123FormBuilder vs. FormAssembly

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
123FormBuilder
Score 8.0 out of 10
N/A
123ContactForm is an online form and survey builder. Its drag and drop interface doesn't require coding skills, thus it can be used by both technical and non-technical people. The web forms can be integrated with various 3rd party apps and can be fully customized to match business or individual needs.
$37
per month per user
FormAssembly
Score 8.6 out of 10
N/A
The FormAssembly Data Collection Platform helps organizations collect, connect, and protect data. It features a no-code form builder that simplifies the process of collecting data in the most complex environments. Multi-stage workflows automate manual processes and business-critical integrations – including Salesforce, Google, and Microsoft – provide a connected data ecosystem that ensures data is where it’s needed, when it’s needed. Its operational standards, combined with…N/A
Pricing
123FormBuilderFormAssembly
Editions & Modules
Gold
$37.00
per month per user
Platinum
$49.00
per month per user
Diamond
$99.00
per month per user
Enterpise
$225
per month per user
Basic
Free
Basic
Contact Sales
Enterprise
Contact sales
Government
Contact sales
Team
Contact Sales
Essentials
Contact Sales
Offerings
Pricing Offerings
123FormBuilderFormAssembly
Free Trial
NoYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional DetailsDiscount of up to 50% available for annual pricing.
More Pricing Information
Community Pulse
123FormBuilderFormAssembly
Features
123FormBuilderFormAssembly
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Product A and Product B
123FormBuilder
-
Ratings
FormAssembly
9.4
Ratings
17% above category average
Survey templates00 Ratings9.80 Ratings
Themes00 Ratings8.50 Ratings
Custom logo/branding00 Ratings10.00 Ratings
Survey Content
Comparison of Survey Content features of Product A and Product B
123FormBuilder
-
Ratings
FormAssembly
10.0
Ratings
16% above category average
Changes to live survey00 Ratings10.00 Ratings
Question design help00 Ratings10.00 Ratings
Multiple question types00 Ratings10.00 Ratings
Survey Logic
Comparison of Survey Logic features of Product A and Product B
123FormBuilder
-
Ratings
FormAssembly
10.0
Ratings
19% above category average
Survey logic flexibility00 Ratings10.00 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Product A and Product B
123FormBuilder
-
Ratings
FormAssembly
9.5
Ratings
15% above category average
Response tracking00 Ratings10.00 Ratings
Data export00 Ratings10.00 Ratings
Standard reports00 Ratings10.00 Ratings
Custom reports00 Ratings10.00 Ratings
Analytics00 Ratings7.50 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Product A and Product B
123FormBuilder
-
Ratings
FormAssembly
9.0
Ratings
3% above category average
Access controls00 Ratings7.90 Ratings
Compliance00 Ratings10.00 Ratings
Survey Distribution
Comparison of Survey Distribution features of Product A and Product B
123FormBuilder
-
Ratings
FormAssembly
7.9
Ratings
4% below category average
Vendor-offered crowdsourcing00 Ratings6.00 Ratings
Respondent restrictions00 Ratings9.70 Ratings
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User Ratings
123FormBuilderFormAssembly
Likelihood to Recommend
1.0
(0 ratings)
10.0
(0 ratings)
Likelihood to Renew
6.0
(0 ratings)
8.5
(0 ratings)
Usability
8.0
(0 ratings)
-
(0 ratings)
Availability
8.0
(0 ratings)
10.0
(0 ratings)
Performance
9.0
(0 ratings)
-
(0 ratings)
Support Rating
7.0
(0 ratings)
10.0
(0 ratings)
Online Training
8.0
(0 ratings)
-
(0 ratings)
Implementation Rating
8.0
(0 ratings)
-
(0 ratings)
Configurability
9.0
(0 ratings)
-
(0 ratings)
Ease of integration
9.0
(0 ratings)
-
(0 ratings)
Product Scalability
7.0
(0 ratings)
-
(0 ratings)
Vendor post-sale
8.0
(0 ratings)
-
(0 ratings)
Vendor pre-sale
8.0
(0 ratings)
-
(0 ratings)
User Testimonials
123FormBuilderFormAssembly
Likelihood to Recommend
In our case we used it in a range of varying scenarios across internal functions as well as for external clients. It is fairly well featured and suited for use across multiple use cases. Albeit we ended up not using the pay features because it was an occasional requirement for us, I think one of the areas where it would be well suited would be processes requiring online payments based on variable logic. The pricing structure ironically makes it less suited for the same scenario for users with limited requirements.
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FormAssembly has been an essential tool to have in our back pocket. It's best when you need a form quickly and can compromise on some of the dynamic elements that would be possible in Visualforce. It serves a particularly critical need when skilled developers are at a premium, but clever admins are available.
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Pros
  • We could build html forms with little or no html experience. This is empowering.
  • We were notified right away when someone completed a form. This was helpful with scheduling workshops, among other things.
  • The reporting feature was great, as it was easy for administrators to see results at a glance.
Read full review
  • SalesForce integration is really nice. You can map to specific fields with form values, or you can use detailed formulas. You can also choose to bypass assignment rules on a per-form basis, and create customized logic for when cases are created, when leads are created/merged, etc. It's very robust.
  • Form creation in general is very simple. They've gotten good over the years of creating an intuitive, drag and drop interface that's quick to edit. I like that you can also assign values to fields so conditional form building gets easy.
