Albacross vs. Folloze

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Albacross
Score 6.1 out of 10
N/A
Swedish company Albacross offers an account-based marketing and B2B sales tool via their eponymous platform which gathers company info from site visitors, so marketers may learn which companies are investigating their products.N/A
Folloze
Score 7.7 out of 10
Enterprise companies (1,001+ employees)
Folloze's no-code digital experience platform enables B2B marketing and sales teams to deliver personalized buyer experiences across the customer journey. It's used to create digital destinations for use cases including ABM/ABX campaigns, website engagement, sales development, and event activation.N/A
Pricing
AlbacrossFolloze
Editions & Modules
No answers on this topic
Folloze
Contact Sales
Offerings
Pricing Offerings
AlbacrossFolloze
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeRequired
Additional Details
More Pricing Information
Community Pulse
AlbacrossFolloze
Features
AlbacrossFolloze
Engagement
Comparison of Engagement features of Product A and Product B
Albacross
-
Ratings
Folloze
7.7
Ratings
5% below category average
Automated routing and prioritization00 Ratings7.50 Ratings
Customer interaction histories00 Ratings7.70 Ratings
Syndicated content00 Ratings7.30 Ratings
Personalization00 Ratings8.10 Ratings
Engagement data tracking00 Ratings7.80 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Albacross
-
Ratings
Folloze
7.4
Ratings
5% below category average
Ad campaign creation00 Ratings7.70 Ratings
Display advertising00 Ratings7.40 Ratings
Contextual advertising00 Ratings7.20 Ratings
Social advertising00 Ratings7.20 Ratings
Ad reporting and analytics00 Ratings7.50 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Albacross
-
Ratings
Folloze
7.5
Ratings
9% below category average
Standard visitor segmentation00 Ratings7.40 Ratings
Behavioral visitor segmentation00 Ratings7.60 Ratings
ABM sales intelligence00 Ratings7.50 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
Albacross
-
Ratings
Folloze
7.1
Ratings
9% below category average
3rd party intent signals00 Ratings6.40 Ratings
Downstream intent signals00 Ratings7.50 Ratings
Account identification00 Ratings7.60 Ratings
ABM Integrations
Comparison of ABM Integrations features of Product A and Product B
Albacross
-
Ratings
Folloze
7.5
Ratings
11% below category average
Automated workflow & orchestration00 Ratings7.50 Ratings
Best Alternatives
AlbacrossFolloze
Small Businesses
Dealfront
Dealfront
Score 8.6 out of 10
Dealfront
Dealfront
Score 8.6 out of 10
Medium-sized Companies
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.8 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.8 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.8 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AlbacrossFolloze
Likelihood to Recommend
7.4
(0 ratings)
7.4
(0 ratings)
Likelihood to Renew
-
(0 ratings)
9.1
(0 ratings)
Usability
-
(0 ratings)
8.0
(0 ratings)
Availability
-
(0 ratings)
8.2
(0 ratings)
Performance
-
(0 ratings)
7.3
(0 ratings)
Support Rating
8.0
(0 ratings)
6.4
(0 ratings)
Online Training
-
(0 ratings)
4.5
(0 ratings)
Implementation Rating
-
(0 ratings)
9.1
(0 ratings)
Configurability
-
(0 ratings)
5.5
(0 ratings)
Ease of integration
-
(0 ratings)
9.1
(0 ratings)
Product Scalability
-
(0 ratings)
5.5
(0 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(0 ratings)
Vendor pre-sale
-
(0 ratings)
9.1
(0 ratings)
User Testimonials
AlbacrossFolloze
Likelihood to Recommend
It's well-suited to small companies without a dedicated sales force. It helps collect, organize and analyze leads. Perhaps, it adds value to larger teams too, but it has certainly been a valuable addition to us early on in the business when build lead lists and client lists were more challenging. I'm not sure what the current pricing structure is, but it was good value for us at the time of purchase 2 years; pricing has not increased for us since then. So, again, for smaller teams or teams with a limited reach out budget, this may be a suitable option.
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I have been using Folloze for a long time, and I will recommend Folloze because of the app's user-friendly interface and responsiveness to customer feedback. It also enhances security with SSO, two-factor authentication, and a personalization tool. Overall, there are more pros, and it increases productivity.
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Pros
  • Weekly alert emails of new activity.
  • Company profile, address, and an email list of contacts of site visitors.
  • Detailed analysis of which pages were visited and how long. This is very insightful.
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  • Plug into Salesforce. We live in Salesforce, so it's a must!
  • Ease of use when designing boards. We love to all feel like graphic designers.
  • Dashboards showing activity levels of all types.
  • Storing assets within folloze. Makes it super easy to build a board fast.
  • Cloning boards. Time saver!!
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Cons
  • Could improve on pricing and make it affordable for the smaller companies.
  • Sometimes there is not much info on the company or the contact.
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  • Integrating the contact form with our CRM has been a lengthy and on-going process
  • We use iframe for some of our content pieces and I think it could look better than it does now
  • We need licenses for our salespeople for them to get access to insights of a board. An easier way to send them this info without them needing licenses would be nice
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Likelihood to Renew
No answers on this topic
Without Folloze, the marketing team would not be able to pivot as quickly as we do to support sellers with deal acceleration and drive executive engagement.
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Usability
No answers on this topic
Its great to be able to customize and build experiences without having to depend web developers or larger content teams. Using Folloze doesn't require a web developer or complicated coding language. Its quite intuitive and easy to figure out after building an experience or two. If you are stuck their support and training materials are quite helpful, as is their support team. Although the tool is great, it would be great to see even more customization possibilities. Also the reporting interface is pretty cumbersome and would benefit from added functionality.
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Reliability and Availability
No answers on this topic
sometimes its not loading pages proper, sometimes some functions are not working within or you need a long time to find out image sizes etc
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Performance
No answers on this topic
pages load slow sometimes
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Support Rating
They are in Sweden so getting a response back from them is slow and I think their team isn't that big.
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Folloze has a very intuitive user interface and designer. Their integrations have been seamless, and their team has been extremely helpful and responsive in getting features added or any gaps addressed. We have been leveraging the tool to its full capability, and people are happy both internally as well as externally.
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Online Training
No answers on this topic
5 as we did it with our own people in house and not with Folloze
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Implementation Rating
No answers on this topic
I was not involved with the implementation of Folloze. This project was executed before I was hired
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Alternatives Considered
More or less, Albacross is similar to their competitors but they have a great support, better data accuracy (subjective), and easy setup.
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Folloze offers much more robust and sophisticated solutions compared to PathFactory. The microsite building experience is moons ahead of PathFactory and is far more intuitive. The user experience is much more friendly and easy on the brain. I don't often find myself getting lost in Folloze, whereas I would get lost all the time in PathFactory.
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Scalability
No answers on this topic
there are still a lot of things that need to be made available within the product
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Return on Investment
  • Increase leads.
  • Can slow site by a tiny bit cause of script code that you have to enable.
  • See what kind of people are visiting your site.
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  • A sales were able to give valuable presentations which aided in earning key accounts in O&G & utility industries.
  • A sales exec was able to close a million-dollar sale that she had been working on closing for a year. This board was a great visual to the customer, which helped in closing.
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ScreenShots

