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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Acquia Digital Experience Platform

    Score7.9 out of 10
    N/AThe Acquia Digital Experience Platform is an "Open DXP" with its two core pillars being content and data. Built on top of one of the largest open-source content management systems, Drupal, it aims to provide the flexibility and interoperability a modern organization needs. With its customer data platform, it allows organizations to understand who their customers are and deliver personalized experiences. Acquia's DXP offers variety of other tools including digital asset management,…N/A

    BlueConic

    Score7 out of 10
    N/ABlueConic, the a pure-play customer data platform, designed to liberate companies’ first-party data from disparate systems and makes it accessible wherever and whenever it is required to transform customer relationships and drive business growth. The vendor states over 300 companies use BlueConic to unify data into persistent, individual-profiles, and then activate it across customer touchpoints and systems in support of a wide range of growth-focused initiatives, including customer…N/A
    Pricing
    Acquia Digital Experience PlatformBlueConic
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Acquia Digital Experience PlatformBlueConic
    Free Trial
    NoYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details——
    More Pricing Information
    Community Pulse
    Acquia Digital Experience PlatformBlueConic
    Considered Both Products
    Acquia
    No answer on this topic
    BlueConic
    No answer on this topic
    Key User Insights
    Would buy again
    97%
    Would buy again
    74 Answers
    No answers on this topic
    Delivers good value for the price
    94%
    Delivers good value for the price
    64 Answers
    No answers on this topic
    Happy with the feature set
    96%
    Happy with the feature set
    73 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    48 Answers
    No answers on this topic
    Implementation went as expected
    90%
    Implementation went as expected
    53 Answers
    No answers on this topic
    Features
    Acquia Digital Experience PlatformBlueConic
    Security
    Comparison of Security features of Acquia Digital Experience Platform and BlueConic
    Feature
    Acquia Digital Experience Platform
    8.0
    49 Ratings
    3% below category average
    BlueConic
    -
    Ratings
    Role-based user permissions8.049 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Acquia Digital Experience Platform and BlueConic
    Feature
    Acquia Digital Experience Platform
    7.7
    41 Ratings
    8% below category average
    BlueConic
    -
    Ratings
    API7.839 Ratings00 Ratings
    Internationalization / multi-language7.632 Ratings00 Ratings
    Web Content Creation
    Comparison of Web Content Creation features of Acquia Digital Experience Platform and BlueConic
    Feature
    Acquia Digital Experience Platform
    7.9
    43 Ratings
    4% above category average
    BlueConic
    -
    Ratings
    WYSIWYG editor7.331 Ratings00 Ratings
    Code quality / cleanliness8.134 Ratings00 Ratings
    Admin section7.942 Ratings00 Ratings
    Page templates8.030 Ratings00 Ratings
    Library of website themes8.226 Ratings00 Ratings
    Mobile optimization / responsive design7.828 Ratings00 Ratings
    Publishing workflow7.934 Ratings00 Ratings
    Form generator7.924 Ratings00 Ratings
    Web Content Management
    Comparison of Web Content Management features of Acquia Digital Experience Platform and BlueConic
    Feature
    Acquia Digital Experience Platform
    7.0
    35 Ratings
    3% below category average
    BlueConic
    -
    Ratings
    Content taxonomy7.728 Ratings00 Ratings
    SEO support6.029 Ratings00 Ratings
    Bulk management6.931 Ratings00 Ratings
    Availability / breadth of extensions7.432 Ratings00 Ratings
    Community / comment management7.226 Ratings00 Ratings
    Tag Management
    Comparison of Tag Management features of Acquia Digital Experience Platform and BlueConic
    Feature
    Acquia Digital Experience Platform
    -
    Ratings
    BlueConic
    7.0
    1 Ratings
    17% below category average
    Tag library00 Ratings7.01 Ratings
    Tag variable mapping00 Ratings7.01 Ratings
    Ease of writing custom tags00 Ratings7.01 Ratings
    Rules-driven tag execution00 Ratings7.01 Ratings
    Tag performance monitoring00 Ratings7.01 Ratings
    Page load times00 Ratings7.01 Ratings
    Mobile app tagging00 Ratings7.01 Ratings
    Library of JavaScript extensions00 Ratings7.01 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Acquia Digital Experience Platform and BlueConic
    Feature
    Acquia Digital Experience Platform
    -
    Ratings
    BlueConic
    7.0
    1 Ratings
    16% below category average
    Standard visitor segmentation00 Ratings7.01 Ratings
    Behavioral visitor segmentation00 Ratings7.01 Ratings
    Traffic allocation control00 Ratings7.01 Ratings
    Website personalization00 Ratings7.01 Ratings
    Customer Data Management
    Comparison of Customer Data Management features of Acquia Digital Experience Platform and BlueConic
    Feature
    Acquia Digital Experience Platform
    -
    Ratings
    BlueConic
    7.0
    1 Ratings
    19% below category average
    Account Scoring00 Ratings7.01 Ratings
    Customer Data Governance00 Ratings7.01 Ratings
    Data Connectors00 Ratings6.01 Ratings
    Data Enhancement00 Ratings7.01 Ratings
    Data Ingestion00 Ratings7.01 Ratings
    Data Storage00 Ratings8.01 Ratings
    Data Visibility00 Ratings7.01 Ratings
    Event Data00 Ratings7.01 Ratings
    Identity Resolution00 Ratings7.01 Ratings
    Best Alternatives
    Acquia Digital Experience PlatformBlueConic
    Small Businesses
    Yext
    Score8.9 out of 10
    Twilio Segment
    Score8.3 out of 10
    Medium-sized Companies
    Sitecore Digital Experience Platform
    Score8.7 out of 10
    Treasure Data
    Score9 out of 10
    Enterprises
    Progress Sitefinity
    Score6.8 out of 10
    Treasure Data
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Acquia Digital Experience PlatformBlueConic
    Likelihood to Recommend
    8.4
    (93 ratings)
    7.0
    (4 ratings)
    Likelihood to Renew
    8.9
    (11 ratings)
    -
    (0 ratings)
    Usability
    7.7
    (2 ratings)
    5.0
    (1 ratings)
    Support Rating
    9.0
    (5 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.1
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    8.3
    (73 ratings)
    -
    (0 ratings)
