Newcomer but #mkto4Lyfe
October 05, 2016

Newcomer but #mkto4Lyfe

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Other

Modules Used

  • Marketo Lead Management
  • Marketo Social Marketing

Overall Satisfaction with Marketo

Currently, Marketo is only being used by marketing. Our goals are to drive revenue on behalf of our clients. We use Marketo for email engagement when we're sending to large numbers, landing pages (creation, hosting, form fill campaigns, lists), and event support ( landing page, email confirmation and reminders etc). It helps us track leads and automate programs.

Pros

  • Lead activity reporting and scoring.
  • Form development and tracking.
  • How easy it is to adjust the content of web pages and HTML email design using templates. Huge timesaver and allows us to clone pages and page changes without digging deep into source code.

Cons

  • We struggle with organization. There are often multiple programs and campaigns that are no longer in use and I wish archiving was a bit more accessible.
  • Currently, leads have to be imported while in the "lead database" portion. It would be ideal to create a new lead from Marketing Activities while I'm working in the list I want them to be added to.
  • Deliverability rates are good but could be better. Some lead's spam filters seem to block mail from the marketo server.
Marketo is the ideal platform for marketing, specifically event management (whether it's live events or webinars). It's your all-in-one, for the creation of assets (landing pages, invite emails being sent in bulk, tracking web form fills, following up with leads, scheduling reminder emails). We have used Act-On in the past and it was not nearly as well organized. Another small improvement from Act-On is the ability to use a "full name" field in Marketo forms.

Marketo is not the right platform for sending small sales sequences to cold leads, just not what it was developed for. The email communication in Marketo is better suited for mass email sends of 500 and above. I would recommend a platform such as Outreach that sends via your personal email server.

Adobe Marketo Engage Feature Ratings

8.4
WYSIWYG email editor
6
Dynamic content
9
Ability to test dynamic content
9
Landing pages
10
A/B testing
10
Mobile optimization
Not Rated
Email deliverability reporting
7
List management
10
Triggered drip sequences
6
Not Rated
Lead nurturing automation
Not Rated
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
10.0
Calendaring
Not Rated
Event/webinar marketing
10
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
9.3
Dashboards
9
Standard reports
10
Custom reports
9
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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