Apollo.io vs. InsideSales Playbooks

The automatic email feature is extremely helpful for quickly contacting more potential clients. It is user-friendly and easy to access all buttons, which helps you navigate the task efficiently. It could greatly help to acquire more clients for a project to be successful. I cannot see anything less appropriate for me to achieve the goal I am aiming for.

Incentivized

Playbooks is great for sales organizations that need help with efficiency and cadence. It is well suited for heavy calling and high emails on accounts. Playbooks also does a great job at taking the guesswork out of accounts for my reps. The only time I would think that Playbooks would be less appropriate would be if a company already has a similar system in place.

Incentivized

• Consolidates tool and packs in a lot of functionality
• Keeps up with the industry trends for prospecting and data enrichment
• Offers the basics you need to get going
• Account mapping to Salesforce - reps can prospect in Apollo and can easily toggle on views to only see their own accounts.

Incentivized

• Organization with tasks - Playbooks tells reps what step they are on with each account
• Keeping reps focused & accountable - now, they know exactly what is expected of them for that day
• Time efficiency - realizing what accounts to continue working, and what accounts to stop working

• I thought the AI email-generating function was weak. The email sounded way too robotic.
• I wish there were a split-screen option that allowed me to view my lists and leads simultaneously.
• I wish putting contacts into lists wouldn't cost any credits.

Incentivized

• There does seem to be a lot of steps involved for each play when it would be nice to have fewer steps to send out an invite to an upcoming webinar.
• It would also be great to have more VOD's that we could watch on our own time to learn more about the tool.
• It would also be great to have the ability to see exactly when they open an email and forward it on.

Incentivized

Generally quite a reliable tool with decent data quality/availability. Pricing works well for our team and our use case

Incentivized

Apollo.io has an amazing amount of features. It's great being able to complete so many tasks in one space but it's also overwhelming. It took me a few days to work through all of the options when searching for a company or person. After a few days it started to provide companies for me which was confusing before I understood what was happening. At first, I was also confused about what a "sequence" was so maybe some of the jargon can be confusing. I think with time I will become more comfortable once I understand all of the options offered.

Incentivized

It only took a day to get comfortable with Playbooks. The ease of use and overall usability is fantastic in the sense that it's pretty straightforward once you get enough repetitions in the tool. I also like all of the videos and resources available if support is needed

Incentivized

The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.

Incentivized

Apollo.io has all features of prospecting, outreach automation including email sequences, campaign tracking, lead scoring, and analytics in one interface which enables sales persons to manage their entire sales funnel without having any other extra tool. Another benefit is for pricing related which has been understand from our management team.

Incentivized

You can do so much more with Playbooks. the power dialer that we had previously just allowed us to take a few notes and disposition a call. with Playbooks, you can keep track of accounts. Keep track of conversations, lists of what needs to get done, schedule calls and much much more.

Incentivized

• Increased # of booked meetings from outbound email outreach.
• Our sales team's productivity has improved when prospecting/doing outreach (which has a monetary value, given our salaried status). This makes us more productive, enabling us to accomplish more and reach a greater number of people in a day.
• We've only recently implemented this, so we're still waiting to close, but leads are on their way to doing so.

Incentivized

• 100's of hours back in our week due to Salesforce Integration!
• We have more clients answering the phone due to creative caller ID solutions.
• We can standardize our messaging by partnering with Marketing to help build plays and auto-enroll certain contacts based on messaging.

Incentivized