Affinity CRM vs. Apollo.io

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Affinity CRM
Score 9.3 out of 10
N/A
Affinity is a relationship intelligence platform enabling teams to leverage their network to close deals. Affinity manages relationships by auto-populating a connected CRM pipeline and unlocking introductions to decision makers.
$2,000
per year per user
Apollo.io
Score 8.4 out of 10
N/A
Apollo is a $1.6B AI-powered sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data. Boasting B2B database of more than 210 million contacts and 35 million companies, Apollo’s end-to-end platform helps businesses of all sizes unlock their full market potential with precision and ease. With users among 500,000+ companies, including Autodesk, Cyera, and DocuSign, Apollo offers a go-to-market platform to…
$59
per month per user
Pricing
Affinity CRMApollo.io
Editions & Modules
Essential
$2000
per year per user
Scale
$2300
per year per user
Advanced
$2700
per year per user
Enterprise
Contact
Basic
$59
per month per user
Professional
$99
per month per user
Organization
$1,188
per year per user
Offerings
Pricing Offerings
Affinity CRMApollo.io
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details20% discount for annual billing on the Basic and Professional plans.
More Pricing Information
Community Pulse
Affinity CRMApollo.io
Features
Affinity CRMApollo.io
Prospecting
Comparison of Prospecting features of Product A and Product B
Affinity CRM
-
Ratings
Apollo.io
7.9
17 Ratings
2% above category average
Advanced search00 Ratings7.517 Ratings
Identification of new leads00 Ratings7.817 Ratings
List quality00 Ratings7.717 Ratings
List upload/download00 Ratings8.316 Ratings
Ideal customer targeting00 Ratings7.817 Ratings
Load time/data access00 Ratings8.317 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Affinity CRM
-
Ratings
Apollo.io
7.8
17 Ratings
1% above category average
Contact information00 Ratings7.817 Ratings
Company information00 Ratings8.117 Ratings
Industry information00 Ratings7.516 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Affinity CRM
-
Ratings
Apollo.io
7.7
17 Ratings
4% above category average
Lead qualification process00 Ratings7.814 Ratings
Smart lists and recommendations00 Ratings7.614 Ratings
Salesforce integration00 Ratings8.38 Ratings
Company/business profiles00 Ratings7.716 Ratings
Alerts and reminders00 Ratings7.014 Ratings
Data hygiene00 Ratings7.215 Ratings
Automatic data refresh00 Ratings7.315 Ratings
Tags00 Ratings7.610 Ratings
Filters and segmentation00 Ratings8.516 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Affinity CRM
-
Ratings
Apollo.io
6.9
12 Ratings
8% below category average
Sales email templates00 Ratings6.812 Ratings
Append emails to records00 Ratings7.011 Ratings
Best Alternatives
Affinity CRMApollo.io
Small Businesses
Method:CRM
Method:CRM
Score 8.6 out of 10
Lead411
Lead411
Score 9.1 out of 10
Medium-sized Companies
Zendesk Sell
Zendesk Sell
Score 8.9 out of 10
Lead411
Lead411
Score 9.1 out of 10
Enterprises
Conversica
Conversica
Score 9.9 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.8 out of 10
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User Ratings
Affinity CRMApollo.io
Likelihood to Recommend
9.0
(8 ratings)
8.8
(36 ratings)
Likelihood to Renew
10.0
(1 ratings)
9.0
(1 ratings)
Usability
8.0
(2 ratings)
8.7
(6 ratings)
Support Rating
9.3
(4 ratings)
9.0
(5 ratings)
User Testimonials
Affinity CRMApollo.io
Likelihood to Recommend
Affinity (Project Affinity, Inc.)
Nudge.ai is well suited for individual contributors without enough time or resource to do proper research on clients/prospects. It may work as well for larger teams, but I don't have experience using Nudge.ai in that environment. Nudge.ai is easy to use, so the onboarding and ramp-up time is quick.
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Apollo.io
The automatic email feature is extremely helpful for quickly contacting more potential clients. It is user-friendly and easy to access all buttons, which helps you navigate the task efficiently. It could greatly help to acquire more clients for a project to be successful. I cannot see anything less appropriate for me to achieve the goal I am aiming for.
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Pros
Affinity (Project Affinity, Inc.)
  • Organization
  • Data Housing
  • Exporting Data
Read full review
Apollo.io
  • Sequencing automated email campaigns for outbound prospecting (BD Function).
  • Integrating with Sales Navigator to help me find emails/phone #' numbers/"add to sequence" while prospecting. It's easy and seamless to find & then load contacts into Cadences.
