Pathfactory from a Technologist's POV
November 24, 2020

Pathfactory from a Technologist's POV

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with PathFactory

PathFactory is being used chiefly in our digital events space. At the company I reside at, we use PathFactory to support the larger digital events we host by providing sponsor companies an opportunity to host their associated content in a place that will be accessible before, during, and after their virtual event takes place. We have found this drives engagement in the actual event and also produces leads well after the event has concluded.

Pros

  • Easy to configure from the backend
  • Palatable design options for the frontend product
  • Reporting Capabilities

Cons

  • Featuring some sort of bulk edit capability would be nice
  • Added Stream of Leads (up to several hundred depending on the size of VE)
  • Higher Audience Engagement
PathFactory is very well suited to use in supporting a digital event. It drives engagement in the actual event and also provides an alternate stream of leads. It can also be useful as a standalone product for a company to host assets that they'd like to promote. It may be a little more difficult to implement PathFactory during an in-person event being that it seems less likely people would take time to look at their phones/computers.

PathFactory Feature Ratings

Content Creation ()
Not Rated
Content Publishing
8.0
Content hub
8
Forms / Gated content
8
Embedded CTAs
8
Content automation
Not Rated
Content Reporting & Analytics
7.7
Audience profiling and targeting
7
Closed-loop tracking and reporting
8
Content performance analytics
8

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