BlueConic, the a pure-play customer data platform, designed to liberate companies’ first-party data from disparate systems and makes it accessible wherever and whenever it is required to transform customer relationships and drive business growth. The vendor states over 300 companies use BlueConic to unify data into persistent, individual-profiles, and then activate it across customer touchpoints and systems in support of a wide range of growth-focused initiatives, including customer…
Media Director in Marketing at Fusion92 (Marketing and Advertising, 501-1000 employees)
Chose BlueConic
I think the overall experience and customer service was better on the BlueConic side of things which is what swayed us in their direction. The GAM connection was also another huge plus for us. We ultimately chose BlueConic as our final CDP and we are very happy with that …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Digital and Social Content in Marketing at Hill's Pet Nutrition (Consumer Goods, 1001-5000 employees)
Chose BlueConic
BlueConic is more lightweight and allows for more unique experiences at the same time. Again - this isn't meant to perfect the core UX of your site, but sit on top to deliver unique experiences to control offer management and close rates.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Senior Marketing Technologist in Marketing at Lawrence & Schiller (Marketing and Advertising, 51-200 employees)
Chose BlueConic
BlueConic is definitely a leader in the CDP and marketing data space. After looking at several similar tools they stood apart due to the tools intuitiveness and power, along with their great customer support.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Publisher at National Review (Publishing, 11-50 employees)
Chose BlueConic
BC is by far and large the most affordable, but definitely requires more 'in-house' data knowledge. Its capabilities are far less, but the others focus more on a data-overall approach, whereby blueconic is 1st party-focused. I found that all the bells and whistles of the "Krux…
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Key User Insights
Would buy again
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Delivers good value for the price
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Happy with the feature set
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Lived up to sales and marketing promises
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Implementation went as expected
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Features
BlueConic
Tag Management
Comparison of Tag Management features of BlueConic
Feature
BlueConic
7.0
1 Ratings
17% below category average
Tag library
7.01 Ratings
Tag variable mapping
7.01 Ratings
Ease of writing custom tags
7.01 Ratings
Rules-driven tag execution
7.01 Ratings
Tag performance monitoring
7.01 Ratings
Page load times
7.01 Ratings
Mobile app tagging
7.01 Ratings
Library of JavaScript extensions
7.01 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of BlueConic
Feature
BlueConic
7.0
1 Ratings
16% below category average
Standard visitor segmentation
7.01 Ratings
Behavioral visitor segmentation
7.01 Ratings
Traffic allocation control
7.01 Ratings
Website personalization
7.01 Ratings
Customer Data Management
Comparison of Customer Data Management features of BlueConic
Where you are looking for agility and product placement - this is a great product. We were able to move $750k in product in a month due to the pure agility in offering more targetted discounts to users at the right moment. If you use the software correctly - this is like giving your core website experience steriods to offer users the right products at the right time. This shouldn't, however, replace comprehensive funnel testing. Think of it more like hyper offer-management service
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
BlueConic's technology and interface is second to none. They excel at taking potentially difficult tasks and making them easy for users to accomplish without having to stretch the platform's limits or reach out to customer support.
The way BlueConic integrates with websites almost seems like magic; by placing a single tag you're able to track almost everything and deploy website personalization.
BlueConic releases frequent updates to the platform, like new integrations to other platforms and different tools for tracking data.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
They should have the ability to port data beyond O&O properties. This is likely more complex than I make it seem, but a deal w/ a DMP to be able to do so would likely solve the issue.
Could have some more "out of the box" APIs.
WOuld be great if they had in-house consultants that could come and help set-up best practices with your other existing partnerships (this would be a HUGE ask though; places like Salesforce charge thousands for such services).
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I think without a bit of training and knowledge it would be hard to walk right into a role or a task inside of BlueConic - it is kind of hard to comprehend everything that is available and all of the options. The language inside of BlueConic is also very different than other things in the industry, so it was hard to understand what it would line up with.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
BlueConic is more lightweight and allows for more unique experiences at the same time. Again - this isn't meant to perfect the core UX of your site, but sit on top to deliver unique experiences to control offer management and close rates.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
