Marketo for enterprise B2B gets it done
Updated April 19, 2017

Marketo for enterprise B2B gets it done

G.I. Sanders | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Standard

Modules Used

  • Marketo Lead Management
  • Marketo Real-Time Analytics

Overall Satisfaction with Marketo

Marketo is our primary marketing automation platform, which powers our lead capture, lead database, landing pages, mass email outreach, and flows data through to our Salesforce instance. It scores and tracks our leads from the first touch on our corporate website. It acts as our platform of record for all prospects and leads prior to them making their way directly to our SDR team.

Pros

  • Lead scoring is easy to set up and manage
  • Resource management gets the job done
  • Email/newsletter creation and process is easy to use

Cons

  • The overall UIUX feels dated and sometimes cumbersome to use
  • Analytics can be a challenge to navigate at times to get to what you really need
  • Templates could be better for landing pages and emails - especially for responsive design
It's been several years since I used HubSpot, prior to switching to Marketo. I recall HubSpot having a more updated UI/UX and thus being much easier to navigate as a new user. However, I don't believe HubSpot is as robust or powerful, so it depends on your level of usage.
If you have an experienced/dedicated admin for your platform, which I'd recommend, then it can be very powerful. If you are lacking that person in house it can be expense or timely to get exactly what you need done quickly. It is a large enough platform that requires prior knowledge or training

Adobe Marketo Engage Feature Ratings

5.1
WYSIWYG email editor
5
Dynamic content
5
Ability to test dynamic content
5
Landing pages
4
A/B testing
4
Mobile optimization
3
Email deliverability reporting
7
List management
7
Triggered drip sequences
6
6.5
Lead nurturing automation
7
Lead scoring and grading
7
Data quality management
6
Automated sales alerts and tasks
6
5.5
Calendaring
5
Event/webinar marketing
6
6.0
Social sharing and campaigns
6
Social profile integration
6
6.3
Dashboards
7
Standard reports
7
Custom reports
5
6.5
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
5
Integration with Salesforce.com
8
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Comments

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