Apollo.io vs. Mixmax

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Apollo.io
Score 8.4 out of 10
N/A
Apollo is a $1.6B AI-powered sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data. Boasting B2B database of more than 210 million contacts and 35 million companies, Apollo’s end-to-end platform helps businesses of all sizes unlock their full market potential with precision and ease. With users among 500,000+ companies, including Autodesk, Cyera, and DocuSign, Apollo offers a go-to-market platform to…
$59
per month per user
Mixmax
Score 8.8 out of 10
N/A
Mixmax, a sales engagement platform for businesses using Gmail, helps revenue teams accelerate revenue at every stage of the customer journey. This product amplifies AEs, CSMs, and anyone in a customer-facing role, not just SDRs. By automating repetitive tasks and organizing their daily workflows, Mixmax aims to increase reps' productivity and empowers them with tools that help them sell. The vendor offers 5…
$29
per user/per month
Pricing
Apollo.ioMixmax
Editions & Modules
Basic
$59
per month per user
Professional
$99
per month per user
Organization
$1,188
per year per user
SMB
$29
per user/per month
Growth
$65
per user/per month
Free Plan
Free
Enterprise
Contact sales team
Offerings
Pricing Offerings
Apollo.ioMixmax
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details20% discount for annual billing on the Basic and Professional plans.
More Pricing Information
Community Pulse
Apollo.ioMixmax
Features
Apollo.ioMixmax
Prospecting
Comparison of Prospecting features of Product A and Product B
Apollo.io
7.9
Ratings
2% above category average
Mixmax
-
Ratings
Advanced search7.50 Ratings00 Ratings
Identification of new leads7.80 Ratings00 Ratings
List quality7.70 Ratings00 Ratings
List upload/download8.30 Ratings00 Ratings
Ideal customer targeting7.80 Ratings00 Ratings
Load time/data access8.30 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Apollo.io
7.8
Ratings
1% above category average
Mixmax
-
Ratings
Contact information7.80 Ratings00 Ratings
Company information8.20 Ratings00 Ratings
Industry information7.50 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Apollo.io
7.7
Ratings
4% above category average
Mixmax
-
Ratings
Lead qualification process7.80 Ratings00 Ratings
Smart lists and recommendations7.60 Ratings00 Ratings
Salesforce integration8.30 Ratings00 Ratings
Company/business profiles7.70 Ratings00 Ratings
Alerts and reminders7.00 Ratings00 Ratings
Data hygiene7.20 Ratings00 Ratings
Automatic data refresh7.30 Ratings00 Ratings
Tags7.70 Ratings00 Ratings
Filters and segmentation8.50 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Apollo.io
6.9
Ratings
8% below category average
Mixmax
-
Ratings
Sales email templates6.80 Ratings00 Ratings
Append emails to records7.00 Ratings00 Ratings
Best Alternatives
Apollo.ioMixmax
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
HubSpot Sales Hub
HubSpot Sales Hub
Score 8.5 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.9 out of 10
Outreach
Outreach
Score 8.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Apollo.ioMixmax
Likelihood to Recommend
8.8
(0 ratings)
10.0
(0 ratings)
Likelihood to Renew
9.0
(0 ratings)
-
(0 ratings)
Usability
8.7
(0 ratings)
-
(0 ratings)
Support Rating
9.0
(0 ratings)
9.0
(0 ratings)
User Testimonials
Apollo.ioMixmax
Likelihood to Recommend
The automatic email feature is extremely helpful for quickly contacting more potential clients. It is user-friendly and easy to access all buttons, which helps you navigate the task efficiently. It could greatly help to acquire more clients for a project to be successful. I cannot see anything less appropriate for me to achieve the goal I am aiming for.
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Mixmax is very well suited for sharing calendar availability via email with a client. Multiple time blocks can be shared, and the bridge between Gmail and other colleagues allows you to hold a meeting time on calendars to prevent overbooking with colleagues. This is extremely helpful when scheduling a large call and juggling many people's schedules.
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Pros
  • Consolidates tool and packs in a lot of functionality
  • Keeps up with the industry trends for prospecting and data enrichment
  • Offers the basics you need to get going
  • Account mapping to Salesforce - reps can prospect in Apollo and can easily toggle on views to only see their own accounts.
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  • The scheduling integration is really easy for email recipients. It is quite literally one-click for them to schedule an event from a meeting time list interface.
  • The interface is extremely well-designed and intuitive across the board. This makes it really easy to learn their software and integrate it into your workflow.
