Optimizely Content Management System for multi-site use (B2B and D2C)
November 20, 2024

Optimizely Content Management System for multi-site use (B2B and D2C)

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Episerver Content Cloud

Overall Satisfaction with Optimizely Content Management System

Our company uses Optimizely Content Management System for all website content on our D2C/loyalty website and our B2B website, and our non-profit Foundation site.

Pros

  • Publish once update everywhere
  • Scheduled content
  • Ease of use for authors and site managers
  • Flexible layout to build blocks for any use case

Cons

  • It would be nice to have out of the box blocks that can be aligned with our look and feel
  • Cannot see where content is used within catalog
  • Would be great to search images/blocks (might be an issue in our implementation)
  • Time and money saved deploying content- previously created distinct microsites for each campaign
  • Speed to market improved as we can adjust content when needed
  • D2C website sales improved due to better website look, feel, content accuracy
I think the CMS is easy to use but took a few points off for some of the items I mentioned earlier related to ease of search for content authors.
We chose Optimizely (at the time Episerver) after rigorous evaluation and due to overall impression that it was the right long term fit.

Do you think Optimizely Content Management System delivers good value for the price?

Yes

Are you happy with Optimizely Content Management System's feature set?

Yes

Did Optimizely Content Management System live up to sales and marketing promises?

Yes

Did implementation of Optimizely Content Management System go as expected?

Yes

Would you buy Optimizely Content Management System again?

Yes

I think Optimizely Content Management System is well suited for most companies. It’s powerful, but easy to use. It may be less appropriate for companies with blog needs but we don’t have those requirements.

Optimizely Content Management System Feature Ratings

7.7
WYSIWYG editor
6
Code quality / cleanliness
8
Admin section
8
Mobile optimization / responsive design
8
Publishing workflow
8
Form generator
8
6.7
Content taxonomy
8
SEO support
7
Availability / breadth of extensions
5
8.0
API
8
Internationalization / multi-language
8
5.0
Role-based user permissions
5
CMS programming language or framework ()
Not Rated

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