Marketo Review
Updated April 27, 2017

Marketo Review

David Mason | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Select

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight
  • Marketo Revenue Cycle Analytics

Overall Satisfaction with Marketo

Marketo is being used for lead generation, marketing automation, and reporting.

Pros

  • Marketing automation
  • Lead generation
  • Reporting

Cons

  • Product training
  • Best practices
We selected Marketo because of the user interface, features, and great demo.
Great time-saving communication tool. Great at listening for certain online behaviors.

Adobe Marketo Engage Feature Ratings

8.9
WYSIWYG email editor
10
Dynamic content
8
Ability to test dynamic content
8
Landing pages
9
A/B testing
10
Mobile optimization
7
Email deliverability reporting
9
List management
10
Triggered drip sequences
9
8.5
Lead nurturing automation
9
Lead scoring and grading
9
Data quality management
7
Automated sales alerts and tasks
9
7.0
Calendaring
7
Event/webinar marketing
Not Rated
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
8.7
Dashboards
8
Standard reports
9
Custom reports
9
9.0
API
9
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Marketo Support

Very responsive.

Using Marketo

Intuitive and cutting edge.

Comments

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