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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Show by Animaker

    Score10 out of 10
    N/AShow, by Animaker headquartered in Palo Alto, helps companies across channels, cross-functional (Sales, marking, and communication) to engage with their respective audience using all forms of Video-based communication with the goal of increasing funnel conversions, revenue, and customer engagement.

    $29

    per month

    Iterable

    Score8.7 out of 10
    N/AIterable is an AI-powered customer communication platform that activates customers across channels in real-time. With intelligent personalization, dynamic content, and a cross-channel suite, Iterable helps brands create seamless, data-driven experiences across email, SMS, push, and in-app notifications.N/A
    Pricing
    Show by AnimakerIterable
    Editions & Modules
    Starter
    $29
    per month
    Pro
    $99
    per month
    Enterprise
    Custom Pricing
    No answers on this topic
    Offerings
    Pricing Offerings
    Show by AnimakerIterable
    Free Trial
    YesYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeRequiredOptional
    Additional DetailsUp to 50% discount available for annual subscription.—
    More Pricing Information
    Community Pulse
    Show by AnimakerIterable
    Considered Both Products
    Animaker
    No answer on this topic
    Iterable
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    92%
    Would buy again
    86 Answers
    Delivers good value for the price
    No answers on this topic
    94%
    Delivers good value for the price
    66 Answers
    Happy with the feature set
    No answers on this topic
    91%
    Happy with the feature set
    85 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    89%
    Lived up to sales and marketing promises
    56 Answers
    Implementation went as expected
    No answers on this topic
    83%
    Implementation went as expected
    54 Answers
    Features
    Show by AnimakerIterable
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Show by Animaker and Iterable
    Feature
    Show by Animaker
    9.6
    1 Ratings
    19% above category average
    Iterable
    7.1
    97 Ratings
    7% below category average
    WYSIWYG email editor10.01 Ratings8.285 Ratings
    Dynamic content10.01 Ratings7.792 Ratings
    Ability to test dynamic content9.01 Ratings7.490 Ratings
    Landing pages9.01 Ratings00 Ratings
    A/B testing10.01 Ratings7.493 Ratings
    Mobile optimization10.01 Ratings7.089 Ratings
    Email deliverability reporting10.01 Ratings5.193 Ratings
    List management8.01 Ratings7.193 Ratings
    Triggered drip sequences10.01 Ratings7.084 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Show by Animaker and Iterable
    Feature
    Show by Animaker
    8.7
    1 Ratings
    13% above category average
    Iterable
    6.2
    94 Ratings
    16% below category average
    Dashboards10.01 Ratings6.694 Ratings
    Standard reports10.01 Ratings6.293 Ratings
    Custom reports6.01 Ratings5.884 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of Show by Animaker and Iterable
    Feature
    Show by Animaker
    9.8
    1 Ratings
    20% above category average
    Iterable
    -
    Ratings
    Link Tracking9.01 Ratings00 Ratings
    Email Accessibility Tools10.01 Ratings00 Ratings
    Spelling and Grammar Check10.01 Ratings00 Ratings
    Email Previews10.01 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Show by Animaker and Iterable
    Feature
    Show by Animaker
    -
    Ratings
    Iterable
    8.2
    91 Ratings
    9% above category average
    API00 Ratings8.082 Ratings
    Role-based workflow & approvals00 Ratings8.678 Ratings
    Customizability00 Ratings8.183 Ratings
    Best Alternatives
    Show by AnimakerIterable
    Small Businesses
    Mad Mimi
    Score10 out of 10
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    Everest (Return Path + 250ok)
    Score10 out of 10
    Bloomreach - The Agentic Platform for Personalization
    Score8.4 out of 10
    Enterprises
    Emma by Marigold
    Score9.4 out of 10
    Bloomreach - The Agentic Platform for Personalization
    Score8.4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Show by AnimakerIterable
    Likelihood to Recommend
    10.0
    (1 ratings)
    8.6
    (98 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.1
    (2 ratings)
    Usability
    -
    (0 ratings)
    9.1
    (2 ratings)
    Availability
    -
    (0 ratings)
    8.6
    (3 ratings)
    Performance
    -
    (0 ratings)
    8.5
    (3 ratings)
    Support Rating
    -
    (0 ratings)
    9.1
    (3 ratings)
    Online Training
    -
    (0 ratings)
    6.4
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    9.1
    (3 ratings)
    User Testimonials
    Show by AnimakerIterable
    Likelihood to Recommend
    Animaker
    If anyone wants to get leads through email or other marketing instruments by interactive video or presentation, Show is the perfect solution. Show is also a great tool for getting feedback or conducting surveys through video or presentation. Its email credit limit is fantastic. To me, it is great for data-driven marketing and product development
    Incentivized
    Read full review
    Iterable
    At OneVision, I was brought on to migrate from ActiveCampaign and it was a huge improvement to go to Iterable. Much of the improvement lay in the back end connectivity to databases, which although not directly in my purview, made it easier to work as a team (product & marketing) inside our company.
    Read full review
    Pros
    Animaker
    • Show boosts Lead Generation through Video form.
    • It has a powerful analytics that helps to the future data driven marketing.
    • It has nice templates with all the essential features.
    Incentivized
    Read full review
    Iterable
    • Customer Journey creation - the platform easily creates a visual path for the marketing team to curate messaging based around timing, channel, behavior as well as add split testing logic and exit criteria so we target only the audiences we want.
    • Customer Success - one of the best teams I've ever had the pleasure of working with. I'm able to move so much quicker because they really create a helpful partnership.
    • Audience segmentation, the platform is easy to work with even if you're a first time user, they do a great job of visually showing the logic and the and/or/none type rules.
    Incentivized
    Read full review
    Cons
    Animaker
    • It should have more email integration feature.
    • Show should add Tiktok too as social media.
    • There should have webhooks.
    Incentivized
    Read full review
    Iterable
