Marketing Automation At Its Best
May 05, 2017

Marketing Automation At Its Best

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Standard

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight

Overall Satisfaction with Marketo

We use Marketo for all of our lead capture, lead routing and scoring as well as the hub for all of our lead and contact communications. It has greatly streamlined our communication and lead management process. Additionally, it has provided a level of sophistication to our sales team that they previously didn't have.

Pros

  • Lead Scoring
  • Triggered Email Campaigns
  • Empowering Sales Reps

Cons

  • Landing Page Design
The flexibility of the software is where Marketo stands up. We are able to market like never before through engaging streams of content and gather data through engagement programs and progressive profiling. Having our leads database, emails, engagement streams, and landing pages all in one tool enable us to really streamline our campaigns.
Marketo is easy to use, quick to set up and an all around good medium level tool. It does everything my company needs and is a great way to get up and running with marketing automation.

Adobe Marketo Engage Feature Ratings

8.6
WYSIWYG email editor
7
Dynamic content
10
Ability to test dynamic content
8
Landing pages
8
A/B testing
7
Mobile optimization
7
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
10.0
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
6.0
Calendaring
6
Event/webinar marketing
6
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
5.7
Dashboards
5
Standard reports
7
Custom reports
5
9.0
API
9
Role-based workflow & approvals
9
Customizability
9
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Comments

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