Show by Animaker vs. Iterable

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Show by Animaker
Score 10.0 out of 10
N/A
Show, by Animaker headquartered in Palo Alto, helps companies across channels, cross-functional (Sales, marking, and communication) to engage with their respective audience using all forms of Video-based communication with the goal of increasing funnel conversions, revenue, and customer engagement.
$29
per month
Iterable
Score 8.7 out of 10
N/A
Iterable is an AI-powered customer communication platform that activates customers across channels in real-time. With intelligent personalization, dynamic content, and a cross-channel suite, Iterable helps brands create seamless, data-driven experiences across email, SMS, push, and in-app notifications.N/A
Pricing
Show by AnimakerIterable
Editions & Modules
Starter
$29
per month
Pro
$99
per month
Enterprise
Custom Pricing
No answers on this topic
Offerings
Pricing Offerings
Show by AnimakerIterable
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeRequiredOptional
Additional DetailsUp to 50% discount available for annual subscription.
More Pricing Information
Community Pulse
Show by AnimakerIterable
Features
Show by AnimakerIterable
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Show by Animaker
9.6
Ratings
19% above category average
Iterable
7.1
Ratings
7% below category average
WYSIWYG email editor10.00 Ratings8.10 Ratings
Dynamic content10.00 Ratings7.70 Ratings
Ability to test dynamic content9.00 Ratings7.40 Ratings
Landing pages9.00 Ratings00 Ratings
A/B testing10.00 Ratings7.40 Ratings
Mobile optimization10.00 Ratings7.10 Ratings
Email deliverability reporting10.00 Ratings5.10 Ratings
List management8.00 Ratings7.10 Ratings
Triggered drip sequences10.00 Ratings7.00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Show by Animaker
8.7
Ratings
13% above category average
Iterable
6.2
Ratings
16% below category average
Dashboards10.00 Ratings6.60 Ratings
Standard reports10.00 Ratings6.20 Ratings
Custom reports6.00 Ratings5.80 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Show by Animaker
9.8
Ratings
20% above category average
Iterable
-
Ratings
Link Tracking9.00 Ratings00 Ratings
Email Accessibility Tools10.00 Ratings00 Ratings
Spelling and Grammar Check10.00 Ratings00 Ratings
Email Previews10.00 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Show by Animaker
-
Ratings
Iterable
8.2
Ratings
9% above category average
API00 Ratings7.90 Ratings
Role-based workflow & approvals00 Ratings8.60 Ratings
Customizability00 Ratings8.10 Ratings
Best Alternatives
Show by AnimakerIterable
Small Businesses
VerticalResponse
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Score 10.0 out of 10
Vbout
Vbout
Score 9.9 out of 10
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VerticalResponse
VerticalResponse
Score 10.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 9.4 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Show by AnimakerIterable
Likelihood to Recommend
10.0
(0 ratings)
8.6
(0 ratings)
Likelihood to Renew
-
(0 ratings)
9.1
(0 ratings)
Usability
-
(0 ratings)
9.1
(0 ratings)
Availability
-
(0 ratings)
8.6
(0 ratings)
Performance
-
(0 ratings)
8.5
(0 ratings)
Support Rating
-
(0 ratings)
9.1
(0 ratings)
Online Training
-
(0 ratings)
6.4
(0 ratings)
Product Scalability
-
(0 ratings)
9.1
(0 ratings)
User Testimonials
Show by AnimakerIterable
Likelihood to Recommend
If anyone wants to get leads through email or other marketing instruments by interactive video or presentation, Show is the perfect solution. Show is also a great tool for getting feedback or conducting surveys through video or presentation. Its email credit limit is fantastic. To me, it is great for data-driven marketing and product development
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Iterable is great for any marketing team looking to ramp up the capabilities on lifecycle marketing specifically if you're a company with a lot of data and/or SKU's the product makes handling a lot of complexities much simpler and enables my team to move much faster even as a small team
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Pros
  • Show boosts Lead Generation through Video form.
  • It has a powerful analytics that helps to the future data driven marketing.
  • It has nice templates with all the essential features.
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  • It is easy to onboard new users with building communications. The drag and drop editor is very intuitive to use.
  • Allows for complex data structures on user profiles and in events. This is a key reason we onboarded to Iterable and have stayed with it.
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Cons
  • It should have more email integration feature.
  • Show should add Tiktok too as social media.
  • There should have webhooks.
