Best in Class Experimentation Tool.
October 12, 2023

Best in Class Experimentation Tool.

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Optimizely Web Experimentation

We use Optimizely Web Experimentation to leverage all on-site experimentation and personalization across multiple brands. We use it to improve conversion and engagement metrics for targeted optimizations and strategic efforts. Additionally, we use Optimizely to answer user experience questions and mitigate risk for major structural changes on our sites and across all of our brands.

Pros

  • Traffic splitting and audience targeting.
  • Statistical validation.
  • User friendly UX.

Cons

  • Bulk archive ability.
  • Copying experiments between projects.
  • Mitigated risk of 'shipping' poor experiences.
  • Helped optimize experiences to the most high-conversion option.
We are able to add more sites and projects very simply and without requiring external resources.
Optimizely has a more robust toolset and is also more affordable.
Well suited for a company with a B2C approach, with enough on-site traffic to reach statistical relevance. Not as appropriate for a B2B company or an industry with excessively long sales cycles or lead times.

Optimizely Web Experimentation Feature Ratings

8.4
a/b experiment testing
10
Split URL testing
10
Multivariate testing
10
Multi-page/funnel testing
10
Cross-browser testing
8
Mobile app testing
Not Rated
Test significance
8
Visual / WYSIWYG editor
8
Advanced code editor
10
Preview mode
6
Test duration calculator
2
Experiment scheduler
10
Experiment workflow and approval
Not Rated
Dynamic experiment activation
Not Rated
Client-side tests
10
Server-side tests
8
Mutually exclusive tests
7
9.0
Standard visitor segmentation
10
Behavioral visitor segmentation
7
Traffic allocation control
10
Website personalization
9
8.0
Form fill analysis
Not Rated
Goal tracking
9
Test reporting
7
CSV export
8
Platform Integration Features ()
Not Rated

Comments

More Reviews of Optimizely Web Experimentation

  1. Home
  2. A/B Testing Tools
  3. Optimizely Web Experimentation Reviews
  4. User Review of Optimizely Web Experimentation