ActiveCampaign vs. SMS.to

I've been using ActiveCampaign since around 2018-2019 and I've always been satisfied with the software. It's simple to use, connects with the other tools I use and makes it easy for me to duplicate automations, email templates and workflows as I need to. On top of that, any time I've had an issue (which I think is around twice in the past 5/6 years), the customer service has always been super helpful and my issue has been resolved quickly.

Incentivized

SMS.to is a must-have tool for employee engagement and communication. It also serves as a great marketing software.

Incentivized

• The graphic design is very good, especially fonts, colours and templates
• Flexibility of design and functionality
• Takes a little while to learn it, but generally user-friendly
• Looks very professional but doesn't cost much to get started
• There are masses of integrations for ActiveCampaign, and the ones I tried all worked well and didn't take long to figure out.

Incentivized

• Outbound Messages
• Inbound Messages
• SMS API

Incentivized

• The email designing part could be easier to use. There are certain simple shortcuts that don't work, for example, adding links is more complicated than it should be, moving blocks around is hard, etc.
• There's no good way to filter by 'active' and 'inactive' subscribers when editing en-mass.
• I'd like more reporting data on one page.

Incentivized

• For some reason once the campaign is sent it doesn't start to send SMS right away it may take 30min to a couple of hours. It doesn't matter is your campaign is not urgent or emergency.
• You have to upload your contact list for the specific campaign It seems that you can't just copy and paste the numbers for quick campaigns.
• Even if the UX is undertandable, there is room for improvement.

Incentivized

I am committed at the moment. Rebuilding the automations I have would be a huge time drain. Plus the cost of learning a new system and the risk to deliverability of porting a 6,000 person list to a new platform. Also, AC offers everything I need ast a reasonable (but a little high) price. So, why not a 10? Because, early 2023, AC dropped a massive 2x price hike on long-term customers. They knew few would shift, so this feels like a cynical cash grab and left a bad taste, If they do something like this again, this camel will have a broken back.

Incentivized

ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.

I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.

Incentivized

Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.

Incentivized

This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.

Incentivized

Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.

Incentivized

I transitioned from Mailchimp to ActiveCampaign because it was so much more user friendly and allowed me to do a lot more in regards to lead magnets than Mailchimp can. For example, ActiveCampaign allows users to sign up for a lead magnet as many times as they like to keep receiving it (in case they've lost or deleted the email with access to the lead magnet). Mailchimp was unable to do this. And the categorization of users and the trigger email sequencing was a lot easier in ActiveCampaign.

Incentivized

I already pointed out this but basically we decided to go with SMS.to because 2 reasons:

1. It can be paid with paypal (first reason) we have some bad experience with other products because payment gateways may suddenly block your cards and you're unable to pay even if you want to use the service so when we saw that SMS.to has Paypal payment we just decided to go for this option.

2. You pay per message and not per contact this is ideal other platforms will ask you a monthly fee for marketing features that you're not looking plus paying per SMS or per contact we were just looking a straight forward software in order to send SMS campaigns.

Incentivized

My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.

Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.

At this point, I don't think I'd ever use any other platform!

Incentivized

• Automations free up time - once set up, email campaigns execute in seconds
• Emailing my newsletter is a second touch-point for my clients
• The flat rate for my subscription means that I reach my clients and prospects for fractions of a cent each month

Incentivized

• Easy communication.
• Better engagements thanks to fast delivery of messages.
• It's a great marketing software.

Incentivized