    • Insights. I think this is the biggest downfall of Iterable, the insights and analytics area is really not good at all. We have almost stopped using it all together in favour of just using Mixpanel (but now we're paying for 2 platforms). Things we can do in Mixpanel that we can't do in Iterable:
    • - custom conversion windows
    • - more scalable reports
    • - comparing multiple events
    • - setting up alerts that trigger to slack
    • Segmentation - building segments and organizing lists that are already built.
    • - relative dates can be confusing but are a critical piece of building lists
    • - unable to compare multiple events
    • - we have a pretty good naming structure for our lists but with so many daily users, no good way to organize them (with labels or folders) and searching for a list requires you to find the exact word we end up re creating dynamic lists each time
    • - static lists don't show you what rules were used to create the list
    • - no way to see changes over time
    • Improved ways of collaborating. There's no way of knowing if other people are editing a list, template, campaign or journey. easy to overwrite each other's work
    • I've been an Iterable user for about 4 years, at 2 different companies. SinceI started using Iterable I think the number of bugs has increased.
    • I wish Iterable did a better job testing releases so we're not the ones discovering issues so frequently.
    • In app message. We've had issues with this tool/channel starting at implementation. It feels like it never made it's way out of beta, despite us paying for it now.
    • The app team offered to do working sessions with us to understand how we use it day to day and never followed up on that. There have been no improvements to the tool and any time we run into another issue with it (although Jena in support is great) it takes forever to diagnose or we are told the issue cannot be replicated. It just feels like we have constant issues with this tool.
    • We've actually onboarded to another tool (not ideal for omni channel) for some in app messages because this one has so many downfalls and is so buggy.
    • Self serve documentation is great when you have an idea of what you're doing but not entirely sure. It is not easy to understand for people who are newer or less well versed in the platform.
    Read full review
    Likelihood to Renew
    Animaker
    No answers on this topic
    Iterable
    Extremely easy to use, deeply integrated into our infrastructure
    Read full review
    Usability
    Animaker
    No answers on this topic
    Iterable
    Iterable very easy to learn and use. It's a great platform for both a new email marketer and a marketer that's been working in email for 20+ years.
    Incentivized
    Read full review
    Reliability and Availability
    Animaker
    No answers on this topic
    Iterable
    Iterable is there like 99.9% of the time. However, when it goes down, it grinds us to a halt. Most of the time, outages are an hour or less, but if that's at a peak time, it can be a nightmare. That said, when the worst does happen, there are frequent updates and an easy situation tracker that give you an estimate of how much longer you'll have to wait for the issue to be resolved.
    Incentivized
    Read full review
    Performance
    Animaker
    No answers on this topic
    Iterable
    The API is super quick. The UI can be a little sluggish depending on what you're loading, but overall Iterable performs great. Iterable appears to do a good job of making processes async so that one action isn't blocking another.
    Incentivized
    Read full review
    Support Rating
    Animaker
    No answers on this topic
    Iterable
    I've never experienced any issues with Iterable. As I and my colleagues have learnt the system and it's features, response to questions and advice from our account manager is always quick. Kevin knows the product well, and with the few tricky questions has hasn't been able to answer he's been quick to get back to us.
    Incentivized
    Read full review
    Alternatives Considered
    Animaker
    Show by Animaker is more versatile than other tools same as Show. It is more interactive and dynamic in the context of features and options. Show has all the necessary features like video forms, CTA, real-time reaction, and email integration. Its HTML mode is also fantastic. Analytics is very powerful and helpful for the marketing guys to make marketing decisions
    Incentivized
    Read full review
    Iterable
    I admittedly don't remember much of Klaviyo, as I have become so familiar with Iterable. I definitely prefer Iterable, however. There are so many more features in Iterable and it just feels like a more dynamic and comprehensive experience with more granular data than Klaviyo presented us
    Incentivized
    Read full review
    Scalability
    Animaker
    No answers on this topic
    Iterable
    We've definitely tested scalability, and it's no line - it works. The process is pretty easy. Most of the times it goes off without a hitch. Any time we do encounter issues, our support team is quick to get on the job and very communicative as they work us through a successful launch.
    Incentivized
    Read full review
    Return on Investment
    Animaker
    • It helps to get feedback from the clients and prospects.
    • It helps me to get the real time engagement of the audience .
    • It helps me to get new clients.
    Incentivized
    Read full review
    Iterable
    • Iterable journeys save us a ton of time and resources and we are able to optimize messaging with simple A/B testing and dynamic content.
    • Preview data and snippets are easy to use - managing them is less of a lift, saving us time to focus on creative.
    Read full review
    ScreenShots

    Show by Animaker Screenshots

    Screenshot of Show AIScreenshot of Show AIScreenshot of CRM

    Iterable Screenshots

    Screenshot of how Iterable unifies customer, product, business, and martech ecosystem data to create integrated marketing.Screenshot of Iterable’s AI Suite, that helps to build personalized campaigns quickly, predicts what customers need next, and fine-tunes every message for maximum impact.Screenshot of some of the tools and support available through Iterable that support scale and tomorrow’s growth.Screenshot of how Iterable unifies all engagement channels into one platform for consistent, personalized communication, connecting with customers wherever they are: SMS, email, in-app, push, embedded messaging, and beyond.Screenshot of how to create highly-personalized communications that listen to, react to, and anticipate customer needs.Screenshot of an example of how AI can be used to influence the most important metrics and achieve key business goals.