Item: PathFactory
Rating: 10
Author: Verified User

Overall Satisfaction with PathFactory

Use Cases and Deployment Scope

We use PathFactory as our platform of choice for our global webinars. We wanted a self-serve platform with the flexibility to upload on-demand webinars, as well as broadcast, live webinars as we needed in all the languages that we support. We use this across all regions, Americas, Europe, and the Asia Pacific, and find the platform very versatile and easy to use. The main business problem that we tried to solve was how to provide users with a rich webinar experience that enabled them to explore related content on the site while watching a webinar. We needed a way to engage our customers with additional content that would support their needs in their journey. The professional services provided by PathFactory are world-class. They have been our partner for over 2 years and are the gold standard of the kind of support that a client looks for in a vendor.

Pros and Cons

Pros

Very responsive to the needs of their client. Their level of support is the gold standard. They are flexible and willing to do whatever it takes to address requests from our team.
They have a quick turnaround time and provide exceptional service to address the needs of their clients.
They are innovative and think outside the box to provide solutions to challenges that their clients might have. We had a few challenges that we did not know how to handle and Pathfactory came up with solutions that we did not think of and then proceeded to execute and deliver a better-than-expected solution.
They behave like a partner by doing whatever it takes to support their clients. They make you feel like they are on your side along the way.
They have a can-do attitude. No matter how big or small the request, Pathfactory is there to provide solutions. It is extraordinary the length that they take to make sure that their customers get what they need.

Cons

Focusing on SEO is an area that they can focus a bit more on.
Page speed is an issue, especially on mobile devices. Although their pages are fast, they can be improved on.

Return on Investment

We are able to see information on user behavior at the account level which is very valuable information for us
We are able to see which content is most engaging and least engaging so we can leverage that information in other areas of our site.
The self-serve platform is so easy to use that we have been rolling it out in multiple regions and countries which reduces operations costs.

Key Insights

Do you think PathFactory delivers good value for the price?

Yes

Are you happy with PathFactory's feature set?

Yes

Did PathFactory live up to sales and marketing promises?

Yes

Did implementation of PathFactory go as expected?

Yes

Would you buy PathFactory again?

Yes

Other Software Used

Adobe Analytics, Domo, Microsoft SharePoint

Likelihood to Recommend

PathFactory is an incredible agency that treats their clients as partners. They are very accomodating and find solutions to difficult challenges and provide the level of support that is needed by their clients. They are great at developing a world class webinar experience with insights to user behaviour on their platform. They are great at creating a seamless experience that looks great and is easy to engage with for customers. Their product is great for both desktop and mobile devices and they are willing to make out of the box modifications to adjust to the custom needs of their clients. Their product also provides insights to what customers are engaging with so you can retarget them with the most relevant content to support them after they engage with webinars.

PathFactory Feature Ratings

Comments

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PathFactory is a gold standard for webinars