Great solution!
December 13, 2022

Great solution!

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with PathFactory

I've used a competing solution before path factory and I like Pathfactory much better because of the analytics, it's user friendly, and it's built into salesforce! I like how intuitive the dashboard is and how it sends assets as a link that doesn't have to be embedded, this shows our prospects that we're committed to security.

Pros

  • analytics
  • education
  • easy to use

Cons

  • built-in Salesloft integration
  • better dashboard
  • better user experience
  • Engaging prospects
  • educating prospects
  • educating our bdr team

Do you think PathFactory delivers good value for the price?

Not sure

Are you happy with PathFactory's feature set?

Yes

Did PathFactory live up to sales and marketing promises?

Yes

Did implementation of PathFactory go as expected?

Yes

Would you buy PathFactory again?

Yes

I didn't evaluate any products
I use path factory for my own learning and for sending resources to prospects. It has improved communication and saved time for our marketing team, especially those who create the assets. It would be nice if there was a way that Salesloft could alert us when someone read a resource rather than going to salesforce.

PathFactory Feature Ratings

Content Creation ()
Not Rated
Content Publishing
6.3
Content hub
4
Forms / Gated content
6
Embedded CTAs
5
Content automation
10
Content Reporting & Analytics
3.0
Audience profiling and targeting
1
Closed-loop tracking and reporting
2
Content performance analytics
6

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