TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Airship

    Score8.5 out of 10
    N/AThe Airship Experience Platform provides an end-to-end solution for unifying experiences across channels and capturing value across the entire customer lifecycle.N/A

    Audience Republic

    Score3 out of 10
    N/AN/AN/A
    Pricing
    AirshipAudience Republic
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    AirshipAudience Republic
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    AirshipAudience Republic
    Considered Both Products
    Airship (formerly Urban Airship)
    No answer on this topic
    Audience Republic
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    17 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    14 Answers
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    17 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    10 Answers
    No answers on this topic
    Implementation went as expected
    100%
    Implementation went as expected
    10 Answers
    No answers on this topic
    Features
    AirshipAudience Republic
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Airship and Audience Republic
    Feature
    Airship
    -
    Ratings
    Audience Republic
    2.4
    1 Ratings
    107% below category average
    WYSIWYG email editor00 Ratings3.01 Ratings
    Dynamic content00 Ratings2.01 Ratings
    Ability to test dynamic content00 Ratings2.01 Ratings
    Landing pages00 Ratings2.01 Ratings
    A/B testing00 Ratings2.01 Ratings
    Mobile optimization00 Ratings4.01 Ratings
    Email deliverability reporting00 Ratings3.01 Ratings
    List management00 Ratings2.01 Ratings
    Triggered drip sequences00 Ratings2.01 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Airship and Audience Republic
    Feature
    Airship
    -
    Ratings
    Audience Republic
    2.0
    1 Ratings
    117% below category average
    Dashboards00 Ratings2.01 Ratings
    Standard reports00 Ratings2.01 Ratings
    Custom reports00 Ratings2.01 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of Airship and Audience Republic
    Feature
    Airship
    -
    Ratings
    Audience Republic
    1.5
    1 Ratings
    137% below category average
    URL Validation00 Ratings2.01 Ratings
    Link Tracking00 Ratings2.01 Ratings
    Image Validation00 Ratings2.01 Ratings
    Inbox Display00 Ratings1.01 Ratings
    Email Accessibility Tools00 Ratings1.01 Ratings
    Spelling and Grammar Check00 Ratings1.01 Ratings
    Spam Testing00 Ratings1.01 Ratings
    Email Previews00 Ratings2.01 Ratings
    Best Alternatives
    AirshipAudience Republic
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    SimpleTexting
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    Mad Mimi
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    Medium-sized Companies
    EZ Texting
    Score8.7 out of 10
    Everest (Return Path + 250ok)
    Score10 out of 10
    Enterprises
    No answers on this topic
    Emma by Marigold
    Score9.4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    AirshipAudience Republic
    Likelihood to Recommend
    8.9
    (19 ratings)
    3.0
    (1 ratings)
    Usability
    6.0
    (1 ratings)
    3.0
    (1 ratings)
    Support Rating
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    AirshipAudience Republic
    Likelihood to Recommend
    Airship (formerly Urban Airship)
    Well-Suited for: 1. Mobile App Notifications: Ideal for targeted push notifications in apps. 2. Customer Segmentation: Effective for personalized marketing campaigns based on user data. 3. Event-Triggered Automation: Great for automated messaging based on user actions. 4. A/B Testing: Useful for optimizing campaign messages and strategies. Less Appropriate for: 1. Non-Mobile Channels: Less effective if the primary focus is on non-mobile communications like email or direct mail. 2. Basic Email Marketing: Other platforms might be better suited for simple, broad email campaigns without complex segmentation or personalization needs.
    Incentivized
    Read full review
    Audience Republic
    Audience Republic is good for data acquisition using their gamified competitions, but I think that's about the only point of difference it has from Braze, Mailchimp or Campaign Monitor. While they promise to allow you to easily segment data from ticketing outlets, in my opinion, this is a blatant falsehood. In my experience, excuses come through thick and fast from the customer service team, but nothing has been resolved in the 2.5 years of using them.
    Incentivized
    Read full review
    Pros
    Airship (formerly Urban Airship)
    • The marketing push notifications are very effective, and it gives us free hand to define different business criteria to target user groups
    • The user experience or the message content could differ from Android and iOS, and this is a huge benefit for us
    • As an Architect, troubleshooting an issue is very detailed and the time it takes to troubleshoot an issue is considerably less from our previous product
    Incentivized
    Read full review
    Audience Republic
    • Segmentation
    • EDM template refinements
    • Data acquisition
    Incentivized
    Read full review
    Cons
    Airship (formerly Urban Airship)
    • The automated A/B testing winner selection and application should be added
    • The flexibility of message shape, specifically incorporating transparency so messages do not need to be a rectangular shape
    • Faster and more reliable servers around the globe
    • Making more detailed use cases and tutorials to be followed can simplify things for users
    Incentivized
    Read full review
    Audience Republic
    • Integration of ticketing agencies
    • More flexible templates
    • Better customer service
    • Not lying about the fees charged to other clients
    Incentivized
    Read full review
    Usability
    Airship (formerly Urban Airship)
    The interface takes a bit getting used to in order to know how to take advantage of everything. Some of the analytics that are available are particularly hard to find, so it's important to pay attention when customer support reviews everything, but everything I'd want and need in terms of Push and In-App messaging is all there.
    Read full review
    Audience Republic
    It's easy enough to use, even for a beginner, but I think the usability is dampened by the terrible dynamics of the platform and, in my experience, how they create more manual labour and legwork instead of the optimisation they promise.
    Incentivized
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    Support Rating
    Airship (formerly Urban Airship)
    I have not had to interact much with customer support as I have been able to find the vast majority of the answers I'm looking for within their documentation, which I very much appreciate because it saves me a lot of time. Customer support has been responsive and helpful for the most part during the couple of interactions I've had.
    Read full review
    Audience Republic
    No answers on this topic
    Alternatives Considered
    Airship (formerly Urban Airship)
    We've tested a bunch of different CRM tools over the years and Airship has been a winner for its functionality, features, cost, and ability to integrate with other softwares that we use. It has been great for SMS and mobile in particular. It could certainly be a one stop shop for CRM.
    Incentivized
    Read full review
    Audience Republic
    All of these platforms offer the same level of performance to Audience Republic, but are a lot cheaper. I didn't choose Audience Republic, it was passed down to me from a former employee. I am in the process of moving to Braze as for the exact same service they will save our company $100k a year.
    Incentivized
    Read full review
    Return on Investment
    Airship (formerly Urban Airship)
    • The ROI has increased more than approx. 50% (exact details to be confirmed) based on cross-channel orchestration
    • Using push notifications alone, we have seen a huge increase in app engagement which was a challenge before to nudge users to get back to the App after initial download
    Incentivized
    Read full review
    Audience Republic
    • Besides from the gamified competitions to attain data to then market to, literally nothing that I couldn't get from a competitor.
    • Audience Republic lie to us about how much their services cost. They were charging us 0.0053c per email send (and they upped this price without telling us one month), and a peer told me they were paying 0.0015c per send. In my opinion, they are not trustworthy.
    Incentivized
    Read full review
    ScreenShots

    Airship Screenshots

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