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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Apollo.io

    Score8.4 out of 10
    N/AApollo is a $1.6B AI-powered sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data. Boasting B2B database of more than 210 million contacts and 35 million companies, Apollo’s end-to-end platform helps businesses of all sizes unlock their full market potential with precision and ease. With users among 500,000+ companies, including Autodesk, Cyera, and DocuSign, Apollo offers a go-to-market platform to…

    $59

    per month per user

    InsideSales Playbooks

    Score6.7 out of 10
    N/AInsideSales Playbooks (formerly XANT Playbooks) aims to help SDRs and AEs quickly build closeable pipeline, by helping salespeople get a hold of more of the right people. InsideSales.com uses their A.I.-platform called Neuralytics to target likely buyers combined with their cadence engine to help sales reps consistently engage all of their prospects in a personalized way. Just like Waze from Google helps drivers get to their destination quickly based on the data from other drivers,…N/A
    Pricing
    Apollo.ioInsideSales Playbooks
    Editions & Modules
    Basic
    $59
    per month per user
    Professional
    $99
    per month per user
    Organization
    $1,188
    per year per user
    No answers on this topic
    Offerings
    Pricing Offerings
    Apollo.ioInsideSales Playbooks
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalRequired
    Additional Details20% discount for annual billing on the Basic and Professional plans.—
    More Pricing Information
    Features
    Apollo.ioInsideSales Playbooks
    Prospecting
    Comparison of Prospecting features of Apollo.io and InsideSales Playbooks
    Feature
    Apollo.io
    7.9
    17 Ratings
    2% above category average
    InsideSales Playbooks
    -
    Ratings
    Advanced search7.517 Ratings00 Ratings
    Identification of new leads7.817 Ratings00 Ratings
    List quality7.717 Ratings00 Ratings
    List upload/download8.316 Ratings00 Ratings
    Ideal customer targeting7.817 Ratings00 Ratings
    Load time/data access8.317 Ratings00 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Apollo.io and InsideSales Playbooks
    Feature
    Apollo.io
    7.8
    17 Ratings
    0% above category average
    InsideSales Playbooks
    -
    Ratings
    Contact information7.817 Ratings00 Ratings
    Company information8.217 Ratings00 Ratings
    Industry information7.516 Ratings00 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Apollo.io and InsideSales Playbooks
    Feature
    Apollo.io
    7.7
    17 Ratings
    4% above category average
    InsideSales Playbooks
    -
    Ratings
    Lead qualification process7.814 Ratings00 Ratings
    Smart lists and recommendations7.614 Ratings00 Ratings
    Salesforce integration8.38 Ratings00 Ratings
    Company/business profiles7.716 Ratings00 Ratings
    Alerts and reminders7.014 Ratings00 Ratings
    Data hygiene7.215 Ratings00 Ratings
    Automatic data refresh7.315 Ratings00 Ratings
    Tags7.710 Ratings00 Ratings
    Filters and segmentation8.516 Ratings00 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Apollo.io and InsideSales Playbooks
    Feature
    Apollo.io
    6.9
    12 Ratings
    8% below category average
    InsideSales Playbooks
    -
    Ratings
    Sales email templates6.812 Ratings00 Ratings
    Append emails to records7.011 Ratings00 Ratings
    Best Alternatives
    Apollo.ioInsideSales Playbooks
    Small Businesses
    Owler
    Score9.7 out of 10
    HubSpot Sales Hub
    Score8.5 out of 10
    Medium-sized Companies
    UpLead
    Score9.7 out of 10
    Mixmax
    Score8.8 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail
    Score8.9 out of 10
    Groove, a Clari company
    Score6.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Apollo.ioInsideSales Playbooks
    Likelihood to Recommend
    8.8
    (36 ratings)
    1.3
    (127 ratings)
    Likelihood to Renew
    9.0
    (1 ratings)
    -
    (0 ratings)
    Usability
    8.7
    (6 ratings)
    3.2
    (101 ratings)
    Support Rating
    9.0
    (5 ratings)
    -
    (0 ratings)
    User Testimonials
    Apollo.ioInsideSales Playbooks
    Likelihood to Recommend
    Apollo.io
    The automatic email feature is extremely helpful for quickly contacting more potential clients. It is user-friendly and easy to access all buttons, which helps you navigate the task efficiently. It could greatly help to acquire more clients for a project to be successful. I cannot see anything less appropriate for me to achieve the goal I am aiming for.
    Incentivized
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    Aurea
    It is well suited for any sales department, to try to get ahold of the person you are trying to get ahold of. Playbooks has increased the number of decision makers that I can get ahold of on a day to day basis. This tool would probably be less suited for people that do not have calls to make outside of the company.
    Incentivized
    Read full review
    Pros
    Apollo.io
    • Sequencing automated email campaigns for outbound prospecting (BD Function).
    • Integrating with Sales Navigator to help me find emails/phone #' numbers/"add to sequence" while prospecting. It's easy and seamless to find & then load contacts into Cadences.
    • Integration with Salesforce is a huge plus. Allows me to not worry about logging anything, but the executive team can see my activity & what is going on (emails going out, responses I get, etc.).
