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Monetate

Score6.4 out of 10

185 Reviews and Ratings

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What is Monetate?

Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in 2008, Monetate services Adidas, Lufthansa, Office Depot, Reebok, Wolseley, and other companies.

Categories & Use Cases

Reviews

What users are saying about Monetate.
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Great for tool to support your platform.

Incentivized
Matthew Yunk
Digital Marketing Specialist in Marketing at CSSI (51-200 employees employees)

Use Cases and Deployment Scope

AB testing and personalization platform for B2C or B2B With powerfulness comes a bit of complexity. Not necessarily a fault on the Monetate side, but it's just how it is. However, it takes quite a bit to get used to the UI and really make the most of the options.

Pros

  • personalization
  • a/b test
  • email

Cons

  • interface
  • ui improvements
  • configuration clarity

Return on Investment

  • great value
  • prefer not to reveal details

Alternatives Considered

Adobe Journey Optimizer

Other Software Used

Adobe Journey Optimizer

Monetate for A/B testing and much much more

Incentivized
Brad RanksView profile
Web Analytics Consultant in Marketing at Tallwave (51-200 employees employees)

Use Cases and Deployment Scope

After using Monetate for quite some time now, I can safely recommend it for A/B testing as well as a ton of other really cool additional features. It has personalized search, product recommendations, journey analysis and a bunch of other really cool features. Depending on what you implement, there will be a little learning curve, but the team is very dedicated to guiding and hands-on help, throughout the process. It's easy to see the wins and it's hyper fast for putting new marketing in place, with or without a test component. I highly recommend.

Pros

  • Search recommendations
  • e-commerce product recommendations
  • A/B testing

Cons

  • there is a bit of complexity, but with anything robust, there will be.
  • Interpretation is still in the users hands, so make sure you know the details

Return on Investment

  • we have seen a sustained amount of growth since implementation & can see where it is coming from
  • It aids in providing that continuous growth component framework

The app has potential but we want it to be better.

Incentivized
Verified User
Manager in Sales (201-500 employees employees)

Use Cases and Deployment Scope

We use Monetate as our AB testing and site optimization tool on the website. We test a wide variety of things, from simple creative copy tests to apps and personalization elements. We also use it to run targeted experiences for promotions and new product releases. We look to Monetate to help measure the effectiveness of different elements on the site and see how various layouts, creative, and copy can impact our conversion rate and bottom line.

Pros

  • Simple to launch a/b testing.
  • Scheduling start and ends for various experiences.
  • Popups for customer notifications.

Cons

  • Integration elements with Shopify.
  • Custom goals for AB testing.
  • Options to integrate in with CDP tools and audiences.

Return on Investment

  • Ability to improve AOV.
  • Optimize for CVR.
  • Align on marketing creative based on AB test.

Alternatives Considered

VWO, Optimizely Web Experimentation and Crazy Egg

Other Software Used

BlueConic, Shopify Plus, Klaviyo

Great tool for web personalization.

Incentivized
Verified User
Contributor in Product Management (501-1000 employees employees)

Use Cases and Deployment Scope

Monetate is used to create personalized web experiences for users visiting our site and to make product recommendations. Monetate allows us to show relevant web content to users based on their location, interests, weather patterns, etc.

Pros

  • The user interface is easy to navigate.
  • Their customer support is great, they will help us to troubleshoot and work through issues whenever we need.
  • Monetate was easy to integrate to our site.

Cons

  • There is a flashing effect when personalized experiences are rendered on the front end, which is not preferred.
  • Behavior based personalization is difficult to set up/currently unavailable.
  • Item recommendations are not always relevant.

Return on Investment

  • Ability to show relevant content to users based on weather in their area.
  • Ability to show relevant item recommendations to users, resulting in increased add-to-cart rate.

Other Software Used

Contentful, Mouseflow, Jira Software

Monetating or not?

Incentivized
Verified User
Project Manager in Product Management (201-500 employees employees)

Use Cases and Deployment Scope

We often perform A/B testing of copy and campaigns to see what generates more user acquisition or retention. As an example, we could be testing what generates more orders, free product with orders or % discounts with orders and we use Monetate to test something like that. Monetate provides great fixed KPI monitoring to help us make decisions on which test is more successful, even multivariate tests, to help us pick the best option to default.

Pros

  • A/B Testing
  • Multivariate Testing
  • KPI Monitoring
  • Change monitoring
  • Multiple tests in parallel

Cons

  • Changing test parameters after launching the test
  • Recording some user sessions that are part of the tests
  • Providing user insights for example demographics (if possible)

Return on Investment

  • Increased CVR
  • Increased Revenue
  • Helped identify and shelf projects that could've had a negative impact on our customers

Other Software Used

Kibo eCommerce, Adobe Analytics

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