6 Months in and Our World Didn't End
May 10, 2016

6 Months in and Our World Didn't End

Reynaldo Magdael | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Global Enterprise

Modules Used

  • Marketo Sales Insight

Overall Satisfaction with Marketo

Marketo is our main platform for outreach and lead generation. The automation, the integration, and the support we've had from our implementation team allows me to say that our implementation is solid, active, and taking care of filling our pipeline. Be careful with your stages and automation, and control your integrations, and you should do just fine!

Pros

  • Integration with SalesForce.
  • Automation and action enablement.
  • General reporting and result summarization.

Cons

  • Reporting is good, but could be better.
  • Support for API developers.
Marketo outshines Pardot on data quality, but not yet on customer experience. Marketo outshines HubSpot on automation.
Marketo works surprisingly well for interactive marketing.

Adobe Marketo Engage Feature Ratings

8.4
WYSIWYG email editor
9
Dynamic content
8
Ability to test dynamic content
8
Landing pages
9
A/B testing
9
Mobile optimization
6
Email deliverability reporting
8
List management
9
Triggered drip sequences
10
7.5
Lead nurturing automation
7
Lead scoring and grading
7
Data quality management
7
Automated sales alerts and tasks
9
5.0
Calendaring
5
Event/webinar marketing
5
6.0
Social sharing and campaigns
5
Social profile integration
7
8.7
Dashboards
8
Standard reports
9
Custom reports
9
8.5
API
8
Role-based workflow & approvals
8
Customizability
9
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Comments

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