Account Executive's review of Marketo
May 16, 2017

Account Executive's review of Marketo

Alicia Tobin | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Other

Modules Used

  • Marketo Lead Management

Overall Satisfaction with Marketo

Marketo is being used by our Account Development Representatives and our Account Executives. It helps us score our leads based on their activity on our website. It helps us determine who is a "hot" or a "cold" lead when they come in and what our follow-up to them should look like.

Pros

  • Tells you how to follow-up with your accounts.
  • Tells you how immediate the need is of the client.
  • Tells you the quality of the lead coming in.

Cons

  • Sometimes a hot lead will come in under a "Gmail" or "Yahoo" email address and it will come in as a "hot lead".
  • Sometimes the "web activity" doesn't pull through right away.
  • The "score" tab isn't relevant to account executives.
Marketo is great for determining how "hot" a lead is and what your follow-up should look like. For example, it helps tell you if you should follow-up fast because they are a company that is more likely to buy or a slower follow-up because they are not as likely to buy.

It would be less appropriate for anything not sales related.

Adobe Marketo Engage Feature Ratings

Not Rated
WYSIWYG email editor
Not Rated
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
Not Rated
Email deliverability reporting
Not Rated
List management
Not Rated
Triggered drip sequences
Not Rated
8.8
Lead nurturing automation
8
Lead scoring and grading
9
Data quality management
9
Automated sales alerts and tasks
9
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Not Rated
Dashboards
Not Rated
Standard reports
Not Rated
Custom reports
Not Rated
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Comments

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