Adform FLOW vs. AdRoll

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adform FLOW
Score 8.1 out of 10
N/A
Adform, headquartered in Copenhagen, offers an independent and integrated advertising platform built for modern marketing. Its enterprise technology – Adform FLOW – harnesses user experience and a scalable, modular and open architecture, to enable management of the whole campaign life cycle. It aims to provide clients with enhanced control and transparency across advertising operations, including ownership of all data from their campaigns.N/A
AdRoll
Score 3.7 out of 10
N/A
AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance, run reports, gather insights.
$12
per month
Pricing
Adform FLOWAdRoll
Editions & Modules
No answers on this topic
Essentials
$12
per month
Growth
$25
per month
Starter
Free
Offerings
Pricing Offerings
Adform FLOWAdRoll
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Adform FLOWAdRoll
Features
Adform FLOWAdRoll
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Adform FLOW
8.4
Ratings
13% above category average
AdRoll
6.8
Ratings
8% below category average
Data Transfer8.80 Ratings6.70 Ratings
DSP integration8.00 Ratings6.80 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Adform FLOW
8.0
Ratings
3% above category average
AdRoll
4.2
Ratings
59% below category average
Ad campaign creation7.50 Ratings1.10 Ratings
Ad deployment7.70 Ratings8.00 Ratings
Display advertising9.00 Ratings4.00 Ratings
Ad display and retargeting segmentation8.00 Ratings4.00 Ratings
Sequence targeting8.00 Ratings4.00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Adform FLOW
8.0
Ratings
4% above category average
AdRoll
1.7
Ratings
128% below category average
Ad dashboards9.00 Ratings1.10 Ratings
Ad performance reports8.00 Ratings1.10 Ratings
Ad conversion tracking7.50 Ratings3.00 Ratings
Ad attribution reporting7.50 Ratings1.10 Ratings
Cross-channel ad management8.70 Ratings3.00 Ratings
Ad forecasting and optimization7.50 Ratings1.10 Ratings
User Ratings
Adform FLOWAdRoll
Likelihood to Recommend
7.7
(0 ratings)
1.1
(0 ratings)
Likelihood to Renew
-
(0 ratings)
7.0
(0 ratings)
Usability
-
(0 ratings)
8.0
(0 ratings)
Support Rating
6.0
(0 ratings)
1.0
(0 ratings)
Implementation Rating
-
(0 ratings)
8.0
(0 ratings)
User Testimonials
Adform FLOWAdRoll
Likelihood to Recommend
It is well suited for organisations which have big customer base and huge databases. It integrates well with the existing database and the reporting is amazing. The whole team reports can be generated using admin dashboard. Plus the campaign reports are also generated accurately giving all related details. It might not be suitable for small scale companies as that won't be cost efficient.
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I used AdRoll at my previous agency and liked it. So much so, I am in the process of getting my new agency on board with using AdRoll. The primary reason is that it can be very advantageous for a small agency that doesn't meet many of the programmatic minimum ad buys to use. For many of our clients, re-targeting is also very important. I have found that I can get those types of campaigns up and running much quicker than using a platform directly. Overall, AdRoll is really easy to use and can be a great, low-barrier option for smaller agencies.
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Pros
  • targeting options
  • ease of use
  • nice reporting options
  • Adform flow User ID - postcookie targeting option in particular.
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  • A customer service rep can help us out with any campaign questions, any time during the work week.
  • The platform has a very transparent platform that provides great detail about analytics of the ads.
  • The platform shows what digital advertising mediums are working the best for your website, not just the ads that you run through them.
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Cons
  • Customer service
  • Integration & deployment with existing infrastructure
  • Upgrades to the platform
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  • Improved level of support during the technical setup process would really improve the onboarding process
  • Consistent, proactive account management is key with organizations like AdRoll. A dedicated rep goes such a long way.
  • More granular reporting would help with back-end optimization and client recommendations
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Likelihood to Renew
No answers on this topic
Here are the questions we asked when we were going to renew (note: adroll does not have annual contract and you can cancel at anytime)
  • what new products/ updates were released in the last 6 months?
  • did I find these new products/updates helpful
  • was I informed of these products in a timely fashion?
  • did my Account Manage and Ad opps rep make suggestions on how I could make my campaigns more efficient and effective?
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Usability
No answers on this topic
Honestly, AdRoll is like every other ad management system. In fact, all ad management systems are pretty much identical with a few proprietary tweaks. Creating a campaign is done in one seamless screen with everything you need right there. The ability to add creative and even order AdRoll to create ads for you is also easy. The monitoring of a live campaign is easy as you can see all the necessary information from the main screen. Super easy to use and reliable deliverability
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Support Rating
Reasons are already given in past. They are really slow in support service.
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We don't use AdRoll support much, but when we have it's been fine, in line with other advertising platforms where it takes a few days maximum to resolve an issue that you have with them. In general though, the platform is very self sufficient and we do not have to use their support much, which is a good thing.
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Implementation Rating
No answers on this topic
Implementation was easy, as all we needed to do was use Google Tag Manager's built in AdRoll tag type and input our client ID and we were up and running. If you're not using Google Tag Manager, I imagine the implementation would be relatively easy as well, as all that's needed is a basic pixel.
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Alternatives Considered
Adform was in some usecases similar to Xaxis, however, client preferred to use Adform.
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Adroll is slightly better than Criteo, in my opinion. Criteo, only does web ads right now, which is frustrating if you are also running social campaigns. Adroll continues to be a one stop shop for all advertising campaigns and is extremely convenient in that regard. Criteo works off of a PPC type of structure and Adroll charges per impression. Criteo would be more beneficial with that model.
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Return on Investment
  • CPA reduction 20% in some clients
  • ROAS driven decisions
  • DSP Cost reduction
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  • Mixed - while the tool provides an invaluable productivity gain the actual ROI it provides is less certain. We found if used in combination with other revenue analytics it was useful to determine the impact it had on revenue from returning visitors. If data is used on its own the impact on revenue is less quantifiable.
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ScreenShots