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  • Locale management: being able to copy and past a template section/row/content from a locale to another. Also, be able to duplicate any locale to any locale. So far we can just duplicate the default locale into the rest of the locales
  • Outages - I feel in the last 1 and half, more outages are happening, impacting their clients
  • Image library
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Likelihood to Renew
No answers on this topic
Extremely easy to use, deeply integrated into our infrastructure
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Usability
No answers on this topic
Iterable is super easy to use. I have experience with competing platforms, but Iterable is by far the most intuitive platform to use. I also really appreciate the way the product team is willing to accept product requests
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Reliability and Availability
No answers on this topic
Iterable is there like 99.9% of the time. However, when it goes down, it grinds us to a halt. Most of the time, outages are an hour or less, but if that's at a peak time, it can be a nightmare. That said, when the worst does happen, there are frequent updates and an easy situation tracker that give you an estimate of how much longer you'll have to wait for the issue to be resolved.
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Performance
No answers on this topic
The API is super quick. The UI can be a little sluggish depending on what you're loading, but overall Iterable performs great. Iterable appears to do a good job of making processes async so that one action isn't blocking another.
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Support Rating
No answers on this topic
I've never experienced any issues with Iterable. As I and my colleagues have learnt the system and it's features, response to questions and advice from our account manager is always quick. Kevin knows the product well, and with the few tricky questions has hasn't been able to answer he's been quick to get back to us.
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Alternatives Considered
Show by Animaker is more versatile than other tools same as Show. It is more interactive and dynamic in the context of features and options. Show has all the necessary features like video forms, CTA, real-time reaction, and email integration. Its HTML mode is also fantastic. Analytics is very powerful and helpful for the marketing guys to make marketing decisions
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As mentioned previously, I was hired to do a migration from ActiveCampaign, and I stayed for 2 years as a power user of Itearble. Since leaving OneVision Resources, I have continued to volunteer my time in a regional user group, which I would not do if the platform, product, and company were not so strong and so marketer-forward.
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Scalability
No answers on this topic
We've definitely tested scalability, and it's no line - it works. The process is pretty easy. Most of the times it goes off without a hitch. Any time we do encounter issues, our support team is quick to get on the job and very communicative as they work us through a successful launch.
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Return on Investment
  • It helps to get feedback from the clients and prospects.
  • It helps me to get the real time engagement of the audience .
  • It helps me to get new clients.
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  • I do not have hard numbers, as I am not in the department that deals with those kinds of quantifications of impact. However, I do believe the use of Iterable has been a positive thing for us in providing more comprehensive data that is useful when dealing with customer tickets.
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ScreenShots

Show by Animaker Screenshots

Screenshot of Show AIScreenshot of Show AIScreenshot of CRM

Iterable Screenshots

Screenshot of how Iterable unifies customer, product, business, and martech ecosystem data to create integrated marketing.Screenshot of Iterable’s AI Suite, that helps to build personalized campaigns quickly, predicts what customers need next, and fine-tunes every message for maximum impact.Screenshot of some of the tools and support available through Iterable that support scale and tomorrow’s growth.Screenshot of how Iterable unifies all engagement channels into one platform for consistent, personalized communication, connecting with customers wherever they are: SMS, email, in-app, push, embedded messaging, and beyond.Screenshot of how to create highly-personalized communications that listen to, react to, and anticipate customer needs.Screenshot of an example of how AI can be used to influence the most important metrics and achieve key business goals.