ActiveCampaign is presented as an AI-first marketing platform for marketers, agencies, and entrepreneurs. It uses Active Intelligence for goal-aware automation and personalized experiences across email, SMS, and WhatsApp. ActiveCampaign integrates with 950+ apps and generates insights to optimize every workflow.
$15
per month
Thryv
Score 8.7 out of 10
Small Businesses (1-50 employees)
Thryv is an all-in-one small business marketing solution providing CRM, marketing automation, calendaring and appointment reminders, directory listings, and other features.
N/A
Pricing
ActiveCampaign
Thryv
Editions & Modules
Starter
$15
per month
Pro
$49
per month
Plus
$79
per month
Enterprise
$159
per month
No answers on this topic
Offerings
Pricing Offerings
ActiveCampaign
Thryv
Free Trial
Yes
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
Optional
No setup fee
Additional Details
—
—
More Pricing Information
Community Pulse
ActiveCampaign
Thryv
Features
ActiveCampaign
Thryv
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
ActiveCampaign
7.3
Ratings
4% below category average
Thryv
9.2
Ratings
22% above category average
WYSIWYG email editor
5.30 Ratings
00 Ratings
Dynamic content
4.30 Ratings
8.90 Ratings
Ability to test dynamic content
4.30 Ratings
9.10 Ratings
Landing pages
4.70 Ratings
10.00 Ratings
A/B testing
9.90 Ratings
00 Ratings
Mobile optimization
7.80 Ratings
8.80 Ratings
Email deliverability reporting
9.60 Ratings
9.10 Ratings
List management
9.90 Ratings
8.90 Ratings
Triggered drip sequences
10.00 Ratings
9.70 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
ActiveCampaign
8.0
Ratings
2% above category average
Thryv
8.1
Ratings
18% above category average
Lead nurturing automation
9.90 Ratings
8.70 Ratings
Lead scoring and grading
7.70 Ratings
00 Ratings
Data quality management
7.90 Ratings
8.60 Ratings
Automated sales alerts and tasks
7.10 Ratings
7.10 Ratings
Lead segmentation and distribution
7.30 Ratings
00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
ActiveCampaign
9.9
Ratings
29% above category average
Thryv
9.0
Ratings
10% above category average
Calendaring
9.80 Ratings
9.00 Ratings
Event/webinar marketing
9.90 Ratings
9.00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
ActiveCampaign
6.8
Ratings
10% below category average
Thryv
6.7
Ratings
1% above category average
Social sharing and campaigns
7.20 Ratings
9.40 Ratings
Social profile integration
6.40 Ratings
4.00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
ActiveCampaign
6.6
Ratings
10% below category average
Thryv
6.6
Ratings
3% below category average
Dashboards
6.60 Ratings
9.10 Ratings
Standard reports
6.60 Ratings
8.60 Ratings
Custom reports
6.60 Ratings
2.00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
I've been using ActiveCampaign since around 2018-2019 and I've always been satisfied with the software. It's simple to use, connects with the other tools I use and makes it easy for me to duplicate automations, email templates and workflows as I need to. On top of that, any time I've had an issue (which I think is around twice in the past 5/6 years), the customer service has always been super helpful and my issue has been resolved quickly.
Thryv is not for everyone! It all depends on the needs of the individual's business. If they are wanting to scale back on the number of tools they have to use and pay for, to accomplish their business needs and those tools include a scheduler, Social Media planning/posting tool, an email marketing tool, etc. then Thryv could be for them! If they are looking for a tool to automate some of the communications with their clients, Thryv could be a fit there, too! BUT if they are a small business, solopreneur, and need to start with the entry package BEWARE! The Premium package doesn't have the basic things that the more expensive packages do. One is a customized email signature so you can have you logo, picture, etc. in your email signature. This wasn't offered at all a year ago. I asked for it to be added. Evidently others did too because this week I got an email that they had added it BUT NOT for the Premium Package. Something that is basic that EVERYONE should have access to BUT you have to pay more! It didn't make me feel like a valued customer that's for sure.
The email designing part could be easier to use. There are certain simple shortcuts that don't work, for example, adding links is more complicated than it should be, moving blocks around is hard, etc.
There's no good way to filter by 'active' and 'inactive' subscribers when editing en-mass.
I am committed at the moment. Rebuilding the automations I have would be a huge time drain. Plus the cost of learning a new system and the risk to deliverability of porting a 6,000 person list to a new platform. Also, AC offers everything I need ast a reasonable (but a little high) price. So, why not a 10? Because, early 2023, AC dropped a massive 2x price hike on long-term customers. They knew few would shift, so this feels like a cynical cash grab and left a bad taste, If they do something like this again, this camel will have a broken back.
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
It is very easy to use and the features are great for the ones we utilize. If you have any issues at all, customer service or our sales rep is great to work with and fixes what issues I have. They are always willing to help out and to follow up to make sure you don't have any more issues.
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Although getting through to the right person may take a while, they have the ability to take over your screen and always assist with whatever you need.
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
I transitioned from Mailchimp to ActiveCampaign because it was so much more user friendly and allowed me to do a lot more in regards to lead magnets than Mailchimp can. For example, ActiveCampaign allows users to sign up for a lead magnet as many times as they like to keep receiving it (in case they've lost or deleted the email with access to the lead magnet). Mailchimp was unable to do this. And the categorization of users and the trigger email sequencing was a lot easier in ActiveCampaign.
I chose Thryv not just because the price was budget-friendly but because of the ease of use and ability to learn how to leverage the platform to meet my business's growing needs.
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Increased Social Media Presence has kept us in touch with clients
I believe our overall package has resulted in increased web traffic. More clients are finding us through social media and web searches than any other year before.