Apollo.io vs. Close CRM

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Apollo.io
Score 8.4 out of 10
N/A
Apollo is a $1.6B AI-powered sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data. Boasting B2B database of more than 210 million contacts and 35 million companies, Apollo’s end-to-end platform helps businesses of all sizes unlock their full market potential with precision and ease. With users among 500,000+ companies, including Autodesk, Cyera, and DocuSign, Apollo offers a go-to-market platform to…
$59
per month per user
Close CRM
Score 9.9 out of 10
N/A
Close.io is a customer relationship management (CRM) software with call management and sales workflow automation capabilities.
$9
per month (paid annually) per user
Pricing
Apollo.ioClose CRM
Editions & Modules
Basic
$59
per month per user
Professional
$99
per month per user
Organization
$1,188
per year per user
Solo
$9
per month (paid annually) per user
Essentials
$35
per month (paid annually) per user
Growth
$99
per month (paid annually) per user
Scale
$139
per month (paid annually) per user
Offerings
Pricing Offerings
Apollo.ioClose CRM
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalOptional
Additional Details20% discount for annual billing on the Basic and Professional plans.The pricing listed here reflects up to a 35% discount for paying annually. Monthly billing is available at of $19 per user for the Solo plan (only 1 user allowed), $49 per user for the Essentials plan, $109 per user for the Growth plan, and $149 per user for the Scale plan.
More Pricing Information
Community Pulse
Apollo.ioClose CRM
Features
Apollo.ioClose CRM
Prospecting
Comparison of Prospecting features of Product A and Product B
Apollo.io
7.9
Ratings
2% above category average
Close CRM
-
Ratings
Advanced search7.50 Ratings00 Ratings
Identification of new leads7.80 Ratings00 Ratings
List quality7.70 Ratings00 Ratings
List upload/download8.30 Ratings00 Ratings
Ideal customer targeting7.80 Ratings00 Ratings
Load time/data access8.30 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Apollo.io
7.8
Ratings
1% above category average
Close CRM
-
Ratings
Contact information7.80 Ratings00 Ratings
Company information8.10 Ratings00 Ratings
Industry information7.50 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Apollo.io
7.7
Ratings
4% above category average
Close CRM
-
Ratings
Lead qualification process7.80 Ratings00 Ratings
Smart lists and recommendations7.60 Ratings00 Ratings
Salesforce integration8.30 Ratings00 Ratings
Company/business profiles7.70 Ratings00 Ratings
Alerts and reminders7.00 Ratings00 Ratings
Data hygiene7.20 Ratings00 Ratings
Automatic data refresh7.30 Ratings00 Ratings
Tags7.60 Ratings00 Ratings
Filters and segmentation8.50 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Apollo.io
6.9
Ratings
8% below category average
Close CRM
-
Ratings
Sales email templates6.80 Ratings00 Ratings
Append emails to records7.00 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Apollo.io
-
Ratings
Close CRM
8.9
Ratings
14% above category average
Customer data management / contact management00 Ratings8.00 Ratings
Workflow management00 Ratings7.70 Ratings
Territory management00 Ratings8.00 Ratings
Opportunity management00 Ratings10.00 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings9.30 Ratings
Contract management00 Ratings10.00 Ratings
Interaction tracking00 Ratings8.30 Ratings
Channel / partner relationship management00 Ratings9.70 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Apollo.io
-
Ratings
Close CRM
8.5
Ratings
12% above category average
Case management00 Ratings8.00 Ratings
Call center management00 Ratings7.40 Ratings
Help desk management00 Ratings10.00 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Apollo.io
-
Ratings
Close CRM
9.0
Ratings
17% above category average
Lead management00 Ratings8.70 Ratings
Email marketing00 Ratings9.30 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Apollo.io
-
Ratings
Close CRM
7.9
Ratings
4% above category average
Task management00 Ratings8.30 Ratings
Billing and invoicing management00 Ratings10.00 Ratings
Reporting00 Ratings5.40 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Apollo.io
-
Ratings
Close CRM
7.5
Ratings
1% below category average
Forecasting00 Ratings10.00 Ratings
Pipeline visualization00 Ratings8.00 Ratings
Customizable reports00 Ratings4.40 Ratings
Customization
Comparison of Customization features of Product A and Product B
Apollo.io
-
Ratings
Close CRM
8.6
Ratings
14% above category average
Custom fields00 Ratings10.00 Ratings
Custom objects00 Ratings10.00 Ratings
Scripting environment00 Ratings8.00 Ratings
API for custom integration00 Ratings6.40 Ratings
Security
Comparison of Security features of Product A and Product B
Apollo.io
-
Ratings
Close CRM
8.0
Ratings
4% below category average
Single sign-on capability00 Ratings8.00 Ratings
Role-based user permissions00 Ratings8.00 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Apollo.io
-
Ratings
Close CRM
10.0
Ratings
31% above category average
Social data00 Ratings10.00 Ratings
Social engagement00 Ratings10.00 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Apollo.io
-
Ratings
Close CRM
6.4
Ratings
14% below category average
Marketing automation00 Ratings6.40 Ratings
Platform
Comparison of Platform features of Product A and Product B
Apollo.io
-
Ratings
Close CRM
10.0
Ratings
31% above category average
Mobile access00 Ratings10.00 Ratings
Best Alternatives
Apollo.ioClose CRM
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.8 out of 10
Creatio
Creatio
Score 9.7 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.8 out of 10
Creatio
Creatio
Score 9.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Apollo.ioClose CRM
Likelihood to Recommend
8.8
(0 ratings)
9.3
(0 ratings)
Likelihood to Renew
9.0
(0 ratings)
-
(0 ratings)
Usability
8.7
(0 ratings)
8.7
(0 ratings)
Support Rating
9.0
(0 ratings)
9.3
(0 ratings)
User Testimonials
Apollo.ioClose CRM
Likelihood to Recommend
