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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Apollo.io

    Score8.4 out of 10
    N/AApollo is a $1.6B AI-powered sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data. Boasting B2B database of more than 210 million contacts and 35 million companies, Apollo’s end-to-end platform helps businesses of all sizes unlock their full market potential with precision and ease. With users among 500,000+ companies, including Autodesk, Cyera, and DocuSign, Apollo offers a go-to-market platform to…

    $59

    per month per user

    PersistIQ

    Score1.6 out of 10
    N/APersistIQ is a sales intelligence solution. The solution integrates with Salesforce as well as marketing automation platforms.N/A
    Pricing
    Apollo.ioPersistIQ
    Editions & Modules
    Basic
    $59
    per month per user
    Professional
    $99
    per month per user
    Organization
    $1,188
    per year per user
    No answers on this topic
    Offerings
    Pricing Offerings
    Apollo.ioPersistIQ
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details20% discount for annual billing on the Basic and Professional plans.—
    More Pricing Information
    Community Pulse
    Apollo.ioPersistIQ
    Considered Both Products
    Apollo.io
    Chose Apollo.io
    They're similar, but ZP has the ability to find new accounts & contacts which is a key differentiation.
    Incentivized
    PersistIQ
    Chose PersistIQ
    We decided on PersistIQ because it was cheaper than the incumbents and as we were starting we wanted to see if this would be helpful or relevant to us. We later discovered Apollo.io and we might switch to them as they are also cheap and look better, but we might also get back …
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Apollo.ioPersistIQ
    Prospecting
    Comparison of Prospecting features of Apollo.io and PersistIQ
    Feature
    Apollo.io
    7.9
    17 Ratings
    2% above category average
    PersistIQ
    1.7
    12 Ratings
    128% below category average
    Advanced search7.517 Ratings1.08 Ratings
    Identification of new leads7.817 Ratings1.06 Ratings
    List quality7.717 Ratings1.06 Ratings
    List upload/download8.316 Ratings5.012 Ratings
    Ideal customer targeting7.817 Ratings1.05 Ratings
    Load time/data access8.317 Ratings1.010 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Apollo.io and PersistIQ
    Feature
    Apollo.io
    7.8
    17 Ratings
    1% above category average
    PersistIQ
    1.0
    5 Ratings
    154% below category average
    Contact information7.817 Ratings1.05 Ratings
    Company information8.217 Ratings1.05 Ratings
    Industry information7.516 Ratings1.05 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Apollo.io and PersistIQ
    Feature
    Apollo.io
    7.7
    17 Ratings
    4% above category average
    PersistIQ
    1.9
    12 Ratings
    118% below category average
    Lead qualification process7.814 Ratings1.05 Ratings
    Smart lists and recommendations7.614 Ratings1.04 Ratings
    Salesforce integration8.38 Ratings9.04 Ratings
    Company/business profiles7.716 Ratings1.04 Ratings
    Alerts and reminders7.014 Ratings1.011 Ratings
    Data hygiene7.215 Ratings1.06 Ratings
    Automatic data refresh7.315 Ratings1.06 Ratings
    Tags7.710 Ratings1.09 Ratings
    Filters and segmentation8.516 Ratings1.09 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Apollo.io and PersistIQ
    Feature
    Apollo.io
    6.9
    12 Ratings
    8% below category average
    PersistIQ
    3.0
    12 Ratings
    85% below category average
    Sales email templates6.812 Ratings3.011 Ratings
    Append emails to records7.011 Ratings3.09 Ratings
    Best Alternatives
    Apollo.ioPersistIQ
    Small Businesses
    Owler
    Score9.7 out of 10
    Owler
    Score9.7 out of 10
    Medium-sized Companies
    UpLead
    Score9.7 out of 10
    UpLead
    Score9.7 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail
    Score8.9 out of 10
    LinkedIn Sales Navigator for Gmail
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Apollo.ioPersistIQ
    Likelihood to Recommend
    8.8
    (36 ratings)
    1.3
    (12 ratings)
    Likelihood to Renew
    9.0
    (1 ratings)
    -
    (0 ratings)
    Usability
    8.7
    (6 ratings)
    -
    (0 ratings)
    Support Rating
    9.0
    (5 ratings)
    1.0
    (1 ratings)
    User Testimonials
    Apollo.ioPersistIQ
    Likelihood to Recommend
    Apollo.io
    The automatic email feature is extremely helpful for quickly contacting more potential clients. It is user-friendly and easy to access all buttons, which helps you navigate the task efficiently. It could greatly help to acquire more clients for a project to be successful. I cannot see anything less appropriate for me to achieve the goal I am aiming for.
    Incentivized
    Read full review
    PersistIQ
    PersistIQ is well suited for outbound marketing. It's great for setting up sales and marketing campaigns to new and prospective clients. The fact that PersistIQ emails are basic (they look like normal personal emails) and easy to personalize, makes the whole process feel more genuine than, say, MailChimp. PersistIQ won't replace a bulk emailing tool or CRM. It serves a different purpose than, for example, Marketo or MailChimp, two products we also use
