Khoros Shines
Updated January 18, 2018

Khoros Shines

Tracy Whitelaw | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Modules Used

  • Conversations
  • Intelligence
  • Audience
  • Experiences
  • Promotions

Overall Satisfaction with Khoros Marketing (Formerly Spredfast + Lithium)

We use Khoros in our digital marketing team to meet the biggest majority of our social media needs. Our use of Khoros is across a variety of their platforms, including Conversations, Promotions, Intelligence, and Care. Our biggest use of Khoros is Care, which we use to efficiently manage our customer care within social media. I have a team of 6 in there who love using Care. We also use Khoros for all our reporting, both manual and automated. As we get closer to our global event, Khoros will become increasingly important for not only Care, but also for reports and analytics. We currently use it to provide whole of company reports on a regular basis and we have onboarded a number of other partner agencies into the system and it is been a joy to use.

Pros

  • Customer care for social media is handled exceptionally in Khoros
  • Amazing onboarding process and they continue to assist throughout your contract
  • Detailed scheduling and calendar tool with a fantastic user experience
  • Analytics are wide-ranging and allow for analytics that are high level or more detailed deep dive

Cons

  • Would like to see more localised tech support
I would say that it is clear that Khoros is dedicated to social media marketing, whereas with Social Studio it always felt like it was a bought add-on to an already large ecosystem within Salesforce. This means that from a user experience and a support focus, Khoros has better overall functionality to it than Social Studio.
If you're looking for an enterprise solution for your social media management or if you're looking to add multiple teams, Khoros is the best tool on the market currently for this. It is also fantastic for really allowing teams to take ownership of their content with numerous workflows and assigning built into the system.

Khoros Social Media Management Feature Ratings

9.3
Boolean keyword searches
10
Filtering out noise/spam
10
Sentiment analysis
7
Broad channel coverage
10
10.0
Content planning and scheduling
10
Audience targeting
10
Workflow management
10
9.7
Automated routing and prioritization
10
Customer interaction histories
10
Bulk actions
9
9.0
Lead generation
9
Content marketing
9
Campaigns and promotions
9
8.4
Twitter
10
Facebook
9
LinkedIn
8
Google+
8
Instagram
8
Pinterest
8
YouTube
8
9.0
Campaign success analytics
9
Real-time tracking
9
Competitor analysis
9
9.0
Role-based user permissions & privileges
10
Mobile access
8

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