30% below category average
    Marketing automation00 Ratings9.87 Ratings
    Compensation management00 Ratings1.03 Ratings
    Platform
    Comparison of Platform features of Apollo.io and Zendesk Sell
    Feature
    Apollo.io
    -
    Ratings
    Zendesk Sell
    8.0
    13 Ratings
    9% above category average
    Mobile access00 Ratings8.013 Ratings
    Best Alternatives
    Apollo.ioZendesk Sell
    Small Businesses
    Owler
    Score9.7 out of 10
    Salesflare
    Score6 out of 10
    Medium-sized Companies
    UpLead
    Score9.7 out of 10
    Pipeliner CRM
    Score8.7 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail
    Score8.9 out of 10
    Daylite
    Score7.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Apollo.ioZendesk Sell
    Likelihood to Recommend
    8.8
    (36 ratings)
    10.0
    (15 ratings)
    Likelihood to Renew
    9.0
    (1 ratings)
    9.0
    (2 ratings)
    Usability
    8.7
    (6 ratings)
    8.9
    (4 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Performance
    -
    (0 ratings)
    10.0
    (1 ratings)
    Support Rating
    9.0
    (5 ratings)
    8.8
    (4 ratings)
    Online Training
    -
    (0 ratings)
    7.0
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    8.0
    (1 ratings)
    Configurability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    10.0
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    10.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    Apollo.ioZendesk Sell
    Likelihood to Recommend
    Apollo.io
    The automatic email feature is extremely helpful for quickly contacting more potential clients. It is user-friendly and easy to access all buttons, which helps you navigate the task efficiently. It could greatly help to acquire more clients for a project to be successful. I cannot see anything less appropriate for me to achieve the goal I am aiming for.
    Incentivized
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    Zendesk
    Zendesk sell is best for organizations that want a clean and simple, yet powerfully effective CRM tool. It's intuitive, extremely user-friendly, supplies lots of video tutorials and access to the California team for FAQ's, and has all the features other, more complicated, expensive CRM's have. Great for institutions that have a need to tailor their database to fit your needs; and track sales, tasks, and pipeline projects in graphic form. It's affordable and has a great app for mobile phones that allows access to contacts, notes, tasks, and a workable platform while on the go in real time. It's simple to teach new users how to navigate and utilize. Adding or deleting users is simple, and access to the CRM information can be limited/private or made public for the entire team to access. Not as costly as some of the competing products, so if you are on a tight budget this may be the tool for you.
    Incentivized
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    Pros
    Apollo.io
    • Sequencing automated email campaigns for outbound prospecting (BD Function).
    • Integrating with Sales Navigator to help me find emails/phone #' numbers/"add to sequence" while prospecting. It's easy and seamless to find & then load contacts into Cadences.
    • Integration with Salesforce is a huge plus. Allows me to not worry about logging anything, but the executive team can see my activity & what is going on (emails going out, responses I get, etc.).
    • The analytics on the outreach data is always helpful as well (open rates, click rates, etc.).
    Incentivized
    Read full review
    Zendesk
    • My favorite piece is the Tasks connected to the Clients OR the Deals themselves that keep the process moving with the right steps, and helps our team from doubling our work, or missing a piece that is crucial for the completion of the sale.
    • The email integration helps to keep all things housed in one place also, so that you're not bouncing back and forth in multiple platforms to stay on top of the orders.
    • Customizations are a HUGE part of why we use Base CRM right now. We can make sure we are recording all of the right information, and not wasting time by having to fill in or skip over content that doesn't apply to our business model.
    • I also like the ability to tied Deals to multiple people, especially as Referrals come across, so we don't forget how we got in touch with different clients.
    Incentivized
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    Cons
    Apollo.io
    • Some of time it happens that right stakeholders' mobile seems not available in which improvement can help more accurate data.
    • Notifications when someone opens the marketing email and showing the interest.
    • Mobile application that will help us during the travelling. It will get very easy to log calls and find the contacts on the way.
    Incentivized
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    Zendesk
    • There was no ability to add prospects from a company domain or email to auto-fill any data.
    • You had to type in all of the data you gathered about that prospect.
