Decently Satisfied with Marketo's Performace
May 02, 2016

Decently Satisfied with Marketo's Performace

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Select

Modules Used

  • Marketo Lead Management

Overall Satisfaction with Marketo

We have about 50 or so Marketo users across the whole organization. We use Marketo for marketing and sales.

Pros

  • Lead management
  • Organized view of programs
  • Email deliverability

Cons

  • I think there could be a more intuitive way to create and design emails. They do not always show up well depending on what device and email provider you're using.
  • CRM integration could be smoother
  • Loading/Processing time takes quite a while with big lists.
The loading/processing time is a bit slow, so it can get frustrating to use on a day to day basis.

Adobe Marketo Engage Feature Ratings

5.4
WYSIWYG email editor
2
Dynamic content
4
Ability to test dynamic content
5
Landing pages
4
A/B testing
6
Mobile optimization
6
Email deliverability reporting
8
List management
8
Triggered drip sequences
6
5.3
Lead nurturing automation
6
Lead scoring and grading
7
Data quality management
2
Automated sales alerts and tasks
6
6.0
Calendaring
5
Event/webinar marketing
7
6.0
Social sharing and campaigns
6
Social profile integration
6
8.0
Dashboards
8
Standard reports
8
Custom reports
8
6.5
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
7
Integration with Salesforce.com
6
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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