Item: Monetate
Rating: 9
Author: Verified User

Overall Satisfaction with Kibo Personalization (Monetate + Certona)

Use Cases and Deployment Scope

It's used by one department to A/B test the website in order to optimize the customer experience and conversion rate.

Pros and Cons

Pros

Easy to use with out knowledge of coding
Easy to make your own actions using the action builder
Easy to target specific segments, and good account services

Cons

Production could be faster, and more thorough QA before handing over a monetate-built experience. Or, if it is mostly in miscommunication between client and technical, a tutorial or briefing template to ensure higher first-time success rate.
An account strategist or consultant that can recommend optimizations or tests to run on a quarterly basis based on what is trending or working well with other clients.
A mobile emulator would dramatically help in building mobile friendly actions - currently have to rely on a third party emulator. Or make a version of the website that is mobile friendly in order to build and preview actions on phone.

Return on Investment

Increases conversion rate on the website through optimization, focusing on the lower half of the funnel

A/B testing topical changes to the website is very easy, however, it doesn't execute as well on slower internet connections. The analytics could be improved in terms of action tracking as well as selecting time frames for metric results, and sometimes changing the time frame change whether the test reaches significance, but it's not clear why that is the case when I have downloaded the raw data results.

Comments

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Easy to use for starting an A/B testing program

Modules Used