Apollo.io vs. Heyflow

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Apollo.io
Score 8.4 out of 10
N/A
Apollo is a $1.6B AI-powered sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data. Boasting B2B database of more than 210 million contacts and 35 million companies, Apollo’s end-to-end platform helps businesses of all sizes unlock their full market potential with precision and ease. With users among 500,000+ companies, including Autodesk, Cyera, and DocuSign, Apollo offers a go-to-market platform to…
$59
per month per user
Heyflow
Score 8.3 out of 10
N/A
Heyflow is a no-code platform to build, design and integrate clickflows, headquartered in Hamburg. They state their belief that user interaction is the most important activity on the web. And they believe that clickflows are the best way to achieve great interactions. They aim to empower businesses to convert more traffic with clickflows.
$72
per month
Pricing
Apollo.ioHeyflow
Editions & Modules
Basic
$59
per month per user
Professional
$99
per month per user
Organization
$1,188
per year per user
Basic
$72
per month
Pro
$144
per month
Business
$459
per month
Business
$459
per month
Enterprise
Contact Sales
Offerings
Pricing Offerings
Apollo.ioHeyflow
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details20% discount for annual billing on the Basic and Professional plans.Discount available for annual subscription as well as for start ups.
More Pricing Information
Community Pulse
Apollo.ioHeyflow
Features
Apollo.ioHeyflow
Prospecting
Comparison of Prospecting features of Product A and Product B
Apollo.io
7.9
Ratings
2% above category average
Heyflow
-
Ratings
Advanced search7.50 Ratings00 Ratings
Identification of new leads7.80 Ratings00 Ratings
List quality7.70 Ratings00 Ratings
List upload/download8.30 Ratings00 Ratings
Ideal customer targeting7.80 Ratings00 Ratings
Load time/data access8.30 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Apollo.io
7.8
Ratings
1% above category average
Heyflow
-
Ratings
Contact information7.80 Ratings00 Ratings
Company information8.10 Ratings00 Ratings
Industry information7.50 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Apollo.io
7.7
Ratings
4% above category average
Heyflow
-
Ratings
Lead qualification process7.80 Ratings00 Ratings
Smart lists and recommendations7.60 Ratings00 Ratings
Salesforce integration8.30 Ratings00 Ratings
Company/business profiles7.70 Ratings00 Ratings
Alerts and reminders7.00 Ratings00 Ratings
Data hygiene7.20 Ratings00 Ratings
Automatic data refresh7.30 Ratings00 Ratings
Tags7.60 Ratings00 Ratings
Filters and segmentation8.50 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Apollo.io
6.9
Ratings
8% below category average
Heyflow
-
Ratings
Sales email templates6.80 Ratings00 Ratings
Append emails to records7.00 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Apollo.io
-
Ratings
Heyflow
7.1
Ratings
9% below category average
Automated sales alerts and tasks00 Ratings7.10 Ratings
Automated follow-ups00 Ratings7.10 Ratings
Lead Management Integrations
Comparison of Lead Management Integrations features of Product A and Product B
Apollo.io
-
Ratings
Heyflow
8.7
Ratings
23% above category average
Integrations with advertising platforms00 Ratings9.80 Ratings
Integrations with CRMs00 Ratings7.90 Ratings
Integrations with data storage tools00 Ratings8.30 Ratings
Integrations with lead automation tools00 Ratings8.90 Ratings
Conversion Rate Optimization
Comparison of Conversion Rate Optimization features of Product A and Product B
Apollo.io
-
Ratings
Heyflow
7.6
Ratings
1% below category average
KPI analytics00 Ratings7.30 Ratings
Drop-off analytics00 Ratings7.50 Ratings
A/B tests00 Ratings8.10 Ratings
Form Building
Comparison of Form Building features of Product A and Product B
Apollo.io
-
Ratings
Heyflow
8.0
Ratings
9% above category average
Drag & Drop editing00 Ratings8.30 Ratings
Branding customization00 Ratings9.20 Ratings
Different question types00 Ratings7.30 Ratings
Conditional logic paths00 Ratings6.30 Ratings
Embedded calculations00 Ratings6.20 Ratings
Form templates00 Ratings6.60 Ratings
Custom code00 Ratings8.60 Ratings
Web embedding00 Ratings9.40 Ratings
Mobile responsiveness00 Ratings9.40 Ratings
Date picker00 Ratings7.20 Ratings
File upload00 Ratings9.10 Ratings
Dynamic content00 Ratings8.10 Ratings
Best Alternatives
Apollo.ioHeyflow
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Score 9.1 out of 10
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Score 9.4 out of 10
Medium-sized Companies
TechTarget Priority Engine
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Score 9.8 out of 10
Lead Forensics
Lead Forensics
Score 9.4 out of 10
Enterprises
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TechTarget Priority Engine
Score 9.8 out of 10
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Score 6.0 out of 10
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User Ratings
Apollo.ioHeyflow
Likelihood to Recommend
8.8
(0 ratings)
8.3
(0 ratings)
Likelihood to Renew
9.0
(0 ratings)
-
(0 ratings)
Usability
8.7
(0 ratings)
8.2
(0 ratings)
Support Rating
9.0
(0 ratings)
-
(0 ratings)
User Testimonials
Apollo.ioHeyflow
Likelihood to Recommend
The automatic email feature is extremely helpful for quickly contacting more potential clients. It is user-friendly and easy to access all buttons, which helps you navigate the task efficiently. It could greatly help to acquire more clients for a project to be successful. I cannot see anything less appropriate for me to achieve the goal I am aiming for.
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Its well suited for us when we start a new campaign independent from Unbounce, and for making more creative and fluid user flows. Its worked well for us on our lower volume lead campaigns, we havent yet used it for anything high volume. We love the drop off analysis, where it gives you an exit rate each step of the journey, but feel the a/b testing side could be improved, in Unbounce we can test 20 variants at once (due to the amount of traffic), doesnt seem as easy on Heyflow. Also I've hit a max number of flows quite quickly so probably due to upgrade account, however with Unbounce we could have 100s of flows
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Pros
  • Consolidates tool and packs in a lot of functionality
  • Keeps up with the industry trends for prospecting and data enrichment
  • Offers the basics you need to get going
  • Account mapping to Salesforce - reps can prospect in Apollo and can easily toggle on views to only see their own accounts.
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  • anyone can do it, reduces cost/need for engineering team help
  • fast to get started, there isn't a lot to implement
  • designing and setting up the flow is easy
  • allows both out of the box or fully custom options, which makes it compatible with any project
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Cons
  • I thought the AI email-generating function was weak. The email sounded way too robotic.
  • I wish there were a split-screen option that allowed me to view my lists and leads simultaneously.
  • I wish putting contacts into lists wouldn't cost any credits.
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  • Restricted webhook functionality, wed like to be able to map fields without having to post the full request and change the receiving webhook our end to cater to Heyflow
  • a/b testing, not being able to 'keep' older variants which we may want to retest later
  • little things like we only do uk market so all phone numbers start with 01 or 07 so we want to have a placeholder example thats familiar to the user eg 07766554433 but the system is restricted to +447766554433 which is a conversion factor for us
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Likelihood to Renew
Generally quite a reliable tool with decent data quality/availability. Pricing works well for our team and our use case
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Heyflow hat mich von Anfang an begeistert – und das nicht nur wegen der intuitiven Benutzeroberfläche. Die Plattform schafft es, komplexe Prozesse wie Leadgenerierung, Qualifizierung oder Terminvereinbarungen in einfache, interaktive und visuelle Erlebnisse zu verwandeln.







