Easy way to track content consumption.
November 24, 2020

Easy way to track content consumption.

Ron Butterman | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with PathFactory

[PathFactory is used for] tracking of content consumption by website visitors.

Pros

  • Track which content is used
  • Track where multimedia content is abandoned

Cons

  • Missing native integration with Marketo
  • Identified some content that was never used, prompting quality review.
  • Used in marketing lead scoring.
Easy to implement on website.
Form functionality is better done in marketing automation tool.

PathFactory Feature Ratings

Content Creation ()
Not Rated
Content Publishing
8.0
Content hub
8
Forms / Gated content
Not Rated
Embedded CTAs
Not Rated
Content automation
Not Rated
Content Reporting & Analytics
9.0
Audience profiling and targeting
Not Rated
Closed-loop tracking and reporting
Not Rated
Content performance analytics
9

Comments

More Reviews of PathFactory

  1. Home
  2. Content Marketing Software
  3. PathFactory Reviews
  4. User Review of PathFactory