Apollo.io vs. Lotame

The automatic email feature is extremely helpful for quickly contacting more potential clients. It is user-friendly and easy to access all buttons, which helps you navigate the task efficiently. It could greatly help to acquire more clients for a project to be successful. I cannot see anything less appropriate for me to achieve the goal I am aiming for.

Incentivized

Lotame is a great tool for finding deeper insights about your audience and finding ways to expand your reach. I would recommend it for anyone looking to take the next step in their media strategy to begin using third-party data more effectively. The team at Lotame is also extremely helpful and engaged.

Incentivized

• Consolidates tool and packs in a lot of functionality
• Keeps up with the industry trends for prospecting and data enrichment
• Offers the basics you need to get going
• Account mapping to Salesforce - reps can prospect in Apollo and can easily toggle on views to only see their own accounts.

Incentivized

• Ease of use - Set up was straightforward; Exporting Data to our ad server, DSP, Twitter, etc., is one click; building audiences using is fast and there is a huge amount of resources I can put towards audience building.
• Customer Service is out of this world, Lotame worked with us to find a program that would train us up, help us out and make us feel confident in our ability to use the platform. And if we have a question or problem, we've found that support is quick to respond and amazingly helpful.
• We have a seat with Lotame's DSP - Lotame is helping us train up on that platform as well.

Incentivized

• I thought the AI email-generating function was weak. The email sounded way too robotic.
• I wish there were a split-screen option that allowed me to view my lists and leads simultaneously.
• I wish putting contacts into lists wouldn't cost any credits.

Incentivized

• Platform can be slow at times
• Profile Reports - at an ad campaign level these can be very similar across multiple types of campaign

Incentivized

Generally quite a reliable tool with decent data quality/availability. Pricing works well for our team and our use case

Incentivized

Apollo.io has an amazing amount of features. It's great being able to complete so many tasks in one space but it's also overwhelming. It took me a few days to work through all of the options when searching for a company or person. After a few days it started to provide companies for me which was confusing before I understood what was happening. At first, I was also confused about what a "sequence" was so maybe some of the jargon can be confusing. I think with time I will become more comfortable once I understand all of the options offered.

Incentivized

The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.

Incentivized

Lotame has been an excellent partner with MMP

Incentivized

Apollo.io has all features of prospecting, outreach automation including email sequences, campaign tracking, lead scoring, and analytics in one interface which enables sales persons to manage their entire sales funnel without having any other extra tool. Another benefit is for pricing related which has been understand from our management team.

Incentivized

We had a list of more than 9 different DMP solutions which we evaluated on different criterias relevant for our business, such as Business Alignement & Pricing, Segment Sharing / Data Selling, 1st Party Data Collection & Storage, 3rd Party Data Integration, Reports / Exports / Forecasting, Customer Service and Roadmap, Audience Building, Additional Features (e.g. Prediction), Data Security, Multi-Plattform Links (SSPs and DSPs, also new channels like Radio...). Based on a scoring table we found Lotame as the best fit to our requirements.

Incentivized

• Increased # of booked meetings from outbound email outreach.
• Our sales team's productivity has improved when prospecting/doing outreach (which has a monetary value, given our salaried status). This makes us more productive, enabling us to accomplish more and reach a greater number of people in a day.
• We've only recently implemented this, so we're still waiting to close, but leads are on their way to doing so.

Incentivized

• Helped us increase data revenue via their unbranded exchange.
• Campaign and audience reporting is used to sales discussions to justify increased spend post trial campaigns.