  • I like that you can customize how responses are viewed in the response window. Choose what columns show up so you can find records with ease, and with just one glance. OR you can download everything to excel in a snap too.
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Cons
  • You need to be able to give your customers i.e. me the ability to be able to send an SMS to the consumers filling in our enquiry forms.
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  • The information coming from Salesforce to use in the choices for an answer does not always appear as needed. (API vs name).
  • Ability for Admins to see and edit every user's forms. This would be useful in the event that someone is no longer with the institution.
  • When a form is cloned, it would be nice if the connector were also cloned but not active. This would allow us to verify and turn on without having to rebuild everything.
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Likelihood to Renew
I like the product, but I am no longer in control of the project where this product was being used. However, I would definitely use 123ContactForm on future products
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One major point for us is our migration to a completely Microsoft infrastructure. IN addition to that, the afore mentioned need to ingest external data resources means that we do have our eyes open toward the landscape so that we can fill these needs. This in no way indicates a move away from FormAssembly: their support is first rate, and so far the product has always stood up to the tests we've put it through.
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Usability
Easy to install and quickly explain to others how to use
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Given how many sophisticated features appear in the form builder itself, the back-end management can feel strikingly skimpy at times. More dynamic or visually appealing confirmation messages/email notifications would realign these with the existing capabilities of the forms themselves. This is a small issue though because data capture is our primary priority in form fills and it is always excellent in Salesforce!
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Reliability and Availability
I did not encounter any blackout issues
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No answers on this topic
Performance
The interface was very good and easy to use. Everything loaded quickly and it was easy to integrate other products
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No answers on this topic
Support Rating
Very neutral, did not have to use support a lot
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While it's not a true development package and misses some features like ingestion of external data for lists, etc... the product is fast, stable, easy to use, and will suit the needs of anyone needing online form functionality with SalesForce and other connectors available for your marketing needs.
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Online Training
I installed 123ContactForm myself and while I had some issues installing it I was able to visit their website and the troubleshooting information they provided in their faq section. They did offer other support if a user needed additional support, but I found the information provided on their website to be more than sufficient
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No answers on this topic
Implementation Rating
123ContactForm was very easy to implement and the content provided by them supported the product very well and answered all of my questions
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No answers on this topic
Alternatives Considered
I think functionality between 123FormBuilder and other options is quite similar, in most cases. Where I found 123FormBuilder to be a significant winner was with regard to ease of use, and overall UX. Robust, simple, accessible, effective, and customizable are the keywords I'd highlight that helped me choose 123FormBuilder with complete confidence. That's not to say the other options will fail you, but you surely can't go wrong with 123FormBuilder.
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Form Assembly allows for advanced data mapping, pre-filling forms with Salesforce data, and working with custom objects. FormAssembly excels in Salesforce Integration, as it is highly specialized and deeply integrated. Often considered the industry leader for Salesforce forms, Formstack has strong integration, but may not offer the same level of granular control as FormAssembly.
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Scalability
It was easy to install and I believe that would make it easy to use across several websites
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No answers on this topic
Return on Investment
  • While looking at other task request systems like Zoho and Wrike. 123ContactForm has been the most cost-effective tool for building request forms that fit the needs of the creator and user.
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  • FormAssembly allows for us to take manual spreadsheet driven processes and standardize them in a scalable manner.
  • FormAssembly allows for our customers to own a process of sales (print shipment allocations) that previously our reps were burden with.
  • FormAssembly integrates well with our TechStack.
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ScreenShots

123FormBuilder Screenshots

Screenshot of the 123FormBuilder home pageScreenshot of the dashboardScreenshot of the form editorScreenshot of the new form windowScreenshot of where to add integrations to formsScreenshot of

FormAssembly Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of