Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management.
SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management.
Adobe Analytics also includes predictive marketing capabilities that help…
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Parse.ly
Score 7.8 out of 10
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Parse.ly is a content optimization platform for online publishers. It provides in-depth analytics and helps maximize the performance of the digital content. It features a dashboard geared for editorial and business staff and an API that can be used by a product team to create personalized or contextual experiences on a website.
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Adobe Analytics
Parse.ly
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Parse.ly
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Adobe Analytics
Parse.ly
Features
Adobe Analytics
Parse.ly
Web Analytics
Comparison of Web Analytics features of Product A and Product B
Maybe for a small company with small products for their thing, Adobe may be bit of an implementation too much for them, but when it comes to companies like us, like a life sciences or large enterprises and even small enterprises, but with more products, more analysis that they need to make their marketing experience better, maybe Adobe product is the best suitable.
For people working in online media, or digital content creators, the platform could help them understand their audience and allow them to interact with them in a user-friendly way. Since the digital media industry is booming, Parse.ly can allow the user and the content creators to meet each other's demands and reduce redundancies and bombard the users with unnecessary content.
eVars (love, wish there was more but I heard they are unlimited in AJA)
Projects. The transition from Reports to Projects was easier for me to navigate than I thought it was going to be.
Adobe Templates. Again with the love. Nothing helps me more than copying a template and then deconstructing it to see how it works and reconstruct to how I want it to be.
Real-time metrics are great and help us decide what content to follow up on.
Audience segmenting is key, helps us determine where we're strong and where we're not.
Historical metrics are also helpful in helping us see what readers come back to overtime, which drives decisions about what content to devote more resources to producing.
Our site has about 250,000 definitions pages on dictionary.com. We've got about 150,000 synonym pages across the source.com. So very high volume of pages. As you can imagine, most of these are pretty low traffic. You've got maybe that top 5%, 10% are really driving a huge amount of traffic, but then you have all these really obscure things out there. There's still a lot of important information you can get there and oftentimes in our Adobe Analytics reporting suite, it'll kind of bundle things at low traffic at a pretty low threshold for us to get to. So that can be a limitation when we're trying to do some really detailed keyword analysis. The way we've gotten around that is we make use of the data feed and the export. So we make the data available to our analyst in more of that raw state. So when they really do need to truly get into that weeds data, we don't run into that low traffic limitation.
New pricing models are very expensive compared to old pricing model, even though it includes several additional tools, most of which seem to be beneficial
Horrible support experience despite working with escalation teams to try and resolve
Several bugs in recent releases which remain unresolved for many months at a time
Cost is always a factor when considering any renewal, so we will always see how that compares to other offerings, but we have been pleased with the functionality from Parse.ly. Importantly, it has engaged news teams, and writers can easily assess their own performance--it is not just a management tool. This wider take-up makes it more likely that we would renew.
Sometimes the processing times are very long. I have had reports or dashboards time out multiple times during presentations. It could be improved. It is understandable since there is a huge data set that the tool is processing before showing anything, however for a company that large they should invest in optimizing processing times.
The Parse.ly platform is very user-friendly and easy to use. User management is simple, and reporting setup only takes a few minutes. They provide very helpful documentation for implementing the scripts on your site and have great customer support to help with custom development such as implementing their content recommendation engine.
I do not ever recall a time when Adobe Analytics was unavailable to me to use in the 8 or so years I have been an end user of the product. My most-used day-to-day analytics tool Parse.ly however, generally has a multiple hours planned offline maintenance every two to four weeks, and sometimes has issues collecting realtime analytics that last anywhere between 15 minutes to an hour, and happen anywhere between 1 to 5 times a month.
Overall, Adobe's servers seem responsive. Like any large-scale SAS provider, they can have occasional slowdowns where, I presume, a node is not available and other servers get bogged down with the user load. I have noticed this with both large and small data sets and reports.
On that note, Adobe Analytics can take a long time to run reports and pull various data points, depending on the period of time, number of metrics and segments applied. As you create reports, particularly in Workspace, the data are pulled in real-time while you're creating the report. This can often cause issues while trying to drag more metrics into the interface when certain elements of a table are grayed out because data is being pulled in.The more data points and segments involved, the longer it takes to update. When you look at larger windows of time, it takes even longer. If one were to compare to Google Analytics or one of the open source products like Piwik or Motomo, Adobe seems much slower. However, Adobe also supports far more variables than other web analytics products.
I barely see any communication from Adobe Analytics. The content on the web is also not that great or easy to read. I would recommend a better communication about the product and the new addons information to come to its user by a better mean.
Seems to be more bugs than I encounter in Google Analytics, but Parse.ly is always very quick to answer my questions or fix something. It seems like most of my issues are due to communications around my requests being outside of the package we pay for with this tool (i.e., only two years of data).
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
It is a large effort to implement. Throwing a developer with zero experience with Adobe Analytics with no support is a REALLY BAD IDEA!!! Having experienced developers working as a team is crucial to a strong implementation. I say this because I have experienced both scenarios. I was the only developer on an implementation project and I had no experience with Adobe Analytics. As a result I made many architecturally bad decisions which lead to a rigid fragile implementation that eventually was scraped. It took some hard lessons to learn that Adobe Analytics was not as simple as their sales reps make it sound. Using the Adobe Dynamic Tag Manager made sequential implementations incredibly STRONG. Having a DTM to manage the code was a miracle and a life saver!!! If you plan on doing a big enterprise level implementation, please seriously consider using the Adobe Dynamic Tag Manager!!! it made code maintenance super slick and easy which is super important for a developer!!!
Historically I've looked at a lot of different products. More recently I'd say Mamo and Google Analytics. Those are probably the two big ones that I've seen around, so yeah. It's more feature rich. It provides more dimensions, more breakdowns, and it also scales data better
Parse.ly excels in providing detailed insights into how users are interacting with specific pieces of content, allowing us to make data-driven decisions about content strategy and optimization. Its real-time reporting also provides us with immediate feedback on the effectiveness of content changes, which is particularly important for content-heavy sites that need to iterate quickly.
My organization uses Adobe Analytics across a multitude of brand portfolios. Each brand has multiple websites, mobile apps and some even have connected TV apps/channels on Roku and similar devices. Adobe can handle the multitude of properties that have simple, small(ish) websites and the larger brand properties that include web, mobile and connected TVs/OTT devices.
Each of those larger brands has multiple categories and channels to keep track of. We can see the data by channel/device or aggregate all the data together. This gives our executive teams the full picture and the departmental teams the view they need to see their own performance.
Adobe Analytics impacts nearly every aspect of a billion plus dollar revenue eCommerce business. From measuring the impact of new build features to marketing campaigns.
We are saving substantial money and resource effort by consolidating all of our properties to Adobe Analytics from alternative solutions, at which point we will finally be able to report on Total Digital, rather than disparate reports.
We support experimentation on every platform and the performance is only known through Adobe Analytics tagging.
Sometimes in meetings our editorial director will point out stories that didn't perform well. To us, that means readers don't really care about the topic, so we'll pivot away from writing about that in the future. That might not be "business objectives" though.
