PathFactory is a winning platform for content marketers
November 12, 2020
PathFactory is a winning platform for content marketers
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with PathFactory
PathFactory is primarily managed and used by the marketing department, with some spillover use by the sales team.
Pros
- Micro-level content engagement metrics by time spent and key topic areas, extremely useful for sales intelligence and ABM
- Easy to deploy curated content tracks that turn a single piece of content into a binge-worthy experience
- Customer specific content pages (explore pages) are easily deployed and highly effective - and make the prospect feel good about the effort we're putting in
- Time-specific engagement triggers make our lead scoring much more intelligent
- Unbelievably comprehensive reporting system is intuitive and offers many insights across both content utilization, ENGAGEMENT and ROI
Cons
- Inability to automatically organize list of content items by reverse chronology means new content must be drag-dropped to top of page. Not a huge deal but a minor annoyance.
- Much improved optimization of content based scoring leads to higher quality MQL triggers to sales
- Binge rates of content are sky high
- Form submissions are much higher than previous solutions due to being able to gate things in more creative, engagement based methods rather than a hard form up front
- Intelligence fed to sales team via salesforce integration is an amazing resource
I used the incumbent for probably 6 or 7 years across 3 companies. I made the switch due to enhanced analytics engine and the sophistication of the track based content system that is offered by PathFactory. I am very happy with my decision and couldn't imagine doing content marketing and engagement any other way.
Comments
Please log in to join the conversation