A solid tool suited for a solid optimization programme (emerging up to connected)
Updated May 03, 2024

A solid tool suited for a solid optimization programme (emerging up to connected)

Fabien Caublot | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Reseller

Overall Satisfaction with Optimizely Web Experimentation

As an agency we service many clients with the Optimizely tech, I personally help them establish the tech and support their everyday optimization needs to ensure success of their optimization programme.

Pros

  • Strong Reporting
  • Multi account / Multi environments / advanced settings
  • Javascript injection at various levels
  • You rarely find yourself limited in your everyday optimization

Cons

  • UI sometimes slow
  • WYSIWYG can be clunky
  • So many ways to do things that it's sometimes hard to know what is the "right way"
  • Might be a bit offputting for non-technical people
  • Money saved not investing in feature/design initiatives showing insignificant effect
  • Increased conversions/revenue from implementing successful experiments
  • Increase in Leads / Sales / AOV for our clients etc..
  • Media efficiency
Pretty scalable yet I haven't worked a lot with the wider suite
> Adobe's pretty cool for its recomentation / AI / ML engine > VWO's wysiwyg is pretty solid and the heatmapping is nice > abtasty's consent features are pretty cool to launch patch and AB Test Consent Rate > Monetate & Dynamic Yield's pre-built personalization features help non-devs deliver solid personalization campaigns > DY's user profiling is pretty solid with Affinity-profile built as user explore the site > WebtrendsOptimize is very customizable and the support team very proactive

Do you think Optimizely Web Experimentation delivers good value for the price?

Yes

Are you happy with Optimizely Web Experimentation's feature set?

Yes

Did Optimizely Web Experimentation live up to sales and marketing promises?

Yes

Did implementation of Optimizely Web Experimentation go as expected?

Yes

Would you buy Optimizely Web Experimentation again?

Yes

Clients with already an experimentation team (Dev, QA, Analysts) that are not nacent to Optimization (emerging and onwards)

Optimizely Web Experimentation Feature Ratings

7.9
a/b experiment testing
10
Split URL testing
10
Multivariate testing
10
Multi-page/funnel testing
10
Cross-browser testing
6
Mobile app testing
9
Test significance
10
Visual / WYSIWYG editor
3
Advanced code editor
10
Preview mode
8
Test duration calculator
5
Experiment scheduler
5
Experiment workflow and approval
5
Dynamic experiment activation
6
Client-side tests
8
Server-side tests
10
Mutually exclusive tests
10
10.0
Standard visitor segmentation
10
Behavioral visitor segmentation
10
Traffic allocation control
10
Website personalization
10
5.5
Form fill analysis
3
Goal tracking
7
Test reporting
7
Results segmentation
Not Rated
CSV export
5
Platform Integration Features ()
Not Rated

Using Optimizely Web Experimentation

20 - A large group of people utilizes Optimizely in our company: Experience Optimization Managers for the operational (running the weekly reports, setting up the targeting and the goals, launching and controlling the quality of the setup), Analysts for tracking and integrations, Developpers to work on the delivery of campaigns and Quality Assurance to review the work delivered.
20 - A large group of people utilizes Optimizely on an ongoing basis since we're an agency: Experience Optimization Managers for the operational (running the weekly reports, setting up the targeting and the goals, launching and controlling the quality of the setup), Analysts for tracking and integrations, Developpers to work on the delivery of campaigns and Quality Assurance to review the work delivered.
  • AB Experiments
  • Personalizations
  • MVT Experiments
  • Redirect Experiments
  • always-on personalizations
  • user profiling/segmentation
Optimizely is a very popular platform, it allows for the basic and the complex use cases, it's the choice of many of our clients.

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