Lead management with Marketo
Updated September 07, 2019

Lead management with Marketo

Anonymous | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User

Software Version

Other

Modules Used

  • Marketo Lead Management

Overall Satisfaction with Marketo

I mainly use the platform to manage leads and to integrate the data with other platforms. I particularly like operating in the cloud and the filters allowing to distribute our leads in different sectors according to the criteria. I would advise to increase the performance of the platform and to collapse/expand the tool according to the department needs as sometimes is like a Swiss Army Knife with every utensil opened.

Pros

  • Accessible everywhere (cloud)
  • High level of customisation with SFDC
  • Support is usually responsive in 1/2 days

Cons

  • Cloud I/O performance
  • Big lag from the moment of accessing the elements until the moment it is shown (i.e. smart campaigns, lists, etc)
  • Its design is stuck in the 80s with very low res icons and outdated palette
  • Its pricing depends on lead base and functionality but some of the functions come by default even if they are not needed/used at all.
Marketo is integrated in the company's ecosystem of other platforms (not products) so there is a extra layer to take into account when looking for alternatives. Also, as "clunky" as it can be, it does the intended job.
Marketo looses against its competition by lack of visual updates and performance improvements but once it is integrated and the company's workflows built around it, the issues created in the migration to other provider can be bigger than maintaining the current setup.
Marketo is powerful in its automations, reporting and landing page/email creation. It is well suited if the company is willing to invest to explore the most of the tool and to hire specialists (at a plus).
For other companies where there is not a big emphasis on driving recourses (people and costs) to Marketo itself or there is no need of using all the functionalities, Marketo can be quite expensive and as it not too user friendly on many aspects (for example, lack of ability of creating visual flows as Pardot has).

Adobe Marketo Engage Feature Ratings

6.1
WYSIWYG email editor
7
Dynamic content
5
Ability to test dynamic content
5
Landing pages
6
Email deliverability reporting
8
List management
7
Triggered drip sequences
5
6.3
Lead nurturing automation
5
Lead scoring and grading
7
Data quality management
5
Automated sales alerts and tasks
8
6.0
Calendaring
6
Event/webinar marketing
6
Social Media Marketing ()
Not Rated
6.0
Dashboards
6
Standard reports
6
Custom reports
6
6.0
API
3
Role-based workflow & approvals
7
Customizability
6
Integration with Salesforce.com
8

Learnings & Advice

Using Marketo's core features

Benefits of using some of Marketo's core features

Comments

More Reviews of Adobe Marketo Engage

  1. Home
  2. Marketing Automation Software
  3. Adobe Marketo Engage Reviews
  4. User Review of Adobe Marketo Engage