Great when in experienced hands
January 30, 2018

Great when in experienced hands

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Global Enterprise

Modules Used

  • Marketo Lead Management
  • Marketo Revenue Cycle Analytics
  • Marketo Real-Time Analytics

Overall Satisfaction with Marketo

Marketo is used by our marketing team to empower our sales team. Marketo provides us with the tools to market effectively via email, social, digital and events. We fuel our instance with a seamless SalesForce integration.

Pros

  • Automated email nurturing
  • Lead funnel targeting and analysis
  • Robust backend functionality

Cons

  • UX/UI
  • Data management
  • Third party integrations
We have evaluated Pardot and their Einstein functionality. It is very appealing but not as robust as Marketo.
Marketo is well suited for a detailed and robust marketing operation that thrives on targeted data. Marketo shouldn't be used by marketers simply looking to send emails.

Adobe Marketo Engage Feature Ratings

6.1
WYSIWYG email editor
5
Dynamic content
5
Ability to test dynamic content
5
Landing pages
4
A/B testing
6
Mobile optimization
7
Email deliverability reporting
8
List management
7
Triggered drip sequences
8
7.3
Lead nurturing automation
8
Lead scoring and grading
8
Data quality management
6
Automated sales alerts and tasks
7
6.0
Calendaring
5
Event/webinar marketing
7
4.5
Social sharing and campaigns
5
Social profile integration
4
5.7
Dashboards
6
Standard reports
6
Custom reports
5
5.3
API
6
Role-based workflow & approvals
5
Customizability
5
Integration with Salesforce.com
5
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Comments

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