Great email automation, requires training
Updated November 20, 2018

Great email automation, requires training

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Standard

Modules Used

  • Marketo Lead Management

Overall Satisfaction with Marketo

Marketo is being used by marketing department to manage our leads that come through our lead generation website and other external marketing programs. We use it to track and nurture appropriate leads globally across all product categories and marketing programs. This includes automate email sends for programs, events, and prospect nurturing. Access is limited to our marketing department and marketing program administrators and managers.

Pros

  • Email automation for lead generation, lead nurturing, marketing programs, events.
  • Lead and prospect customer journey tracking after a lead is identified.
  • Email nurture campaign management and orchestration.

Cons

  • Limited functionality for email marketing orchestration.
  • Difficult and illogical smart list facets.
  • Poor ability to identify what organization visit website.
  • Shallow history of lead prior to being identified.
Most other products are just email send tools and do not offer comprehensive marketing automation or email orchestration. Sendgrid is highly customizable, but requires developers to create integration. MailChimp and Constant Contact are very easy to use, but have limited marketing automation functionality. Marketo offers a full suite of features that include some digital asset management for use by a whole organization. There's also lead generation data management, which manages all the leads and contacts.
Marketo is great for lead tracking and customer journey tracking. Marketo is also well suited for email lead nurturing and email marketing nurture orchestration. It's good for triggering emails based on user behavior. It is more challenging to manage anonymous visitors and tracking anonymous traffic and trying to mine data for high-intent website traffic that's not identified.

Adobe Marketo Engage Feature Ratings

7.6
WYSIWYG email editor
7
Dynamic content
7
Ability to test dynamic content
8
Landing pages
Not Rated
A/B testing
7
Mobile optimization
8
Email deliverability reporting
8
List management
8
Triggered drip sequences
8
7.3
Lead nurturing automation
7
Lead scoring and grading
7
Data quality management
7
Automated sales alerts and tasks
8
8.0
Calendaring
Not Rated
Event/webinar marketing
8
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
7.3
Dashboards
7
Standard reports
7
Custom reports
8
7.3
API
8
Role-based workflow & approvals
Not Rated
Customizability
7
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
7
Integration with SugarCRM
Not Rated

Using Marketo's core features

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