    User Testimonials
    Acquia Digital Experience PlatformBlueConic
    Likelihood to Recommend
    Acquia
    It made it super easy to upgrade 300+ Drupal sites to the latest major version in 12 weeks, end to end. It is easy to deploy legal changes and updates to components at scale. Turnkey service to deploy new environments and to clone sites. There are no ecosystem lock-in principles for Customer service/success services and professional services for new approaches.
    Incentivized
    Read full review
    BlueConic
    Where you are looking for agility and product placement - this is a great product. We were able to move $750k in product in a month due to the pure agility in offering more targetted discounts to users at the right moment. If you use the software correctly - this is like giving your core website experience steriods to offer users the right products at the right time. This shouldn't, however, replace comprehensive funnel testing. Think of it more like hyper offer-management service
    Incentivized
    Read full review
    Pros
    Acquia
    • It's fast, no lag time
    • Exceptionally good support. When there's a problem, you reach out to your account manager who either fixes the issue or gets you to the right person. We've had no downtime.
    • Platform is very accessible to those who know how to manage the back end software.
    Incentivized
    Read full review
    BlueConic
    • BlueConic's technology and interface is second to none. They excel at taking potentially difficult tasks and making them easy for users to accomplish without having to stretch the platform's limits or reach out to customer support.
    • The way BlueConic integrates with websites almost seems like magic; by placing a single tag you're able to track almost everything and deploy website personalization.
    • BlueConic releases frequent updates to the platform, like new integrations to other platforms and different tools for tracking data.
    Incentivized
    Read full review
    Cons
    Acquia
    • Support responds pretty quickly to critical tickets, but they can be slow to respond on non-urgent items. Some of what we experienced may have been related to a newer ticketing system recently implemented.
    • Standard support covers business days/hours but only critical support is available outside those times. We typically schedule our website updates for the weekend or "off" hours when only critical support is available.
    Incentivized
    Read full review
    BlueConic
    • They should have the ability to port data beyond O&O properties. This is likely more complex than I make it seem, but a deal w/ a DMP to be able to do so would likely solve the issue.
    • Could have some more "out of the box" APIs.
    • WOuld be great if they had in-house consultants that could come and help set-up best practices with your other existing partnerships (this would be a HUGE ask though; places like Salesforce charge thousands for such services).
    Incentivized
    Read full review
    Likelihood to Renew
    Acquia
    We rated our renewal likelihood an 8 because Acquia DXP delivers solid reliability, strong enterprise security, and an infrastructure built specifically for Drupal that takes the burden off our internal hosting management. The developer tooling and cloud stability are exceptional. The only factors keeping it from a 10 are the premium licensing costs and the learning curve for non-technical users, which requires ongoing budget justification during annual renewal discussions.
    Incentivized
    Read full review
    BlueConic
    No answers on this topic
    Usability
    Acquia
    It's a great user interface. It's always being updated and I've never noticed a bad update that increased the complexity or reduced
    Incentivized
    Read full review
    BlueConic
    I think without a bit of training and knowledge it would be hard to walk right into a role or a task inside of BlueConic - it is kind of hard to comprehend everything that is available and all of the options. The language inside of BlueConic is also very different than other things in the industry, so it was hard to understand what it would line up with.
    Incentivized
    Read full review
    Support Rating
    Acquia
    Every time we have had an issue, Acquia support has responded promptly and worked with us as a team to solve the problem. The Acquia support team is global and we have literally had interactions with all of their support offices, yet the experience has been the same - top notch
    Incentivized
    Read full review
    BlueConic
    No answers on this topic
    Implementation Rating
    Acquia
    It was implemented when I got there. I don't know how it was prior.
    Incentivized
    Read full review
    BlueConic
    No answers on this topic
    Alternatives Considered
    Acquia
    We chose Acquia for a much better UI that gave non-analytical marketers and easy to use tool where they could create their own reports. The campaign side of things also had an easier to use UI as well, that made the targeting of audiences much easier.
    Incentivized
    Read full review
    BlueConic
    BlueConic is more lightweight and allows for more unique experiences at the same time. Again - this isn't meant to perfect the core UX of your site, but sit on top to deliver unique experiences to control offer management and close rates.
    Incentivized
    Read full review
    Scalability
    Acquia
    The DXP tools can handle millions of requests and can scale automatically to fit your needs. We have clients that use only part of the DXP tools and have a small usage, but even in these cases they see great value in using tools like personalization and CDP.
    Incentivized
    Read full review
    BlueConic
    No answers on this topic
    Return on Investment
    Acquia
    • Acquia has helped us to stabilize and optimize our website performance, lowering page load times and dramatically decreasing the frequency of issues experienced by end-users.
    • Acquia SOLR search provided a much-improved search experience on our website.
    • Acquia's PCI-compliant hosting has helped us to remain compliant and cyber-secure.
    • We are working to implement Acquia Site Studio and Acquia Personalization now and expect those to improve our operation agility and ability to drive more relevant experiences to our various website visitors.
    Incentivized
    Read full review
    BlueConic
    • BlueConic has lead to a deeper understanding of how customers engage with our content
    Incentivized
    Read full review
    ScreenShots