Increase content relevance by audience
August 11, 2023

Increase content relevance by audience

Traci Gregorski | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with PathFactory

We produce a high volume of content to help educate and inform our customers and prospects, but getting them to consume more of what we are creating was a challenge. In addition, there are distinct buying personas and multiple stakeholders on nearly every opportunity, with different areas of concern. Pathfactory allows us to serve related content in multiple ways, driving engagement and conversions.

Pros

  • Drives engagement with your content
  • Creates a personalized experience by persona/group
  • Facilitates additional consumption and interaction points

Cons

  • It would be nice if Website tools were part of the main offering rather than additional
  • 54% incremental engagement: percentage of time spent on assets after the initial piece of content
  • 28% binge rate: percentage of viewers who view two or more assets per session

Do you think PathFactory delivers good value for the price?

Yes

Are you happy with PathFactory's feature set?

Yes

Did PathFactory live up to sales and marketing promises?

Yes

Did implementation of PathFactory go as expected?

Yes

Would you buy PathFactory again?

Yes

If you are in an industry where content drives pipeline through engagement and education, Pathfactory is an invaluable tool to help people consume more of what you are producing and offers additional entry and interaction points on your website. It also creates very specific and personalized paths through your assets.

PathFactory Feature Ratings

Content Creation ()
Not Rated
Content Publishing
10.0
Content hub
10
Embedded CTAs
10
Content Reporting & Analytics
10.0
Audience profiling and targeting
10
Content performance analytics
10

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