Folloze Screenshots

Screenshot of The Folloze Buyer Experience Platform.

Folloze harnesses buyer insights, sales orchestration and AI to empower sales and marketing teams. It is used to create personalized experiences and micro-targeted campaigns that engages today’s B2B buyer across the entire customer journey.Screenshot of Collaborative Marketing and Sales motions.

Folloze provides a ‘closed loop’ orchestration process to target, orchestrate, personalize and measure tailored account experiences. These micro-targeted campaigns increase engagement to impact revenue across the customer lifecycle.Screenshot of Folloze page views, opens and clicks.

Folloze produces insights that measure a target customers’ interest in offerings, such as number and duration of content views, forwarding or sharing, call-to-action executions, which ones they share with colleagues – for each and every asset they engage with throughout their journey.Screenshot of the interface to build microsites and landing pages.

B2B marketer can launch sophisticated, ‍personalized buyer journeys that let target audiences choose what relevant content interests them, without guessing what buyers will like.Screenshot of Account Engagement Analytics
Folloze analytics aggregates engagement activities by account and contact across all touchpoints. Sellers and marketing teams understand account topics of interest, can measure the impact and ROI of their account-based marketing programs, and inform campaign strategy and next best actions.Screenshot of Intelligent content nomination.

Folloze offers artificial intelligence to recommend content at both build time as well as in real-time, and automatically delivers relevant and high performing content, dynamic messaging, and specific imagery, that accounts and contacts will find valuable and engaging.