Apollo.io vs. PersistIQ

The automatic email feature is extremely helpful for quickly contacting more potential clients. It is user-friendly and easy to access all buttons, which helps you navigate the task efficiently. It could greatly help to acquire more clients for a project to be successful. I cannot see anything less appropriate for me to achieve the goal I am aiming for.

Incentivized

Probably ok if you really don't care who you are sending your outreach to. Really bad for anyone who cares about sending a specific message to a specific audience. Probably not great for clients who enjoy reliable communication, quality results, or actually receiving what you're paying for.

• Consolidates tool and packs in a lot of functionality
• Keeps up with the industry trends for prospecting and data enrichment
• Offers the basics you need to get going
• Account mapping to Salesforce - reps can prospect in Apollo and can easily toggle on views to only see their own accounts.

Incentivized

• Integrates well with tools that work with LinkedIn Sales Navigator to scrap lead emails.
• Makes it easy to manage large-scale cold email campaigns with 3+ steps.
• When a prospect replies to an email, it doesn't send them any of the automated emails which allow me to follow-up with those warm leads correctly.

Incentivized

• I thought the AI email-generating function was weak. The email sounded way too robotic.
• I wish there were a split-screen option that allowed me to view my lists and leads simultaneously.
• I wish putting contacts into lists wouldn't cost any credits.

Incentivized

• There are some issues with downloading reports. That is, some information is only available in-product and you cannot export these things.
• Creating dynamic replies or steps in Persist isn't currently available.
• Sometimes the Persist system doesn't catch errors in unfilled prospect fields. One must be check and be careful not to send these types of emails.

Incentivized

Generally quite a reliable tool with decent data quality/availability. Pricing works well for our team and our use case

Incentivized

Apollo.io has an amazing amount of features. It's great being able to complete so many tasks in one space but it's also overwhelming. It took me a few days to work through all of the options when searching for a company or person. After a few days it started to provide companies for me which was confusing before I understood what was happening. At first, I was also confused about what a "sequence" was so maybe some of the jargon can be confusing. I think with time I will become more comfortable once I understand all of the options offered.

Incentivized

In my opinion, poor service, and in our experience, ignoring our advise on who our customers are.

The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.

Incentivized

Terrible; non-existent. Weeks without replies, and no improvements in 4 months.

Apollo.io has all features of prospecting, outreach automation including email sequences, campaign tracking, lead scoring, and analytics in one interface which enables sales persons to manage their entire sales funnel without having any other extra tool. Another benefit is for pricing related which has been understand from our management team.

Incentivized

Compared to MailChimp, Persist IQ allows for more personalization, simpler emails, and more complete campaigns. MailChimp is basically a tool for bulk email with heavy design. Versus Marketo, PersistIQ is much more user friendly. You don't need to be an engineer or SQL master to use Persist. It's made for sales and marketing folks. Marketo is built for bigger teams with engineers and CRM experts. Marketo is better for nurture campaigns and automated email, plus database management and as a CRM. But Persist is a much lighter option and it's WAY cheaper. I've used the Gmail plug-in for HubSpot and their templates feature. It's not great for bulk email or building out campaigns, but it's nice to have canned messages right in Gmail. To use PersistIQ on the other hand, one must work directly in their system, not in Gmail, although replies and sent messages do go directly though the email provider.

Incentivized

• Increased # of booked meetings from outbound email outreach.
• Our sales team's productivity has improved when prospecting/doing outreach (which has a monetary value, given our salaried status). This makes us more productive, enabling us to accomplish more and reach a greater number of people in a day.
• We've only recently implemented this, so we're still waiting to close, but leads are on their way to doing so.

Incentivized

• I have 100% closed multiple deals due to my outreach on PersistIQ.
• Outside of closing deals, this has been a great tool for getting me in front of a lot of high profile clients.
• I have easily paid for my license with PersistIQ in 8 months.

Incentivized