Marketo Review!
October 06, 2016

Marketo Review!

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Standard

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight
  • Marketo Social Marketing
  • Marketo Revenue Cycle Analytics
  • Marketo Real-Time Analytics

Overall Satisfaction with Marketo

Marketo is used as our nurture marketing program and is only used in our marketing department. We use Marketo to support other departments within our company.

Pros

  • Communication
  • Marketo Summit
  • Training

Cons

  • Loading time takes a while
Marketo is suited for all companies looking to automate their marketing campaigns and programs.

Adobe Marketo Engage Feature Ratings

8.4
WYSIWYG email editor
5
Dynamic content
9
Ability to test dynamic content
9
Landing pages
6
A/B testing
Not Rated
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
Not Rated
10.0
Lead nurturing automation
10
Lead scoring and grading
Not Rated
Data quality management
10
Automated sales alerts and tasks
10
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
10.0
Social sharing and campaigns
10
Social profile integration
10
10.0
Dashboards
Not Rated
Standard reports
10
Custom reports
Not Rated
7.5
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
5
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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