  • Their pricing is *extremely* convenient for startups. Their "starter" plan is extremely affordable (currently $9/month/user), and includes unlimited tracking, templates, reminders, automation, etc... Basically, everything you would need to upgrade your email automation workflow.
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Cons
  • I thought the AI email-generating function was weak. The email sounded way too robotic.
  • I wish there were a split-screen option that allowed me to view my lists and leads simultaneously.
  • I wish putting contacts into lists wouldn't cost any credits.
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  • On occasion, Mixmax fails to sync to my email and I've had to reach out to support to remedy the issue.
  • Offering "link click tracking" for the lowest plan would be great for users, especially those new to the software so they can realize more of the benefits.
  • For the lower plan, I wish email opens were able to be tracked when sending to multiple people in the same email.
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Likelihood to Renew
Generally quite a reliable tool with decent data quality/availability. Pricing works well for our team and our use case
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No answers on this topic
Usability
Apollo.io has an amazing amount of features. It's great being able to complete so many tasks in one space but it's also overwhelming. It took me a few days to work through all of the options when searching for a company or person. After a few days it started to provide companies for me which was confusing before I understood what was happening. At first, I was also confused about what a "sequence" was so maybe some of the jargon can be confusing. I think with time I will become more comfortable once I understand all of the options offered.
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No answers on this topic
Support Rating
The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.
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Every time I have reached out to Mixmax I automatically get an email from a trained professional who has perfect insight into my issue with an understandable reason to why I am having and issue offers me a solution. The wait time is only around 5 minutes and they are always offering sympathy in certain situations.
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Alternatives Considered
Apollo.io has all features of prospecting, outreach automation including email sequences, campaign tracking, lead scoring, and analytics in one interface which enables sales persons to manage their entire sales funnel without having any other extra tool. Another benefit is for pricing related which has been understand from our management team.
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Truly is easier for phone capabilities (letting customers call you back and having it go to your phone but still being a fake number), while mixmax is much better for email sending and tracking via gmail. Truly had no email capabilities when I was using it, so it was only helpful for phone. However mixmax could improve its phone capabilities
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Return on Investment
  • Increased # of booked meetings from outbound email outreach.
  • Our sales team's productivity has improved when prospecting/doing outreach (which has a monetary value, given our salaried status). This makes us more productive, enabling us to accomplish more and reach a greater number of people in a day.
  • We've only recently implemented this, so we're still waiting to close, but leads are on their way to doing so.
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  • Email tracking gives me the results of emails, whether or not the client is interested when they open and read the email which makes it the best platform.
  • The automated sending email is the big feature in Mixmax, the system automatically send the email on respective entries which actually saves the time and help in be productive at work.
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ScreenShots

Apollo.io Screenshots

Screenshot of Find every prospect. Uncover high-intent contacts in your market.Screenshot of Connect with every contact. Orchestrate multi-step sequences at scale.Screenshot of Optimize your sales strategy. Unlock efficiencies and opportunities across your entire workflow.Screenshot of Apollo B2B Lead Database - Access data on more than 250M people and companies.Screenshot of Apollo Engagement Suite - Automate personalized messages across your entire pipeline.Screenshot of Apollo Intelligence Engine - Improve your revenue strategy across your workflow and boost efficiencies.