    • The analytics on the outreach data is always helpful as well (open rates, click rates, etc.).
    Incentivized
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    Aurea
    • Playbooks does a great job of letting reps know when phone numbers are not a working number.
    • Playbooks does a great job being able to be tailored to your specific organization or business.
    • Playbooks does a great job of having a very friendly user experience.
    Incentivized
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    Cons
    Apollo.io
    • Some of time it happens that right stakeholders' mobile seems not available in which improvement can help more accurate data.
    • Notifications when someone opens the marketing email and showing the interest.
    • Mobile application that will help us during the travelling. It will get very easy to log calls and find the contacts on the way.
    Incentivized
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    Aurea
    • The ability to filter specific plays or pieces of information so that it's more user-friendly for the overall organization. Essentially, more room to customize the organization of accounts and how you're working them.
    • The initial onboarding process of accounts results in high levels of tasks - the ability to break these down in an easier way to help with time management would be helpful.
    Read full review
    Likelihood to Renew
    Apollo.io
    Generally quite a reliable tool with decent data quality/availability. Pricing works well for our team and our use case
    Incentivized
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    Aurea
    No answers on this topic
    Usability
    Apollo.io
    Apollo.io has an amazing amount of features. It's great being able to complete so many tasks in one space but it's also overwhelming. It took me a few days to work through all of the options when searching for a company or person. After a few days it started to provide companies for me which was confusing before I understood what was happening. At first, I was also confused about what a "sequence" was so maybe some of the jargon can be confusing. I think with time I will become more comfortable once I understand all of the options offered.
    Incentivized
    Read full review
    Aurea
    It only took a day to get comfortable with Playbooks. The ease of use and overall usability is fantastic in the sense that it's pretty straightforward once you get enough repetitions in the tool. I also like all of the videos and resources available if support is needed
    Incentivized
    Read full review
    Support Rating
    Apollo.io
    The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.
    Incentivized
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    Aurea
    No answers on this topic
    Alternatives Considered
    Apollo.io
    Make.com, Dripify and Hubspot all seem to have similar systems. However, they don't have any of the data. So, you wind up spending more money and time connecting them all to your system. Zoom Info has great data, but they didn't have automation. Apollo.io allows you to combined all of these other ones into on system which is fantastic.
    Incentivized
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    Aurea
    The Insidesales Playbooks is by far more intuitive and organized than other programs I have used in the past. Unfortunately I have not had experience with other products that are available out there. I would hope we will see more improvements from the ISDC tool as we all use it more and provide feedback
    Incentivized
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    Return on Investment
    Apollo.io
    • I've only just started using Apollo, but with the 24 emails I've sent out using Apollo, I've already received one response, which is a much better ratio than before.
    • I was also able to add several companies that were not already in my Salesforce account, which appeared in Apollo.io.
    • Apollo.io helped me find genuine companies that we could assist through the prospecting filters, which was very helpful.
    Incentivized
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    Aurea
    • 100's of hours back in our week due to Salesforce Integration!
    • We have more clients answering the phone due to creative caller ID solutions.
    • We can standardize our messaging by partnering with Marketing to help build plays and auto-enroll certain contacts based on messaging.
    Incentivized
    Read full review
    ScreenShots

    Apollo.io Screenshots

    Screenshot of Find every prospect. Uncover high-intent contacts in your market.Screenshot of Connect with every contact. Orchestrate multi-step sequences at scale.Screenshot of Optimize your sales strategy. Unlock efficiencies and opportunities across your entire workflow.Screenshot of Apollo B2B Lead Database - Access data on more than 250M people and companies.Screenshot of Apollo Engagement Suite - Automate personalized messages across your entire pipeline.Screenshot of Apollo Intelligence Engine - Improve your revenue strategy across your workflow and boost efficiencies.

    InsideSales Playbooks Screenshots

    Screenshot of Playbooks DashboardScreenshot of Editing a RecordScreenshot of Creating an EmailScreenshot of Adding NotesScreenshot of Scheduling a CallScreenshot of Viewing Task List