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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Apollo.io

    Score8.4 out of 10
    N/AApollo is a $1.6B AI-powered sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data. Boasting B2B database of more than 210 million contacts and 35 million companies, Apollo’s end-to-end platform helps businesses of all sizes unlock their full market potential with precision and ease. With users among 500,000+ companies, including Autodesk, Cyera, and DocuSign, Apollo offers a go-to-market platform to…

    $59

    per month per user

    Lead411

    Score9.1 out of 10
    Mid-Size Companies (51-1,000 employees)
    Lead411 is a sales intelligence solution that provides provides news-driven sales leads, IT intelligence and unlimited company contacts within a simple UI. Key differentiators are unlimited downloads, fresh daily leads based on territory, and a no commitment monthly offer.

    $99

    per month per user

    Pricing
    Apollo.ioLead411
    Editions & Modules
    Basic
    $59
    per month per user
    Professional
    $99
    per month per user
    Organization
    $1,188
    per year per user
    Basic Plus Unlimited
    $99
    per month per user
    Enterprise Limited
    Contact Sales
    Offerings
    Pricing Offerings
    Apollo.ioLead411
    Free Trial
    YesYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details20% discount for annual billing on the Basic and Professional plans.Pricing reflected may not include certain add-ons like Bombora Intent Data or extra seats. Contact Sales for customization of the service.
    More Pricing Information
    Community Pulse
    Apollo.ioLead411
    Considered Both Products
    Apollo.io
    Chose Apollo.io
    There was a point in which I tried more than 10 different programs at one time to make a comparison. A large majority of them did not even work or had very high costs for low quality contacts. Apollo had the best and most complete package of offerings. Go Apollo!
    Incentivized
    Lead411
    Chose Lead411
    All other tools are max capturing information from a website or other sources. Mostly they are landing into toll-free numbers or customer support. We people in our organization looking for board numbers which direct to decision-maker easily.This tool resolves the issue for us. …
    Incentivized
    Chose Lead411
    Lead411 is the best in terms of pricing and lead accuracy compared to other apps.
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    100%
    Would buy again
    31 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    28 Answers
    Happy with the feature set
    No answers on this topic
    97%
    Happy with the feature set
    30 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    97%
    Lived up to sales and marketing promises
    28 Answers
    Implementation went as expected
    No answers on this topic
    96%
    Implementation went as expected
    24 Answers
    Features
    Apollo.ioLead411
    Prospecting
    Comparison of Prospecting features of Apollo.io and Lead411
    Feature
    Apollo.io
    7.9
    17 Ratings
    2% above category average
    Lead411
    9.4
    43 Ratings
    20% above category average
    Advanced search7.517 Ratings9.742 Ratings
    Identification of new leads7.817 Ratings9.737 Ratings
    List quality7.717 Ratings8.942 Ratings
    List upload/download8.316 Ratings9.339 Ratings
    Ideal customer targeting7.817 Ratings9.338 Ratings
    Load time/data access8.317 Ratings9.340 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Apollo.io and Lead411
    Feature
    Apollo.io
    7.8
    17 Ratings
    0% above category average
    Lead411
    9.4
    43 Ratings
    19% above category average
    Contact information7.817 Ratings9.143 Ratings
    Company information8.217 Ratings9.343 Ratings
    Industry information7.516 Ratings9.743 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Apollo.io and Lead411
    Feature
    Apollo.io
    7.7
    17 Ratings
    4% above category average
    Lead411
    9.2
    39 Ratings
    21% above category average
    Lead qualification process7.814 Ratings8.931 Ratings
    Smart lists and recommendations7.614 Ratings9.125 Ratings
    Salesforce integration8.38 Ratings9.616 Ratings
    Company/business profiles7.716 Ratings9.133 Ratings
    Alerts and reminders7.014 Ratings9.223 Ratings
    Data hygiene7.215 Ratings9.57 Ratings
    Automatic data refresh7.315 Ratings8.727 Ratings
    Tags7.710 Ratings9.34 Ratings
    Filters and segmentation8.516 Ratings9.534 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Apollo.io and Lead411
    Feature
    Apollo.io
    6.9
    12 Ratings
    8% below category average
    Lead411
    8.5
    11 Ratings
    13% above category average
    Sales email templates6.812 Ratings8.011 Ratings
    Append emails to records7.011 Ratings9.01 Ratings
    Best Alternatives
    Apollo.ioLead411
    Small Businesses
    Owler
    Score9.7 out of 10
    Owler
    Score9.7 out of 10
    Medium-sized Companies
    UpLead
    Score9.7 out of 10
    UpLead
    Score9.7 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail
    Score8.9 out of 10
    LinkedIn Sales Navigator for Gmail
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Apollo.ioLead411
    Likelihood to Recommend
    8.8
    (36 ratings)
    9.7
    (49 ratings)
    Likelihood to Renew
    9.0
    (1 ratings)
    9.0
    (7 ratings)
    Usability
    8.7
    (6 ratings)
    9.1
    (3 ratings)
    Performance
    -
    (0 ratings)
    7.3
    (1 ratings)
    Support Rating
    9.0
    (5 ratings)
    9.1
    (4 ratings)
    User Testimonials
    Apollo.ioLead411
    Likelihood to Recommend
    Apollo.io
    The automatic email feature is extremely helpful for quickly contacting more potential clients. It is user-friendly and easy to access all buttons, which helps you navigate the task efficiently. It could greatly help to acquire more clients for a project to be successful. I cannot see anything less appropriate for me to achieve the goal I am aiming for.
    Incentivized
    Read full review
    Lead411
    It is well suited for reaching prospects across a vast array of industries; lead generation, planning for meetings (let's me know who might be attending from the client side and allows me to view their LinkedIn account ahead of time. I wouldn't use it for B2C sales or inexperienced sales support people. One still needs to determine which contacts to download.
