Simple Marketing with Marketo
June 19, 2017
Simple Marketing with Marketo
Score 9 out of 10
Vetted Review
Verified User
Software Version
Standard
Modules Used
- Marketo Sales Insight
- Marketo Social Marketing
Overall Satisfaction with Marketo
Marketo is used by the marketing department, and the results from the analytics we run are used by the sales and the customer service departments. We use Marketo for some of our marketing and analytics needs, in tandem with other software. And we mainly use Marketo for our marketing automation and social media needs.
Pros
- The marketing calendar is great
- Straightforward integration with other programs
- Lead generation
Cons
- Training is a bit too pricey
- Can be very slow at times
- Not as intuitive as it should be
We evaluated numerous tools and ultimately decided on Marketo because of the scope of our marketing efforts. We wanted something fairly simple to use and for specific situations. We also needed something that could be easily integrated and Marketo's open API was a plus. Implementation was not as quick as we wanted it to be, but we have been happy with the results we've achieved since our go-live. Some of the other options we looked at would have been too difficult to integrate or offered too much functionality for what we needed.
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