    • The default only gave you two phone numbers for the company, too few.
    Incentivized
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    Likelihood to Renew
    Apollo.io
    Generally quite a reliable tool with decent data quality/availability. Pricing works well for our team and our use case
    Incentivized
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    Zendesk
    The integration with the other Zendesk products is key. Allows other people in the company, such as support, to be involved in the sales process.
    Incentivized
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    Usability
    Apollo.io
    Apollo.io has an amazing amount of features. It's great being able to complete so many tasks in one space but it's also overwhelming. It took me a few days to work through all of the options when searching for a company or person. After a few days it started to provide companies for me which was confusing before I understood what was happening. At first, I was also confused about what a "sequence" was so maybe some of the jargon can be confusing. I think with time I will become more comfortable once I understand all of the options offered.
    Incentivized
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    Zendesk
    I received about two hours worth of training on Zendesk Sell (formerly Base CRM). I will say it's a clean look and the ability to change views is extremely helpful. I do wish there were other features that allowed the views to be more simplistic. Some views can be overwhelming to look at. Nevertheless with the minimum training, I am still able to navigate through Zendesk Sell (formerly Base CRM) successfully due to the ease of usability.
    Incentivized
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    Reliability and Availability
    Apollo.io
    No answers on this topic
    Zendesk
    Always available and easy connection from Zendesk Support
    Incentivized
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    Performance
    Apollo.io
    No answers on this topic
    Zendesk
    Never any latency issues
    Incentivized
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    Support Rating
    Apollo.io
    The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.
    Incentivized
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    Zendesk
    Due to the ease of the product, I have not had the chance to reach out to support yet. I’ve had no reason. The resources provided to clients are extremely helpful and detailed. So far my questions have been pretty basic and I generally just ask my colleague or teammate. They're able to assist with the answer.
    Incentivized
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    Online Training
    Apollo.io
    No answers on this topic
    Zendesk
    This product has a great backing of users, but needs more options direct from Base CRM on all operations of the software. YouTube videos do a great job of helping implement, and the back end support is a great help as well. The CRM is a great free option, and should be treated as such.
    Incentivized
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    Implementation Rating
    Apollo.io
    No answers on this topic
    Zendesk
    Simple, and straight forward.
    Incentivized
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    Alternatives Considered
    Apollo.io
    Make.com, Dripify and Hubspot all seem to have similar systems. However, they don't have any of the data. So, you wind up spending more money and time connecting them all to your system. Zoom Info has great data, but they didn't have automation. Apollo.io allows you to combined all of these other ones into on system which is fantastic.
    Incentivized
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    Zendesk
    Simpler than most CRMs, which can be good if your sales team is not very tech savvy. We switched to HubSpot which provides a lot more value than Base did, but it isn't right for everyone. HubSpot is focused on capturing in-bound leads and has its own flaws and limitations, but overall it's a better fit for our needs.
    Read full review
    Scalability
    Apollo.io
    No answers on this topic
    Zendesk
    Always on, always available.
    Incentivized
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    Return on Investment
    Apollo.io
    • I've only just started using Apollo, but with the 24 emails I've sent out using Apollo, I've already received one response, which is a much better ratio than before.
    • I was also able to add several companies that were not already in my Salesforce account, which appeared in Apollo.io.
    • Apollo.io helped me find genuine companies that we could assist through the prospecting filters, which was very helpful.
    Incentivized
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    Zendesk
    • Using Base has allowed us to double the number of active sales and partner engagements that we can keep track of and make progress on.
    • This has led to us being able to follow up on many smaller deals that were falling through the cracks.
    Incentivized
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    ScreenShots

    Apollo.io Screenshots

    Screenshot of Find every prospect. Uncover high-intent contacts in your market.Screenshot of Connect with every contact. Orchestrate multi-step sequences at scale.Screenshot of Optimize your sales strategy. Unlock efficiencies and opportunities across your entire workflow.Screenshot of Apollo B2B Lead Database - Access data on more than 250M people and companies.Screenshot of Apollo Engagement Suite - Automate personalized messages across your entire pipeline.Screenshot of Apollo Intelligence Engine - Improve your revenue strategy across your workflow and boost efficiencies.