The automatic email feature is extremely helpful for quickly contacting more potential clients. It is user-friendly and easy to access all buttons, which helps you navigate the task efficiently. It could greatly help to acquire more clients for a project to be successful. I cannot see anything less appropriate for me to achieve the goal I am aiming for.
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Close is my #1 choice for sales teams, both inbound and outbound. The telephony features in Close are exceptional and they lead the Industry in features and innovation. The power dialer increases productivity by cutting down the manual time of physically dialing calls. All calls and interactions including SMS messages are automatically logged to the client's account within the CRM.
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Pros
  • Consolidates tool and packs in a lot of functionality
  • Keeps up with the industry trends for prospecting and data enrichment
  • Offers the basics you need to get going
  • Account mapping to Salesforce - reps can prospect in Apollo and can easily toggle on views to only see their own accounts.
Read full review
  • You can search for prospects by your activity & notes.
  • It helps automate the follow up process.
  • It ties cold emailing into a powerful CRM all in one portal.
Read full review
Cons
  • I thought the AI email-generating function was weak. The email sounded way too robotic.
  • I wish there were a split-screen option that allowed me to view my lists and leads simultaneously.
  • I wish putting contacts into lists wouldn't cost any credits.
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  • Minor bugs? - Sometime when I'm replying to an account it attempts to send the email as a different user. Thankfully I've only missed it when sending internal emails!
Read full review
Likelihood to Renew
Generally quite a reliable tool with decent data quality/availability. Pricing works well for our team and our use case
Read full review
No answers on this topic
Usability
Apollo.io has an amazing amount of features. It's great being able to complete so many tasks in one space but it's also overwhelming. It took me a few days to work through all of the options when searching for a company or person. After a few days it started to provide companies for me which was confusing before I understood what was happening. At first, I was also confused about what a "sequence" was so maybe some of the jargon can be confusing. I think with time I will become more comfortable once I understand all of the options offered.
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Close is a simpler platform to use when it comes to initiating email campaigns and managing leads. It has great visibility on opportunities and can be shared with specified users or can also be kept confidential. Close is not for someone who is very new to tools of its kind.
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Support Rating
The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.
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Close's support team offers a really good service, they are always willing to help with whatever is needed or arises, they investigate everything they need to find a solution and give an answer as quickly as possible, their attitude is better and their optimism really helps in times of stress, they do a great job in record time.
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Alternatives Considered
Apollo.io has all features of prospecting, outreach automation including email sequences, campaign tracking, lead scoring, and analytics in one interface which enables sales persons to manage their entire sales funnel without having any other extra tool. Another benefit is for pricing related which has been understand from our management team.
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For a specific sales team, Close performs better sales tracking and email and SMS management, with a fresh and modern interface, making the team's work more comfortable, with a holistic (but not complete) tracking and reporting of the data. Helping to improve the performance of each agent and obtain better results. For all other campaigns we use the predictive dialers mentioned above, Close is better for tracking current customers and for warm leads.
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Return on Investment
  • Increased # of booked meetings from outbound email outreach.
  • Our sales team's productivity has improved when prospecting/doing outreach (which has a monetary value, given our salaried status). This makes us more productive, enabling us to accomplish more and reach a greater number of people in a day.
  • We've only recently implemented this, so we're still waiting to close, but leads are on their way to doing so.
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  • Has allowed us to have full visibility into our pipeline
  • Has allowed us to automate lead entry and follow up, saving us tons of time and helping us to make sure we're not letting people slip through the cracks. This is done through the Zapier integration and new email sequences feature
Read full review
ScreenShots

Apollo.io Screenshots

Screenshot of Find every prospect. Uncover high-intent contacts in your market.Screenshot of Connect with every contact. Orchestrate multi-step sequences at scale.Screenshot of Optimize your sales strategy. Unlock efficiencies and opportunities across your entire workflow.Screenshot of Apollo B2B Lead Database - Access data on more than 250M people and companies.Screenshot of Apollo Engagement Suite - Automate personalized messages across your entire pipeline.Screenshot of Apollo Intelligence Engine - Improve your revenue strategy across your workflow and boost efficiencies.

Close CRM Screenshots

Screenshot of the Close inboxScreenshot of a Sales Funnel Report in CloseScreenshot of the Call Assistant automatic transcription and summaryScreenshot of built-in calling in Close