Item: PathFactory
Rating: 10
Author: Kathleen Wong

Overall Satisfaction with PathFactory

Use Cases and Deployment Scope

PathFactory is currently being used within the marketing department as a content activation tool. We use PathFactory to drive acquisition and conversion by creating an integrated and contextual experience personalized to our buyer, and help our content team make better decisions.

We intend to deploy it to sales this year as well, and enable them to view PathFactory insights and data, and send out tracks themselves.

Pros and Cons

Pros

PathFactory tracks allow prospects to binge on content, giving them a contextual and personalized user experience.
PathFactory gives Sales insight into what their prospects are engaging with.
With the Marketo integration, PathFactory allows us to build behavior-based nurture programs and score on engaged intent.
The team at PathFactory have been great! They're always responsive and have been key to helping us build out our campaigns for 2019.

Cons

PathFactory lacks A/B testing functionality.
It would be great to see campaign-level reporting, specifically having the ability to view the performance/analytics of multiple tracks at once. Today, PathFactory only allows you to see individual track performance or an overview of all tracks.

Return on Investment

It's too early to tell the impact of PathFactory on our overall business objectives.

Alternatives Considered

Uberflip

Unfortunately, I was not part of the buying process.

Likelihood to Recommend

PathFactory works really well when trying to educate the prospect. We allow the prospect to consume as much or as little content as they like. It allows us to understand what content is resonating and engaging buyers, which topics, formats, and lengths work best to enable and nurture the buyer most effectively.

PathFactory Feature Ratings

Experience Using PathFactory

Implementation Rating

While I wasn't here for the initial implementation of PathFactory, the team has been super supportive on helping us implement smaller initiatives, such as system enhancement and enablement.

Reliability and Availability

PathFactory support is very responsive. While we have had a few outages, the timing was minimal, and did not cause any issues to our tracks.

Performance

The product UX is very responsive and have no issues with generating reports, or creating tracks.

Training Types Used

Online Training

Online Training

I wasn't here for the initial training, but we've been trained on numerous new features since, such as the Microsites. The overall training was great! It was really more of a conversation, which engaged users and helped with buy-in.

Likelihood to Renew

PathFactory is integrated across our site and campaigns, such as our nurture programs and sales collateral. It's helped us accelerate the lead life cycle and helped onboard new customers. We're very happy the level of service from the team and wouldn't give it up!

Comments

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Lauren Triance-Haldane
(Vendor Representative) commented 7 years ago
Hi Kathleen - Thanks so much for taking the time to share your thoughts on PathFactory and we're glad you enjoy working with us...right back at you and the Fiix team! I wanted to let you know that we're planning to introduce functionality to tie your content reporting to campaigns, mapped to data in your CRM and Marketing Automation Platform. Today PathFactory does allow you to see performance of all tracks in one view; however this year we will introduce additional flexibility to allow you to select fields of your choice, including multiple tracks.

PathFactory will change the way you look at content