  • Integration with Salesforce is a huge plus. Allows me to not worry about logging anything, but the executive team can see my activity & what is going on (emails going out, responses I get, etc.).
  • The analytics on the outreach data is always helpful as well (open rates, click rates, etc.).
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Cons
Affinity (Project Affinity, Inc.)
  • More prompts to update and sort new connections
  • More visual appeal on each listing on a list
  • An Outlook desktop app plugin
Read full review
Apollo.io
  • Some of time it happens that right stakeholders' mobile seems not available in which improvement can help more accurate data.
  • Notifications when someone opens the marketing email and showing the interest.
  • Mobile application that will help us during the travelling. It will get very easy to log calls and find the contacts on the way.
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Likelihood to Renew
Affinity (Project Affinity, Inc.)
We will definitely be renewing. The value for the price we are paying is solid, and we are interested in growing our use to see if we can expand on the value we are getting from Nudge.ai.
Read full review
Apollo.io
Generally quite a reliable tool with decent data quality/availability. Pricing works well for our team and our use case
Read full review
Usability
Affinity (Project Affinity, Inc.)
No answers on this topic
Apollo.io
Apollo.io has an amazing amount of features. It's great being able to complete so many tasks in one space but it's also overwhelming. It took me a few days to work through all of the options when searching for a company or person. After a few days it started to provide companies for me which was confusing before I understood what was happening. At first, I was also confused about what a "sequence" was so maybe some of the jargon can be confusing. I think with time I will become more comfortable once I understand all of the options offered.
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Support Rating
Affinity (Project Affinity, Inc.)
Nudge.ai is fairly intuitive, so the need for support is minimal. I have only had to reach out to the support team a couple of times for minor issue. The response has been quick and issues resolved to my satisfaction in a reasonable time frame. I have no issues with Nudge support at this time.
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Apollo.io
The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.
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Alternatives Considered
Affinity (Project Affinity, Inc.)
Affinity is the bridge that links our communication through our software workflow.
Read full review
Apollo.io
Make.com, Dripify and Hubspot all seem to have similar systems. However, they don't have any of the data. So, you wind up spending more money and time connecting them all to your system. Zoom Info has great data, but they didn't have automation. Apollo.io allows you to combined all of these other ones into on system which is fantastic.
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Return on Investment
Affinity (Project Affinity, Inc.)
  • Hard to quantify - I know my job would be exponentially more difficult if I didn't have it.
  • Affinity frees someone in business development or sales of the endless spreadsheets needed to track pipeline progress.
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Apollo.io
  • I've only just started using Apollo, but with the 24 emails I've sent out using Apollo, I've already received one response, which is a much better ratio than before.
  • I was also able to add several companies that were not already in my Salesforce account, which appeared in Apollo.io.
  • Apollo.io helped me find genuine companies that we could assist through the prospecting filters, which was very helpful.
Read full review
ScreenShots

Apollo.io Screenshots

Screenshot of Find every prospect. Uncover high-intent contacts in your market.Screenshot of Connect with every contact. Orchestrate multi-step sequences at scale.Screenshot of Optimize your sales strategy. Unlock efficiencies and opportunities across your entire workflow.Screenshot of Apollo B2B Lead Database - Access data on more than 250M people and companies.Screenshot of Apollo Engagement Suite - Automate personalized messages across your entire pipeline.Screenshot of Apollo Intelligence Engine - Improve your revenue strategy across your workflow and boost efficiencies.