Industry leading experimentation.
October 12, 2023

Industry leading experimentation.

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Optimizely Web Experimentation

We use Optimizely Web Experimentation as the platform for A/B testing and personalization across our marketing website and our app. It helps us test experiences to maximize conversion, improve user experiences, and identify the impact of these experiments.

Pros

  • Experiment design.
  • Measurement

Cons

  • Web editor.
  • Metrics
  • Increased conversion rate, and revenue.
We're using it across departments successfully with many users.
It's well suited to larger companies with significant traffic volumes.

Optimizely Web Experimentation Feature Ratings

7.4
a/b experiment testing
10
Split URL testing
10
Multivariate testing
10
Multi-page/funnel testing
8
Cross-browser testing
6
Mobile app testing
5
Test significance
9
Visual / WYSIWYG editor
8
Advanced code editor
9
Preview mode
3
Test duration calculator
3
Experiment scheduler
7
Experiment workflow and approval
5
Client-side tests
9
Server-side tests
9
9.0
Standard visitor segmentation
8
Behavioral visitor segmentation
9
Traffic allocation control
9
Website personalization
10
8.3
Form fill analysis
7
Goal tracking
9
Test reporting
9
CSV export
8
Platform Integration Features ()
Not Rated

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