    Incentivized
    Read full review
    Pros
    Apollo.io
    • Sequencing automated email campaigns for outbound prospecting (BD Function).
    • Integrating with Sales Navigator to help me find emails/phone #' numbers/"add to sequence" while prospecting. It's easy and seamless to find & then load contacts into Cadences.
    • Integration with Salesforce is a huge plus. Allows me to not worry about logging anything, but the executive team can see my activity & what is going on (emails going out, responses I get, etc.).
    • The analytics on the outreach data is always helpful as well (open rates, click rates, etc.).
    Incentivized
    Read full review
    Lead411
    • Most importantly --- The DATA is accurate and the platform is straight-forward and simple to use. The native connection to our CRM environment "completes the requirement" from our standpoint. A "10 out of 10"...
    • From my experiences and interactions, the culture of the organization is exceptionally focused on customer satisfaction! We've been more than pleased with EVERY SINGLE interaction with Lead411....they go out of their way to be of assistance. A "10 out of 10"...
    Read full review
    Cons
    Apollo.io
    • Some of time it happens that right stakeholders' mobile seems not available in which improvement can help more accurate data.
    • Notifications when someone opens the marketing email and showing the interest.
    • Mobile application that will help us during the travelling. It will get very easy to log calls and find the contacts on the way.
    Incentivized
    Read full review
    Lead411
    • Ability to search contacts and companies by actual street and physical address is not there yet. This is extremely helpful when trying to strategically work a particular neighborhood where you're trying to build up your own individual name and brand recognition. It's also a way of keeping others in the sales force from stepping on the toes or duplicating efforts of another sales rep.
    Read full review
    Likelihood to Renew
    Apollo.io
    Generally quite a reliable tool with decent data quality/availability. Pricing works well for our team and our use case
    Incentivized
    Read full review
    Lead411
    Lead411 is utilized by our team and as they improve their functionality for company look ups in batches, we are interested in testing it
    Read full review
    Usability
    Apollo.io
    Apollo.io has an amazing amount of features. It's great being able to complete so many tasks in one space but it's also overwhelming. It took me a few days to work through all of the options when searching for a company or person. After a few days it started to provide companies for me which was confusing before I understood what was happening. At first, I was also confused about what a "sequence" was so maybe some of the jargon can be confusing. I think with time I will become more comfortable once I understand all of the options offered.
    Incentivized
    Read full review
    Lead411
    I would rate Lead411’s overall usability a 9 out of 10. The platform is intuitive, easy to navigate, and provides quick access to accurate data. Features like advanced search filters and integrations make it seamless for sales teams. Minor improvements could be made in global data coverage, but overall, it’s highly efficient and user-friendly.
    Read full review
    Support Rating
    Apollo.io
    The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.
    Incentivized
    Read full review
    Lead411
    They are very good at responding to my questions.
    Incentivized
    Read full review
    Alternatives Considered
    Apollo.io
    Make.com, Dripify and Hubspot all seem to have similar systems. However, they don't have any of the data. So, you wind up spending more money and time connecting them all to your system. Zoom Info has great data, but they didn't have automation. Apollo.io allows you to combined all of these other ones into on system which is fantastic.
    Incentivized
    Read full review
    Lead411
    ZoomInfo certainly is class when it comes to its capabilities. That said, if you're in a heavy outbound role and you just want to get down to the nitty gritty Lead411 is a cost effective measure to get you the information you need to be as successful as you can possibly be.
    Incentivized
    Read full review
    Return on Investment
    Apollo.io
    • I've only just started using Apollo, but with the 24 emails I've sent out using Apollo, I've already received one response, which is a much better ratio than before.
    • I was also able to add several companies that were not already in my Salesforce account, which appeared in Apollo.io.
    • Apollo.io helped me find genuine companies that we could assist through the prospecting filters, which was very helpful.
    Incentivized
    Read full review
    Lead411
    • I've been able to receive some great contact info that has led to me booking new speakers.
    • I've wasted a lot of time and credits on data that says it was verified and is not correct.
    • It is very labor intensive to keep cost down.
    Incentivized
    Read full review
    ScreenShots

    Apollo.io Screenshots

    Screenshot of Find every prospect. Uncover high-intent contacts in your market.Screenshot of Connect with every contact. Orchestrate multi-step sequences at scale.Screenshot of Optimize your sales strategy. Unlock efficiencies and opportunities across your entire workflow.Screenshot of Apollo B2B Lead Database - Access data on more than 250M people and companies.Screenshot of Apollo Engagement Suite - Automate personalized messages across your entire pipeline.Screenshot of Apollo Intelligence Engine - Improve your revenue strategy across your workflow and boost efficiencies.

    Lead411 Screenshots

    Screenshot of advanced search within the Lead411 platformScreenshot of the AI Dashboard used to find the most relevant and ready-to-purchase prospects quicklyScreenshot of where to contact prospects directly in the platform, create follow-up sequences and flag important prospects all within the platform.Screenshot of Lead411 a pricing options.