Love Khoros!
March 15, 2018

Love Khoros!

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Modules Used

  • Conversations
  • Intelligence

Overall Satisfaction with Khoros Marketing (Formerly Spredfast + Lithium)

We use Khoros to manage all of our social media accounts, including leadership handles and LI accounts. The social media accounts are managed by social media/PR, careers, internal comms, and marketing. It allows us to control campaigns across multiple teams and streamlines the analytics process. It also provides us company-wide governance of what's scheduled to post.

Pros

  • The scheduling capabilities are excellent - it's easy to schedule multiple posts across different accounts, assign campaign labels to each post for future tracking, and to see an at-a-glance view of what's on the calendar.
  • The Intelligence platform has been an invaluable social listening tool, and the campaign dashboards give leadership the high-level metrics they need (and the ability for us to drill down for more granular data points)
  • We also really like the Planner functionality that lets you manage a campaign from start to finish with multiple users and accounts.

Cons

  • Additional functionality for paid campaigns - I believe this is being worked on.
Khoros is perfect for companies with 15+ social media accounts across multiple teams.

Khoros Social Media Management Feature Ratings

Boolean keyword searches
7
Filtering out noise/spam
7
Sentiment analysis
5
Broad channel coverage
8
Content planning and scheduling
10
Audience targeting
10
Workflow management
10
Automated routing and prioritization
10
Customer interaction histories
Not Rated
Bulk actions
6
Lead generation
Not Rated
Content marketing
Not Rated
Campaigns and promotions
10
Twitter
10
Facebook
10
LinkedIn
7
Google+
Not Rated
Instagram
8
Pinterest
8
YouTube
Not Rated
Campaign success analytics
8
Real-time tracking
6
Competitor analysis
Not Rated
Role-based user permissions & privileges
10
Mobile access
10

Khoros Marketing (Formerly Spredfast + Lithium) Implementation

Everyone we worked with was super helpful and personable, and the trainings were phenomenal.

Khoros Marketing (Formerly Spredfast + Lithium) Reliability

I've always found Khoros to be incredibly responsive.

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