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Adobe Customer Journey Analytics B2B Edition vs. Pointillist by Genesys

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Customer Journey Analytics B2B Edition
Score 0.0 out of 10
N/A
Launched in June of 2025, Adobe Customer Journey Analytics B2B Edition gives marketing sales teams actionable insights that let them optimize customer experiences, expand the sales pipeline, and drive strategic growth across the buyer’s journey.N/A
Pointillist by Genesys
Score 9.5 out of 10
N/A
The Pointillist Customer Journey Management Platform takes data from customer interactions and creates journey data pipelines that support real-time analysis, modeling and orchestration. The Pointillist Customer Journey Data Hub allows users to create a single customer view across data from various sources, including CRM solutions, web clickstream, email, contact center, IVR, Voice of the Customer and customer feedback management.N/A
Pricing
Adobe Customer Journey Analytics B2B EditionPointillist by Genesys
Editions & Modules
No answers on this topic
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Offerings
Pricing Offerings
Adobe Customer Journey Analytics B2B EditionPointillist by Genesys
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsContact Adobe for pricing information.—
More Pricing Information
User Testimonials
Adobe Customer Journey Analytics B2B EditionPointillist by Genesys
ScreenShots

Adobe Customer Journey Analytics B2B Edition Screenshots

Screenshot of Account Based Marketing Engagement using the Journey Canvas feature. Effective Account Based Marketing requires a deep understanding of the buying journey at the account level to determine the most impactful marketing activities to drive deal closer. Identify which experiences - both online and offline - are most impactful in driving closed opportunities. Journey canvas maps every interaction across accounts, buying groups, opportunities, campaigns and channels for clarity on what's working and what isn't. The Journey Canvas feature in CJA B2B Edition lets users see a detailed path for a specific high value account or buying group, including all known online and offline interactions. And users can contextualize key events, such as an MQL trigger and an Opportunity creation. Plus, Sales Development Reps can see the interaction history for specific accounts before outreach, allowing for highly relevant conversations.Screenshot of Cohort Segmentation. This identifies key groups of buyers to publish to CDP for activation in paid media, personalization or email orchestration. Cohort tables lets users group B2B entities - Accounts, Opportunities, Buying Groups - based on a shared starting point and track their progress across pipeline stages over time. By analyzing behavior patterns of buying groups, marketing and sales teams can understand the time to reach key milestones in the buying journey and determine which marketing efforts lead to faster pipeline progression.Screenshot of In-Person Events. The impact of in-person event attendance can be optimized by reporting on engaged accounts and viewing activity across multiple in-person events. Flow lets you visualize the paths accounts and buying groups take between key interactions or stages over time. Understanding what behaviors led to a key milestone, such as registering for an in-person event or flagging a lead as an MQL, helps both marketing and sales teams understand the most influential experiences that lead to conversion. For in-person events, the steps leading up to registration may include previous in-person event attendance, as well as digital experiences such as downloading white papers and case studies.Screenshot of Sales Stage Progression. The fallout report in CJA B2B Edition gives you sales funnel insights by letting you visualize conversion and drop off rates between predefined steps in a sequential journey. The fallout report can answer key questions around which steps in the sales stages caused the most drop off towards deal close.