In wenigen Minuten lassen sich Flows erstellen, anpassen und live schalten – ohne auf Entwickler warten zu müssen.







Mit Features wie progressiver Datenerfassung, A/B-Testing, personalisierter Ansprache und reibungsloser UX steigern wir messbar die Conversion Rates. Ich kann CI-konforme, moderne und mobiloptimierte Flows gestalten, die genau zu der Zielgruppe passen. Für mich ist Heyflow nicht nur ein Tool, sondern ein echter Gamechanger im digitalen Marketing. Es verbindet Effizienz mit Kreativität – und das mit einem Wow-Effekt für Nutzer und Kund:innen















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Usability
Apollo.io has an amazing amount of features. It's great being able to complete so many tasks in one space but it's also overwhelming. It took me a few days to work through all of the options when searching for a company or person. After a few days it started to provide companies for me which was confusing before I understood what was happening. At first, I was also confused about what a "sequence" was so maybe some of the jargon can be confusing. I think with time I will become more comfortable once I understand all of the options offered.
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Intuitive interface: The platform should have a user-friendly interface that guides users through the design process seamlessly. Ease of customization: Users should be able to easily customize their forms, flows, and landing pages to match their branding and requirements. Accessibility: The platform should be accessible to users of all skill levels, from beginners to experienced designers. Speed and efficiency: Users should be able to quickly create and deploy their content without encountering unnecessary delays or complications. Helpful support and resources: Heyflow should provide adequate support and resources, such as tutorials, documentation, and customer service, to assist users in navigating the platform effectively.
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Support Rating
The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.
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No answers on this topic
Alternatives Considered
Apollo.io has all features of prospecting, outreach automation including email sequences, campaign tracking, lead scoring, and analytics in one interface which enables sales persons to manage their entire sales funnel without having any other extra tool. Another benefit is for pricing related which has been understand from our management team.
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Before I switched to Heyflow, I used Go High Level. The difference is night and day. Though Go High Level has some basic survey and quiz features, it's way harder to make it look professional and actually work like you want it to. First, I tried switching to ScoreApp, but I found the quiz design options lacking and found the way it was set up a bit confusing.
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Return on Investment
  • Increased # of booked meetings from outbound email outreach.
  • Our sales team's productivity has improved when prospecting/doing outreach (which has a monetary value, given our salaried status). This makes us more productive, enabling us to accomplish more and reach a greater number of people in a day.
  • We've only recently implemented this, so we're still waiting to close, but leads are on their way to doing so.
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  • Improved lead quality, since we can filter and guide users based on their answers before sending them to sales.
  • Faster time-to-market for launching new funnels, reducing development costs.
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ScreenShots

Apollo.io Screenshots

Screenshot of Find every prospect. Uncover high-intent contacts in your market.Screenshot of Connect with every contact. Orchestrate multi-step sequences at scale.Screenshot of Optimize your sales strategy. Unlock efficiencies and opportunities across your entire workflow.Screenshot of Apollo B2B Lead Database - Access data on more than 250M people and companies.Screenshot of Apollo Engagement Suite - Automate personalized messages across your entire pipeline.Screenshot of Apollo Intelligence Engine - Improve your revenue strategy across your workflow and boost efficiencies.

Heyflow Screenshots

Screenshot of Heyflow's drag and drop builder.Screenshot of the built-in analytics tab, that includes data needed to optimize heyflows.Screenshot of Heyflow customizations, enabling users to choose between Simple and Expert Design Modes, and set up either a small, or an extended library of fonts, colors and styles to match a brand's design on any flow.Screenshot of Heyflow's connections, with tools like Google Analytics, Google Tag Manager or Meta Conversions API to track the success of campaigns.Screenshot of where responses of the heyflow can be sent to an e-mail inbox, into a spreadsheet or directly into a CRM through native integrations with popular tools like HubSpot, Sheets and Slack.