    Incentivized
    Read full review
    Pros
    Apollo.io
    • Sequencing automated email campaigns for outbound prospecting (BD Function).
    • Integrating with Sales Navigator to help me find emails/phone #' numbers/"add to sequence" while prospecting. It's easy and seamless to find & then load contacts into Cadences.
    • Integration with Salesforce is a huge plus. Allows me to not worry about logging anything, but the executive team can see my activity & what is going on (emails going out, responses I get, etc.).
    • The analytics on the outreach data is always helpful as well (open rates, click rates, etc.).
    Incentivized
    Read full review
    PersistIQ
    • Integrates well with tools that work with LinkedIn Sales Navigator to scrap lead emails.
    • Makes it easy to manage large-scale cold email campaigns with 3+ steps.
    • When a prospect replies to an email, it doesn't send them any of the automated emails which allow me to follow-up with those warm leads correctly.
    Incentivized
    Read full review
    Cons
    Apollo.io
    • Some of time it happens that right stakeholders' mobile seems not available in which improvement can help more accurate data.
    • Notifications when someone opens the marketing email and showing the interest.
    • Mobile application that will help us during the travelling. It will get very easy to log calls and find the contacts on the way.
    Incentivized
    Read full review
    PersistIQ
    • I wish there was a way to send more than 1,000 emails per day.
    • If it had more integrations with data scrapers or ways to add new leads it would be much better.
    • I'd like a way to go deeper into a lot of my stats on various emails.
    Incentivized
    Read full review
    Likelihood to Renew
    Apollo.io
    Generally quite a reliable tool with decent data quality/availability. Pricing works well for our team and our use case
    Incentivized
    Read full review
    PersistIQ
    No answers on this topic
    Usability
    Apollo.io
    Apollo.io has an amazing amount of features. It's great being able to complete so many tasks in one space but it's also overwhelming. It took me a few days to work through all of the options when searching for a company or person. After a few days it started to provide companies for me which was confusing before I understood what was happening. At first, I was also confused about what a "sequence" was so maybe some of the jargon can be confusing. I think with time I will become more comfortable once I understand all of the options offered.
    Incentivized
    Read full review
    PersistIQ
    In my opinion, poor service, and in our experience, ignoring our advise on who our customers are.
    Read full review
    Support Rating
    Apollo.io
    The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.
    Incentivized
    Read full review
    PersistIQ
    Terrible; non-existent. Weeks without replies, and no improvements in 4 months.
    Read full review
    Alternatives Considered
    Apollo.io
    Make.com, Dripify and Hubspot all seem to have similar systems. However, they don't have any of the data. So, you wind up spending more money and time connecting them all to your system. Zoom Info has great data, but they didn't have automation. Apollo.io allows you to combined all of these other ones into on system which is fantastic.
    Incentivized
    Read full review
    PersistIQ
    We decided on PersistIQ because it was cheaper than the incumbents and as we were starting we wanted to see if this would be helpful or relevant to us. We later discovered Apollo.io and we might switch to them as they are also cheap and look better, but we might also get back to manual emailing and Linkedin connecting.
    Incentivized
    Read full review
    Return on Investment
    Apollo.io
    • I've only just started using Apollo, but with the 24 emails I've sent out using Apollo, I've already received one response, which is a much better ratio than before.
    • I was also able to add several companies that were not already in my Salesforce account, which appeared in Apollo.io.
    • Apollo.io helped me find genuine companies that we could assist through the prospecting filters, which was very helpful.
    Incentivized
    Read full review
    PersistIQ
    • Using PersistIQ has allowed us to engage more people more quickly than other outbound processes. So, more leads.
    • We're able to understand message performance more rapidly and readily having used PersistIQ.
    • PersistIQ has improved our bottom line by getting us more leads. So, increased ROI.
    Incentivized
    Read full review
    ScreenShots

    Apollo.io Screenshots

    Screenshot of Find every prospect. Uncover high-intent contacts in your market.Screenshot of Connect with every contact. Orchestrate multi-step sequences at scale.Screenshot of Optimize your sales strategy. Unlock efficiencies and opportunities across your entire workflow.Screenshot of Apollo B2B Lead Database - Access data on more than 250M people and companies.Screenshot of Apollo Engagement Suite - Automate personalized messages across your entire pipeline.Screenshot of Apollo Intelligence Engine - Improve your revenue strategy across your workflow and boost efficiencies.